advertising Tag

margotlily_nikebetterforit

Nike extends #betterforit campaign with scr...

Feb 01, 2016No Comments215 Views

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid

condenast_anchor

Condé Nast social campaign showcases “cr...

Jan 21, 2016No Comments446 Views

Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments505 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

MercedesBenz_petitmichel

Mercedes-Benz proves a puppet assistant is ...

Jan 18, 2016No Comments363 Views

It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel

rihanna

Rihanna + brand = license to print money, t...

Jan 15, 2016No Comments310 Views

Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall,

primark

Digital snippets: Primania social success, ...

Jan 05, 2016No Comments300 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce

finalfantasy_louisvuitton

Final Fantasy computer game character front...

Jan 04, 2016No Comments492 Views

Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality, but we

AppleWatch_Hermes

2015: a designer meets digital year in revi...

Dec 23, 2015No Comments980 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s

thakoon

Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments348 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea

jomalone_poppy_kissmas

More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments761 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

Onemeth_googlestreetview

Streetwear brand unveils lookbook using Goo...

Dec 04, 20152 Comments672 Views

Numerous fashion brands have taken to exploring online platforms in novel and inspiring ways of late. Misha Nonoo used Instagram as a means of showcasing

chanelbiopic

We’re watching: Kristen Stewart in the ne...

Dec 03, 2015No Comments381 Views

If you haven’t yet spared 11 minutes to watch Karl Lagerfeld’s new short film for Chanel; here’s your chance. Once and Forever, as it’s called,

Sainsburys_Mog

Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment618 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,

irisvanherpen_ANCHOR

Digital snippets: Iris van Herpen on desig...

Nov 17, 20151 Comment503 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20152 Comments1337 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional

nike

Digital snippets: Nike on 3D printing, HM x...

Nov 02, 2015No Comments477 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments668 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

プリント

What won from fashion at Cannes Lions 2015,...

Jul 06, 2015No Comments1043 Views

It’s hard to know whether the fashion industry not winning much at Cannes Lions is because the work isn’t good enough, or because few brands

canneslions_flags_ANCHOR

Cannes Lions 2015 – a recap of the top tr...

Jun 29, 2015No Comments935 Views

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for

Cannesbeach_ANCHOR

Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments690 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments993 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing?...

Jun 09, 2015No Comments1044 Views

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications

HarveyNichols_anchor

Harvey Nichols launches another risqué cam...

Jun 05, 2015No Comments1141 Views

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments1454 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments987 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments1822 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1761 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

topshop_cara

Topshop, Kohl’s, Mulberry latest with hol...

Nov 11, 20143 Comments1429 Views

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that

johnlewis_montythepenguin

John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20143 Comments1387 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments1277 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?