Tag Archives: autumn/winter 2011/12

A pick of the best AW11/12 campaign films

17 Sep

Amid the fasion week madness, here’s a little respite with a highlight of 10 of the best autumn/winter 2011/12 campaign films:

1. Lanvin’s madcap dancers

2. Mulberry’s CGI woodland feast

3. Hermès by Nick Knight

4. Vanessa Bruno’s haunting yet beautiful portrayal of Kate Bosworth

5. Dior Homme’s The Wanderer, an eerie depiction of an isolated surburbia

6. Alexander Wang’s dark tale in an abandoned Brooklyn grain factory

7. Miu Miu’s Muta, the second film in its Women’s Tales series

8. Donna Karan’s The Power of a Woman

9. Emanuel Ungaro’s Cinq à Sept by Ruth Hogben

10. Mugler’s Gaga / Zombie boy collaboration

Rachel Weisz stars in film short for AnOther magazine

14 Sep

The 21st issue of AnOther Magazine featuring Hollywood actress Rachel Weisz is complemented with an exclusive short film shot by Craig McDean. It was released on Anothermag.com today.

It’s a beautiful series of “non-narrative micro performances,  inspired by postmodern dance legend Pina Bausch”. Creative direction by David James and styling by Olivier Rizzo.

Meanwhile, the autumn/winter 2011/12 campaign video from Yves Saint Laurent, by Inez van Lamsweerde & Vinoodh Matadin, and starring model Raquel Zimmermann, has also been released. Check it out, here.

Lanvin proves fashion has dance moves in latest campaign video

1 Sep

In case anyone missed it, here is the very funny autumn/winter 2011/12 campaign video from Lanvin.

Shot by Steven Meisel, it features the likes of supermodels Raquel Zimmermann and Karen Elson pulling off a series of so-bad-they’re-brilliant dance moves to Pitbull’s I Know You Want Me.

Look out for creative director Alber Elbaz’s cameo at the end too:

 

Dunhill Voice campaign comes to life with Aurasma partnership

31 Aug

Alfred Dunhill has launched an augmented reality experience around its autumn/winter 2011/12 “Voice” campaign, starring expedition leader Sir Ranulph Fiennes.

Using Aurasma’s advanced image recognition technology, the initiative allows consumers to hold up their smartphone or tablet (using the Aurasma lite app) to bring Sir Ranulph to life.

Other stars telling their story include ballet dancer Rupert Pennefather and theatre director Michael Grandage.

From each video, users can also link to Dunhill retail to shop the collection.

Check out a demo of the AR experience in action, below:

Digital snippets: Debenhams, Harrods, Style.com, Target, Vanessa Bruno, J Crew

29 Aug

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Debenhams rewards engagement with Facebook credits [New Media Age]
  • Target takes control of its e-commerce [WWD]
  • Behind-the-scenes on Vanessa Bruno’s new campaign starring Kate Bosworth [Vogue.co.uk]
  • See Alexa Chung’s second Madewell collection: video [The Cut]

Digital snippets: Diane von Furstenberg, Kate Moss, Kenneth Cole, Burberry Body, Harrods, Google

23 Aug

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Diane von Furstenberg releases autumn/winter 2011/12 campaign video, Journey of the Dress (as above) [The Cut]
  • See behind-the-scenes on Kate Moss and Terry Richardson’s forthcoming TV campaign for Mango [YouTube]
  • Kenneth Cole courts controversy with new website calling for consumer opinion on abortion, gun control and gay rights [Mashable]
  • Burberry Body fragrance launches with sampling drive via Facebook [Telegraph.co.uk]
  • Harrods to launch online magazine and new mobile site [Retail Week]
  • Google unveils catalogue iPad app with initial 50 brands [Refinery29]

 

Dr Martens commits to digital with #firstandforever campaign

12 Aug

Dr Martens today unveiled a short film starring models Agyness Deyn and Ash Stymest as part of the brand’s new First and Forever campaign.

