advertising Tag

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments383 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments461 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments587 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments640 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20142 Comments744 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20141 Comment753 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments673 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

chanel_anchor

Chanel nails storytelling with epic Baz Luh...

Oct 15, 2014No Comments952 Views

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments1334 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

clinique

Data helped Clinique win with ‘spotted eg...

Oct 03, 2014No Comments653 Views

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments603 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments1005 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1387 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments659 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments571 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

katemoss_markwahlberg_CalvinKlein

Calvin Klein CCO outlines ‘brand trut...

Jun 22, 20141 Comment1423 Views

Creating consumer engagement today depends on the passion and courage put in by the brand, said Melisa Goldie, CCO of Calvin Klein at the 61st annual

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments790 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments663 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments956 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments545 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

oculus-rift-dk2

Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments2036 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

bigleap

Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments511 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second

irisvanherpen

Fashion names star in Apple Mac’s 30-...

Feb 05, 20141 Comment1991 Views

  Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using

miumiu

Prada, McQueen, Lanvin, Belstaff, Miu Miu l...

Jan 27, 2014No Comments659 Views

It’s been a bumper start to the week in terms of spring/summer 2014 film releases. Here are five of the big ones: Prada Prada’s spot

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments406 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments663 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

beckham

Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments387 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a

johnlewis_bearandhare2

All the interactive elements accompanying J...

Nov 26, 20135 Comments881 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

marilynmonroe_chanelno5

Chanel places big ad spend around Monroe N...

Nov 21, 20131 Comment361 Views

The latest ad for Chanel N°5′s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this

showyourjoe

Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment777 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys