augmented reality Tag

LacosteLCST_anchor

Lacoste launches virtual try-on app for new...

Jul 31, 2014No Comments761 Views

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of

DKNY-Art-App

Digital snippets: DKNY, Chanel, Mary Meeker...

Jun 10, 2013No Comments129 Views

A round-up of recent stories from around the web surrounding all things fashion and digital: DKNY campaign combines art with augmented reality (as pictured) [Mashable]

Dove_realbeautysketches

Digital snippets: Dove, Versace Versus, Hus...

Apr 29, 2013No Comments66 Views

A round-up of recent stories from around the web surrounding all things fashion and digital: How those Dove ‘Real Beauty Sketch’ ads went viral [Business

LouisVuitton

Digital snippets: Louis Vuitton, Victoria B...

Apr 03, 2013No Comments96 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton promotes “prostitution chic” in

RihannaforRiverIsland02

River Island brings Rihanna content in-stor...

Mar 22, 2013No Comments339 Views

River Island has partnered with augmented reality company Blippar to offer shoppers interactive content around its new Rihanna collection. The initiative sees A5 flyers in

Wang

Digital snippets: Alexander Wang, Warby Par...

Mar 03, 2013No Comments280 Views

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s

donna_karan_atelier_app

Digital snippets: Burberry, Donna Karan, Ch...

Dec 23, 2012No Comments96 Views

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past

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eBay opens social shopping experience in Lo...

Nov 30, 20121 Comment144 Views

eBay is hosting a “social shopping” pop-up in London over the weekend to tie in with what it predicts to be its busiest online shopping

Farfetch celebrates Christmas with designer...

Nov 22, 20122 Comments483 Views

Online marketplace Farfetch.com is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four

Digital snippets: Georg Jensen, Macy’...

Nov 21, 2012No Comments102 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Holition and Georg Jensen create 3D augmented

Digital snippets: Wonderbra, Gucci, Mulberr...

Oct 09, 2012No Comments65 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Wonderbra launches augmented reality-enhanced “Decoder” campaign

DVF’s Google Glass film released

Sep 13, 2012No Comments68 Views

As promised following her show at New York Fashion Week on Sunday, Diane von Furstenberg has released a film recorded using Google Glass, the search

DVF introduces Google Glass to NYFW catwalk

Sep 10, 20124 Comments261 Views

Models took to Diane von Furstenberg’s New York Fashion Week catwalk yesterday wearing augmented reality eyewear supplied by Google. Google Glass, as the technology is

Digital snippets: NYFW, FNO, Emporio Armani...

Sep 09, 2012No Comments110 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: How to follow New York Fashion Week

Smashbox and Look partner on “blipp-to-bu...

Aug 27, 2012No Comments86 Views

Smashbox Cosmetics is set to host a virtual shopping wall at a high street catwalk show hosted by the UK’s Look magazine on October 6.

Digital snippets: Alexander Wang, Sephora, ...

Aug 01, 2012No Comments166 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Azealia Banks fronts new T by

Stylist mag launches interactive #Olympics ...

Jul 25, 2012No Comments223 Views

Stylist magazine launched its first augmented reality issue today with an interactive cover featuring Great Britain’s synchronised swimming team. Enabled through a partnership between the

Digital snippets: Michael Kors, Louis Vuitt...

Jun 18, 2012No Comments49 Views

It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become

Holographic model animates Paris lingerie w...

May 31, 2012No Comments258 Views

There’s been a couple of great examples of virtual technologies applied to the fashion industry this past week. The first is from Empreinte, a French

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Swarovski invites users to interact with au...

May 17, 20122 Comments3203 Views

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to

Asos partners with Aurasma on scan to shop ...

May 04, 20123 Comments305 Views

Asos is making its print magazine shoppable straight from the page, thanks to a new partnership with augmented reality technology company Aurasma. The online retailer

Tatler launches AR issue for Queen’s Diam...

May 03, 20122 Comments275 Views

The June issue of Tatler magazine features an augmented reality cover that when activated provides additional exclusive content in celebration of the Queen’s Diamond Jubilee.

Digital snippets: Dior, Instagram, Pinteres...

Apr 09, 20123 Comments68 Views

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn

Digital snippets: Selfridges, Karl Lagerfel...

Mar 18, 2012No Comments110 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Selfridges launches The Film Project with

Triumph latest brand to experiment with aug...

Mar 05, 2012No Comments135 Views

Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.

Clarks partners with Aurasma for augmented ...

Feb 09, 2012No Comments216 Views

British footwear retailer Clarks is experimenting with augmented reality for the first time in a bid to close the gap for consumers between its print

Digital snippets: Christmas 2011 special

Dec 23, 2011No Comments134 Views

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been

Debenhams launches virtual store concept wi...

Oct 27, 2011No Comments59 Views

Department store Debenhams has partnered with augmented reality app Goldrun to place 10 virtual party dresses in various locations around the UK for shoppers to

Digital snippets: Norma Kamali, Net-a-Porte...

Sep 18, 20111 Comment420 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Norma Kamali hosts 3D video fashion show,

Dunhill Voice campaign comes to life with A...

Aug 31, 20111 Comment68 Views

Alfred Dunhill has launched an augmented reality experience around its autumn/winter 2011/12 “Voice” campaign, starring expedition leader Sir Ranulph Fiennes. Using Aurasma’s advanced image recognition