beauty Tag

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments527 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

clinique

Data helped Clinique win with ‘spotted eg...

Oct 03, 2014No Comments392 Views

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments457 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment801 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

marcjacobs_mjdaisychain

Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment639 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

header_allthingshair

Unilever’s ‘All Things Hair’ ...

Jul 13, 20141 Comment833 Views

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment1075 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

Cannes_block

Cannes Lions 2014 round-up: fashion and bea...

Jun 29, 2014Comments off1067 Views

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

wondiorland

Harmony Korine directs new wonDiorland film

Jun 12, 2014No Comments525 Views

Dior has teamed up with director Harmony Korine for a new short film for its Dior Addict fragrance. The Alice in Wonderland-inspired spot features model Sasha

missvogue_fashionfortunecookie1

Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments605 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments427 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments344 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

sjp

Burberry, Wren, Uniqlo and Marc Jacobs amon...

May 07, 2014No Comments283 Views

Sarah Jessica Parker might have taken home an honorary title for her creative work at the first ever Clio Image Awards this evening, but it

minkprint

Mink, a 3D printer for make-up, aims to dis...

May 06, 20142 Comments639 Views

3D printing just became significantly more relevant to a huge group of consumers. Forget mere filament forms, next up is 3D-printed make-up. Unveiled by Harvard Business School grad, Grace Choi, at TechCrunch

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments421 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments652 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment638 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments435 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

Asos_helpouts

Asos offers personalised styling sessions v...

Dec 18, 20131 Comment254 Views

Asos is taking advantage of Google’s brand new Helpouts service this Christmas, offering shoppers 15 minute time slots for real-time video chats with style experts. Based

selfridges_drivethru

Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment265 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson

marilynmonroe_chanelno5

Chanel places big ad spend around Monroe N...

Nov 21, 20131 Comment204 Views

The latest ad for Chanel N°5′s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this

Digital snippets: Nike, DVF, Michael Kors, ...

Oct 21, 2013No Comments507 Views

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late: Nike’s new FuelBand and the age

chloefilm

Chloé’s new Blowing Roses film

Sep 23, 20131 Comment172 Views

Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower

Revlon provides collection sneak peek over ...

Sep 08, 20131 Comment107 Views

Revlon is previewing its 2014 product line exclusively over Pinterest this New York Fashion Week, but for the duration of New York Fashion Week only.

Digital snippets: Diesel, J.Crew, David Bec...

Aug 27, 2013No Comments167 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Diesel goes to Tumblr to cast Reboot ad campaign

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments268 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty

downtown-calvin-klein-051713_ph_jean-baptiste-mondino

Calvin Klein goes cinematic with new Rooney...

Jul 17, 20131 Comment71 Views

  Actress Rooney Mara stars in a new video campaign for Calvin Klein in her role as the face of the brand’s Downtown fragrance. Shot

CannesLions2013_flags

Cannes Lions 2013 round-up: fashion and bea...

Jul 11, 20135 Comments533 Views

It was a big year for fashion at the 60th annual Cannes Lions International Festival of Creativity – the ad industry’s version of the Oscars

Burberry Kisses - Skyline (London)

Burberry and Google bring emotion to digita...

Jun 13, 20132 Comments373 Views

The latest digital innovation from Burberry sees a reimagination of the classic love letter, as fans around the world are able to send and share

puma_dancedictionary

Forget Twitter: Puma campaign wants you to ...

May 24, 2013No Comments66 Views

This article first appeared on Mashable   Among today’s modes of online communication, we’re well-versed in the use of text, images and video. But what