Aurasma Tag


British Fashion Council announces series of...

Jan 05, 2013No Comments324 Views

The autumn/winter 2013/14 catwalk season kickstarts on Monday with London Collections: Men, the second season of a dedicated menswear event in the British capital. We’ve


2012: a designer meets digital year in revi...

Dec 20, 2012No Comments1028 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Farfetch celebrates Christmas with designer...

Nov 22, 20122 Comments7816 Views

Online marketplace is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four

London menswear shows to benefit from multi...

Jun 13, 20122 Comments325 Views

London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council. London

Asos partners with Aurasma on scan to shop ...

May 04, 20123 Comments2013 Views

Asos is making its print magazine shoppable straight from the page, thanks to a new partnership with augmented reality technology company Aurasma. The online retailer

Clarks partners with Aurasma for augmented ...

Feb 09, 2012No Comments918 Views

British footwear retailer Clarks is experimenting with augmented reality for the first time in a bid to close the gap for consumers between its print

Here’s why fashion brands need to com...

Sep 22, 20112 Comments259 Views

As London Fashion Week comes to a close, and fashionandmash marks its first full season, I can’t help but think about the phenomenal pace of

Digital snippets: Norma Kamali, Net-a-Porte...

Sep 18, 20111 Comment1006 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Norma Kamali hosts 3D video fashion show,

Dunhill Voice campaign comes to life with A...

Aug 31, 20111 Comment310 Views

Alfred Dunhill has launched an augmented reality experience around its autumn/winter 2011/12 “Voice” campaign, starring expedition leader Sir Ranulph Fiennes. Using Aurasma’s advanced image recognition