Tag Archives: app

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

13 Apr

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

18 Mar

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]

Digital snippets: Michael Kors, Rebecca Minkoff, Vivienne Tam, Marc Jacobs, Zac Posen

17 Feb

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech…

MarcJacobs_mjdaisychain

  • Rebecca Minkoff gives inside look at fashion week with Keek app [Mashable]
  • Vivienne Tam’s WeChat partnership delivers NYFW front-row access [Jing Daily]
  • Marc Jacobs opens fashion week pop-up that accepts Tweets as payment (as pictured) [Fashionista]
  • Zac Posen curated a Spotify playlist for his new lookbook [Styleite]
  • Alexander Wang showed colour-changing clothes during fashion week [Technical.ly]
  • Warby Parker tops list of top 10 retail innovators [Fast Company]
  • London Fashion Week: Nokia and Fyodor Golan create ‘world’s first’ smart skirt [Marketing]
  • Net-a-Porter puts its fashion sense on paper in new print magazine [BrandChannel]
  • Miu Miu unveils ‘Spark and Light’ short film [WWD]
  • Sass & Bide launches 360-degree shoppable ad [PSFK]
  • Bloomingdale’s hosts live-styling event on Instagram to drive interaction [Luxury Daily]
  • The new Moda Operandi app is like Tinder for designer clothes [NY Observer]
  • Instagram is shaping up to be the world’s most powerful selling tool [Forbes]
  • Seven ways retailers are embracing tech, from body scanning to digital wallets [AdAge]
  • What’s so alluring about a woman known as Man Repeller? [NY Mag]

Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

6 Jan

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

david-beckham-underwear_HM

  • H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]
  • Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]
  • Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]
  • Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]
  • How in-store analytics is changing the way you shop [Fashionista]
  • Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • What fashion adds to the tech world: Vanessa Friedman on wearables [FT]
  • Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]
  • Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]

Digital snippets: Nike, DVF, Michael Kors, Burt’s Bees, Free People, Chanel, Tory Burch

21 Oct

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late:

NikePlus_FuelbandSE

  • Nike’s new FuelBand and the age of social products [BoF]
  • Michael Kors runs #WatchHungerStop animated GIF campaign for World Food Day [Fashionista]
  • Burt’s Bees taps Vine in literary campaign to  promote its classic products [Brandchannel]
  • How Free People is using big data and social commerce for bigger sales [Forbes]
  • Chanel touts cosmetics line through insider beauty tip videos [Luxury Daily]
  • How Tory Burch builds passionate customers: insights on its digital journey [Shop.org]
  • Ralph Lauren showcases accessories in ‘The Dog Walk’ digital video [WWD]
  • Urban Outfitters preps for Holidays with mobile investments [AdAge]
  • P’trique of Sh*t Fashion Girls Say joins The Outnet in LinkedIn video campaign [Fashionologie]
  • Bobbi Brown uses interactive Blippar app to bring Katie Holmes to life [BeautyWorldNews]
  • How Coach uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
  • The major retailers most threatened by mobile showrooming, and how they’re fighting it [Business Insider]

Digital snippets: Macy’s, Levi’s, Fox & Fawn, Hermès, Nars, Nordstrom, Ferragamo

25 Sep

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital:

Levis_hack

  • Macy’s: marketers should defend data use but show restraint [AdAge]
  • Levi’s hacks vintage items to function as modern-day social media devices (as pictured) [PSFK]
  • Fox & Fawn proves key example of how innovative retailers are turning Instagram into an e-commerce platform [Fashionista]
  • Hermès made the smart if overdue move of creating a scarf-tying app called Silk Knots [The Cut]
  • Nars previewing Guy Bourdin collection on Snapchat [WWD]
  • Nordstrom: how to remain relevant in a tech savvy world [Forbes]
  • Salvatore Ferragamo looks to the web to lure young consumers [Reuters]
  • Fendi microsite increases brand awareness during Milan Fashion Week [Luxury Daily]
  • M&S to contact workers in Asia by mobile to check factory conditions [The Guardian]
  • Net-A-Porter bets on social commerce with new ‘Netbook’ iPad app [Econsultancy]
  • Pinterest announces first ad product: promoted pins [Mashable]
  • Olapic brings the persuasive power of user-generated imagery to e-commerce [BoF]

Latest Topshop innovation will see #LFW content shared via sound

12 Sep

chirp_topshop

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via sound with those in attendance. 

Chirp is an iPhone app that refers to itself as a “magical new way to share your stuff”. Essentially it encrypts pictures, notes or links as a type of “digital birdsong” – users post their content, then hit a big yellow button to emit a unique 20-note chirp, which other devices running the app nearby can pick up.

Here’s its own explanation of how it works: “You can think of a chirp as a tiny piece of music. Each chirp lasts about two seconds. The system listens out for a couple of dozen notes played rapidly in a certain order, within a certain range, at a certain speed. The audio engine tries to decode the sequence of notes into a sequence of letters which our server understands. The server then returns a link to the user so they can go wherever the short code points: to a webpage, say. This decode all happens in realtime on your phone.” A more technical introduction can also be found on its website.

What all this means is that users don’t need to login and follow Topshop to be able to receive the content, rather by being in proximity (i.e. at the show) they will be able to simply “hear the data” when they’re running the app. The retailer will be sending out images from several Chirp locations around the site, ranging from shots of the pattern room where the clothes were made, to the collection backstage, the hair and make-up tests, and the models walking down the catwalk. It has also added a new and unique aspect to the application whereby tapping on each image will flip it around to reveal more info and extra content.

Further reading shows Chirps can also work over PA systems, as well as in YouTube videos, meaning Topshop could potentially share the same pieces of content with anyone listening from home.