The spot, which features Deyn talking about her first heartbreak, aims to kickstart discussion in the social space about other ‘firsts’ – from first gigs to first loves, or in the case of those bloggers invited to the launch this afternoon, first fashion shows. Ultimately the intention is to push conversation around that first pair of Dr Martens.

Accordingly, it confirms the brand’s commitment to digital marketing.

Simon Jobson, head of UK marketing, said: “We understand the digitally-connected consumer is increasingly ad savvy. They are editing out linear brand messages that are not relevant to their lifestyles… therefore a lot of our activity going forward is based on digital and social media attitudes.”

He said the #firstandforever campaign (heavily promoted with its own hashtag) was built on the insight that consumers have a lot of love and goodwill for the brand. “Everyone has a first moment or experience they want to talk to you about,” he explained. “That memory or brand equity stays with consumers for a long time.”

That insight was channeled into a campaign that although significantly driven by beautiful and traditional creative, centres on inviting the consumer to interact. The film itself therefore is purposefully short to encourage fans to head to the site and learn more.

Created by integrated agency ODD, the campaign ties in with the Dr Martens way of life by focusing on the ideas of “self-expression, creativity, irreverence and pushing back against the status quo”, said Jobson.

He referred to it as “unmistakenly Dr Martens and unashamedly British”.

Alongside the film created by duo FRED&NICK, the campaign also includes a series of images (as below) shot by Gavin Watson, a photographer revered for his portraits of British youth subculture.

It launches for autumn/winter 2011/12, and will run for 18 months through to autumn/winter 2012/13, with fresh creative each season.

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Digital snippets: Prada, Gucci, Saks Fifth Avenue, Ray Ban, Levi’s, Gap, Hunter, ASOS

8 Aug

Back in the office with a week’s worth of stories to catch up on surrounding all things fashion and digital. Here are some highlights:

 

  • Prada’s autumn/winter 2011/12 campaign video by Steven Meisel (as above) [The Cut]
  • Gucci’s new iPad app focuses on editorial [WWD]
  • Saks Fifth Avenue to launch own flash sales site [Forbes]
  • Ray Ban pushes new Flip Out sunglass line with kaleidoscope-themed integrated campaign [The Inspiration Room]
  • Levi’s leads denim brands in Facebook ‘likes’ [WWD]
  • Gap to release series of short documentary videos under “1969: L.A. and Beyond” heading [Associated Press]
  • British Vogue publishes DVD trend guide with September issue [Vogue.co.uk]
  • New York Magazine’s The Cut launches iPad app for fashion week [The Cut]

Digital snippets: Stella McCartney, Vogue’s Online Fashion Week, American Apparel, JC Penney

29 Jul

Some more great stories from around the web surrounding all things fashion and digital this week:

Stella McCartney's autumn/winter 2011/12 campaign

  • Stella McCartney ups social activity with new website, second edition iPad app and ad campaign preview [WWD]
  • UK Vogue to follow up Fashion’s Night In with Online Fashion Week this December [Vogue.co.uk]
  • American Apparel to launch eBay store [Nasdaq]
  • JC Penney introduces “Haul Nation” for teens to blog about fashion [Social Times]
  • Project Runway fans vote for designers on Twitter [Mashable]

  • Start-up Ave23.com looks to change fashion search engines with visual intelligence technology [WWD]

I’m now away for 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

Donna Karan launches ‘The Power of a Woman’ campaign short

27 Jul

 

Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign.

Directed by Inez & Vinnodh, it goes by the title of “The Power of a Woman”, and takes its inspiration from the brand’s 1992 campaign featuring model Rosemary McGrotha being sworn into office.

“It doesn’t take an ad campaign to make women feel powerful, but oftentimes how we dress plays a huge roll in how we feel,” wrote DKNY PR Girl on her blog. “For Fall 2011, Donna is once again inspired by a woman empowered. She’s powerful because she makes a difference. She’s powerful because she can be anything- a Senator, a Presidential candidate, a Mother.”

Isabeli Fontana stars.

See the complete video, here. And the print ads, here.

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