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harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments228 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

プリント

What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments391 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands

canneslions_flags_ANCHOR

Cannes Lions 2015 – a recap of the top tr...

Jun 29, 2015No Comments422 Views

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for

Cannesbeach_ANCHOR

Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments379 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments505 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments531 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications

HarveyNichols_anchor

Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments587 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments732 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments668 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments1072 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1243 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments979 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20141 Comment928 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments866 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments1084 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments1710 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

clinique

Data helped Clinique win with ‘spotted eg...

Oct 03, 2014No Comments820 Views

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments743 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments1228 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1910 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments809 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments811 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

katemoss_markwahlberg_CalvinKlein

Calvin Klein CCO outlines ‘brand trut...

Jun 22, 20141 Comment1887 Views

Creating consumer engagement today depends on the passion and courage put in by the brand, said Melisa Goldie, CCO of Calvin Klein at the 61st annual

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments1008 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments873 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments1160 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments639 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

oculus-rift-dk2

Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments2335 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

bigleap

Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments649 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second

irisvanherpen

Fashion names star in Apple Mac’s 30-...

Feb 05, 20141 Comment2115 Views

  Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using