Its website however will host a gallery of the images so anyone tuning into the live-stream can also see them. As below, they will sit atop additional content pulled from Twitter from both the brand’s own account and from key fashion insiders it has asked to contribute from front row and backstage.

Topshop_Homepage214_Chirp_garden

Meanwhile, its Oxford Circus store will feature a Chirp and Twitter Garden full of digital content for shoppers to explore (as the picture above demonstrates).

“Each season, we set ourselves the challenge to innovate and excite in a different way with the Unique show; not only in terms of our collection and show space, but also how to engage with and involve Topshop fans worldwide. The link with Chirp is fun and we love the fact that it allows people to discover new aspects of the collection and what goes on behind the scenes at Unique through creating iconic images to story tell,” said Sir Philip Green.

Topshop has of course previously made its mark in the digital space by teaming up with mega-tech companies including Google and Facebook around its collections. But it says this move is all about supporting emerging talent – taking the same approach it has with burgeoning young designers for instance, to what it believes is a pioneering new app.

Its team members told me they’re “experimenting with something that’s new”, “just having a bit of a play” and “seeing what they can get out of it”.

The brand will also be continuing its Customise the Catwalk and Shoot the Show initiatives, as well as offering followers the option to download the show’s soundtrack from iTunes and click to buy the make-up looks. Check out its trailer for the event below:

 

Digital snippets: Diesel, J.Crew, David Beckham, New Look, Benefit, Alexander Wang

27 Aug

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:

Diesel_reboot

  • Diesel goes to Tumblr to cast Reboot ad campaign (as pictured) [WWD]
  • J.Crew takes autumn catalogue digital with exclusive Pinterest debut [BrandChannel]
  • David Beckham strips for H&M Bodywear range once again [Campaign]
  • 17 reasons for New Look’s 79% leap in online sales, and eight areas for improvement [Econsultancy]
  • Benefit’s ballsy mascara ad touts nice “packages” [Mashable]
  • Alexander Wang crowdsources charity bag for Samsung [Vogue.co.uk]
  • Yahoo’s Marissa Mayer: hail to the chief [Vogue.com]
  • Sophia Amoruso expands Nasty Gal [WSJ]
  • Comparison shopping comes to Google Glass through new app, Crystal Shopper [The Verge]
  • DailyCandy partners with Tribeca Enterprises for Fashion in Film festival [DailyCandy]

Digital snippets: Michael Kors, Agent Provocateur, Mulberry, Kate Spade, Lucky

16 Aug

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:

michael-kors-fragrance

  • Michael Kors launches choose-your-own-adventure Facebook app for new beauty and fragrance lines [Mashable] 
  • See Penélope Cruz’s First Film for L’Agent Starring Irina Shayk [Fashion Gone Rogue]
  • Mulberry’s new responsive site shows luxury brands how to do UX [Econsultancy]
  • Kate Spade taps mobile photo-sharing to push new KSNY X Darcel line [Mobile Marketer]
  • Eva Chen, trending now at Lucky magazine [NY Times]
  • VFiles to stage ‘user-generated’ fashion show at New York Fashion Week [BoF]
  • Is ‘buy now, wear now’ really the future of fashion? [Fashionista]
  • How brands are using Instagram’s new video upload feature [Mashable]
  • Five ways online retailers are preparing for Holiday 2013 – mobile proves key [Shop.org]
  • Four online brands that are building their reputations offline, because it’s called street cred for a reason [TechCrunch]
  • Low-price retailer TJ Maxx plans to open an online store this year, as does rival Saks Inc’s Off Fifth outlets [Reuters]

Why Instagram video uploads are great for fashion

7 Aug

Instagram_videouploads

Instagram introduced an update today that enables its 130m users to import video from their media library. Such a move instantly points to an opportunity for significantly higher quality posts, as pre-recorded, refined and even archive footage becomes feasible.

What could be more appealing than that for the fashion industry? The previous option only allowed users to record in-app, as remains the case with Vine, meaning the end results were often quite raw and less on par with what luxury brands particularly wish to put out.

Of course that’s not been the case with all posts, as I’ve previously commented with regards to Vine. Numerous brands have used the platforms incredibly well since their respective launches in February 2013 (Vine) and June 2013 (Instagram) by teaming up with specific artists, demonstrating how clever, experimental and creative it’s possible to be in spite of restricted functionality. Some of the stop motion work on Vine is especially astounding.

Yet let’s not forget that the reason Instagram became so suited to the fashion industry in the first place – and rapidly saw brands growing enormous followings as a result – is through the quality that could instantly be achieved with still images. Being able to add a filter on top of any candid behind-the-scenes photograph is an immediate way to give it a more luxurious spin.

When video launched therefore, the inability to be able to do the same thing from the phone’s gallery, having to record directly instead, meant most of the conversation that quickly followed was around how to hack that fact. Several achieved it, from a trailer for the new Ashton Kutcher film, Jobs, based on Steve Jobs’ life, to a post from adidas by Stella McCartney to promote its surf line.

Having the ability to now do that officially, changes the game. Importantly it’s a win for marketers in terms of better controlling the assets that are released, ensuring they are more on-brand, which remains the chief concern for luxe design houses.

Logistically it also makes the whole process much simpler. The downside of that of course might be that we lose the real-time access to the shows such short form video brought if it first has to go through an edit and sign-off process. It’ll be interesting to see how this is handled.

It’ll also be interesting to see how Vine is impacted off the back. I would suggest it might still remain a hub for creativity (I hope), not to mention great for those with a particularly strong Twitter following, but either way expect a lot more content to flow through Instagram from now on in this capacity, especially as the fashion week season looms…

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