behind-the-scenes Tag


Couture’s best social media moments

Feb 01, 2016No Comments217 Views

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world


Agent Provocateur takes to Snapchat and Per...

Sep 25, 2015No Comments1136 Views

Agent Provocateur has launched on Snapchat and Periscope simultaneously in order to provide candid insights into life working in one of its shops around the

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1643 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of


New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments1204 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six


Twitter Mirror arrives at fashion week with...

Feb 13, 20142 Comments1145 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as


Video highlight: Jean Paul Gaultier talks 2...

Mar 17, 2013No Comments460 Views

There’s three types of good fashion films these days: the conceptual creative type (think features for seasonal campaigns), the product shots (more for selling, a

Miss Dior - Jennifer Lawrence

Oscar winner Jennifer Lawrence features in ...

Feb 28, 2013No Comments419 Views

In case you hadn’t heard enough about Jennifer Lawrence this week, here now is a video from the behind-the-scenes of her debut Miss Dior handbag


Dolce & Gabbana: #MFW’s social me...

Feb 27, 20133 Comments1154 Views

I started this post with every intention of writing only about the beautiful videos Dolce & Gabbana has been posting on Vine surrounding its Milan


Topshop teams up with Google for LFW show

Feb 13, 20133 Comments799 Views

Topshop came out guns blazing with the announcement of its partnership with Google for London Fashion Week last night. Showcased via a very cool trailer


Whistles model throws a tantrum in comedy a...

Dec 03, 2012No Comments556 Views

We’ve already had digital advent calendars from Jean Paul Gaultier and Love magazine this holiday season. Now, Whistles is getting in on the act, releasing

Farfetch celebrates Christmas with designer...

Nov 22, 20122 Comments7781 Views

Online marketplace is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four

Archive Lanvin film reveals founder at work...

Nov 09, 2012No Comments430 Views

  Lanvin has released another video of its founder Jeanne Lanvin, this time at work supervising fittings and making final adjustments on her collection before

Matthew Williamson launches on Twitter, ann...

Oct 22, 2012No Comments320 Views

British fashion brand Matthew Williamson launched on Twitter today, marking its first commitment to a new digital strategy headed up by Rosanna Falconer, previously of


Lyst turns to Google Plus for backstage Han...

Sep 06, 2012No Comments393 Views

Social shopping site Lyst is set to host live Google Plus Hangouts backstage during New York Fashion Week this season. The initiative will see pre-show

Dior teases Marion Cotillard web documentar...

Sep 04, 2012No Comments219 Views

  Dior is set to launch a seven-part web documentary starring the face of its Lady Dior handbag line, Marion Cotillard. Announced via the teaser

McGinley shoots birds of prey for Edun camp...

Aug 09, 2012No Comments316 Views

  Edun has released a campaign film for autumn/winter 2012/13 featuring birds of prey posing with models Miles McMillan, Zen Sevastyanova and Grace Bol. Shot

Digital snippets: Dior, YSL, Ralph Lauren, ...

Jul 16, 2012No Comments312 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Backstage Dior video shows one million

Digital snippets: Alexander Wang, Nike+, No...

Jun 05, 2012No Comments416 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Alexander Wang releases autumn/winter 2012 Confessional

Making of video: Valentino lace espadrilles

May 10, 2012No Comments413 Views

This is a beautiful video from Valentino documenting the making of the brand’s lace espadrilles from its spring/summer 2012 collection…   via DisneyRollerGirl

Digital snippets: Alexander McQueen, Vogue,...

May 07, 2012No Comments299 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Alexander McQueen backstage film AW12 (as

Video: Anna Dello Russo announces H&M c...

May 03, 2012No Comments240 Views

This is a great video interview with fashion icon Anna Dello Russo in conjunction with today’s announcement of her forthcoming accessories collection for H&M. Set

Calvin Klein unveils new Tumblr, launches p...

May 01, 20121 Comment656 Views

Calvin Klein revealed its first foray into the world of Tumblr this morning, with a new blog designed to give fans an editorial view of

Elle UK live tweets Beckham cover shoot

Apr 11, 2012No Comments259 Views

UK Elle magazine provided its Twitter and Facebook fans with exclusive behind-the-scenes access to its July 2012 cover shoot with David Beckham in Los Angeles

Digital snippets: Dior, Made Fashion Week, ...

Feb 14, 20122 Comments414 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Dior gains most post likes on Facebook

Two more beautiful campaign films: Vanessa ...

Feb 05, 2012No Comments239 Views

Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this

Making-of the Chanel Couture press kit

Jan 24, 2012No Comments260 Views

As always, there’s a multitude of great content on the Chanel News site at present. A highlight today lies in the behind-the-scenes pics from the

Opening Ceremony provides virtual tour of C...

Jan 06, 20121 Comment188 Views

Hollywood actress and fashion favourite Chloë Sevigny has launched an online video series in partnership with Opening Ceremony, which explores inside her famous closet. “At

Marion Cotillard in fifth Dior film short: ...

Dec 13, 2011No Comments180 Views

The fifth installment in the Lady Dior short film series starring French actress Marion Cotillard has been released, this time shot in Los Angeles by

Making of: John Lewis 2011 Christmas ad

Nov 15, 20111 Comment300 Views

Looks like John Lewis has done it again – a Christmas TV ad that tugs on the heartstrings and becomes an instant viral hit. Created

Behind-the-scenes with the new Chanel tote ...

Nov 14, 2011No Comments277 Views

A nice bitesize piece of content from Chanel here – model Stella Tennant starring in a 30 second short centred around the brand’s new summer