beauty Tag


From the archive: Unilever’s ‘All T...

Nov 13, 2015No Comments277 Views

In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views


Digital snippets: Ralph Lauren’s smar...

Sep 01, 20151 Comment404 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

Holition-Virtual McQueen Warpaint - ANCHOR

You can try-on legendary Alexander McQueen ...

May 29, 20151 Comment1094 Views

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic


Brands need to take greater advantage of th...

May 13, 2015No Comments926 Views

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),


Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments583 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant


Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments1494 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1550 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


2014: A designer meets digital year in revi...

Dec 27, 2014No Comments2029 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of


YSL Beauté launches Google Glass tutorials...

Dec 15, 2014No Comments1556 Views

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in


Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments1245 Views

This post first appeared on Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples


Data helped Clinique win with ‘spotted eg...

Oct 03, 2014No Comments1022 Views

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few


Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments1064 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for


Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment2361 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have


Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment1734 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an


Unilever’s ‘All Things Hair’ ...

Jul 13, 20141 Comment2233 Views

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing


CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment2444 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming


Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off2341 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),


Harmony Korine directs new wonDiorland film

Jun 12, 2014No Comments1901 Views

Dior has teamed up with director Harmony Korine for a new short film for its Dior Addict fragrance. The Alice in Wonderland-inspired spot features model Sasha


Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1563 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss


Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments1085 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis


Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments998 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing


Burberry, Wren, Uniqlo and Marc Jacobs amon...

May 07, 2014No Comments797 Views

Sarah Jessica Parker might have taken home an honorary title for her creative work at the first ever Clio Image Awards this evening, but it


Mink, a 3D printer for make-up, aims to dis...

May 06, 20142 Comments1245 Views

3D printing just became significantly more relevant to a huge group of consumers. Forget mere filament forms, next up is 3D-printed make-up. Unveiled by Harvard Business School grad, Grace Choi, at TechCrunch


Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments1337 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch


Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments1336 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment


Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment2502 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion


Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments1047 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,


Asos offers personalised styling sessions v...

Dec 18, 20131 Comment589 Views

Asos is taking advantage of Google’s brand new Helpouts service this Christmas, offering shoppers 15 minute time slots for real-time video chats with style experts. Based


Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment883 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson


Chanel places big ad spend around Monroe N...

Nov 21, 20131 Comment578 Views

The latest ad for Chanel N°5′s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this