advertising Tag

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments200 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

NetaPorter_live_oceanoutdoor

Net-a-Porter showcases real-time shopper tr...

Aug 15, 2014No Comments421 Views

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment495 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments319 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments294 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

katemoss_markwahlberg_CalvinKlein

Calvin Klein CCO outlines ‘brand trut...

Jun 22, 20141 Comment466 Views

Creating consumer engagement today depends on the passion and courage put in by the brand, said Melisa Goldie, CCO of Calvin Klein at the 61st annual

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments323 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments295 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments281 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments272 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

oculus-rift-dk2

Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments357 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

bigleap

Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments221 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second

irisvanherpen

Fashion names star in Apple Mac’s 30-...

Feb 05, 20141 Comment205 Views

  Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using

miumiu

Prada, McQueen, Lanvin, Belstaff, Miu Miu l...

Jan 27, 2014No Comments293 Views

It’s been a bumper start to the week in terms of spring/summer 2014 film releases. Here are five of the big ones: Prada Prada’s spot

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments156 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments237 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

beckham

Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments156 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a

johnlewis_bearandhare2

All the interactive elements accompanying J...

Nov 26, 20135 Comments371 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

marilynmonroe_chanelno5

Chanel places big ad spend around Monroe N...

Nov 21, 20131 Comment110 Views

The latest ad for Chanel N°5′s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this

showyourjoe

Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment180 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments541 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital

chloefilm

Chloé’s new Blowing Roses film

Sep 23, 20131 Comment90 Views

Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower

Digital Marc Jacobs ads invite users to res...

Sep 22, 2013No Comments284 Views

While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein

Digital snippets: Diesel, J.Crew, David Bec...

Aug 27, 2013No Comments112 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Diesel goes to Tumblr to cast Reboot ad campaign

prada

Why narrative needs to beat product showcas...

Aug 12, 20131 Comment127 Views

Prada recently released its new Real Fantasies film for autumn/winter 2013/14. The short spot is an abstract meander through both the men’s and womenswear collections

kmart-yomama

Another win for Kmart – Yo Mama

Jul 29, 2013No Comments51 Views

Kmart is killing it with its ad campaigns at the moment, check out this latest one for the 2013 back-to-school season:

Prada_banner

New Prada campaign film

Jul 12, 20131 Comment103 Views

The autumn/winter 2013/14 campaign films are starting to flow in thick and fast. Among them, and one of my favourites so far, is Prada. Shot

nike_banner

Digital snippets: 3D printing, Burberry, Ba...

Jun 25, 2013No Comments126 Views

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital: New stamping ground for Nike and adidas

cannes_banner

Burberry campaign offers first glimpse of f...

Jun 16, 2013No Comments128 Views

As you’ll have likely already seen, Burberry launched its new Kisses campaign in partnership with Google late last week, offering consumers the ability to capture

cannes_banner

Could this be the year fashion makes its ma...

May 15, 20133 Comments110 Views

There was a great article written by Rei Inamoto, chief creative officer of AKQA, for AdAge last year about why Cannes Lions, the international festival