advertising Tag

katemoss_markwahlberg_CalvinKlein

Calvin Klein CCO outlines ‘brand trut...

Jun 22, 20141 Comment135 Views

Creating consumer engagement today depends on the passion and courage put in by the brand, said Melisa Goldie, CCO of Calvin Klein at the 61st annual

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments103 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments94 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments114 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments109 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra

oculus-rift-dk2

Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments129 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

bigleap

Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments113 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second

irisvanherpen

Fashion names star in Apple Mac’s 30-...

Feb 05, 20141 Comment58 Views

  Dutch fashion designer Iris van Herpen is one of several fashion creatives to star in a new ad from Apple, a spot filmed using

miumiu

Prada, McQueen, Lanvin, Belstaff, Miu Miu l...

Jan 27, 2014No Comments119 Views

It’s been a bumper start to the week in terms of spring/summer 2014 film releases. Here are five of the big ones: Prada Prada’s spot

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments57 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments75 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

beckham

Digital snippets: H&M, Instagram, Uniql...

Jan 06, 2014No Comments52 Views

Happy new year all and welcome to 2014! It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a

johnlewis_bearandhare2

All the interactive elements accompanying J...

Nov 26, 20134 Comments141 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

marilynmonroe_chanelno5

Chanel places big ad spend around Monroe N...

Nov 21, 20131 Comment36 Views

The latest ad for Chanel N°5′s  starring old footage of Marilyn Monroe is getting an enormous amount of TV airtime in the run-up to this

showyourjoe

Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment75 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments116 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital

chloefilm

Chloé’s new Blowing Roses film

Sep 23, 20131 Comment39 Views

Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower

Digital Marc Jacobs ads invite users to res...

Sep 22, 2013No Comments99 Views

While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein

Digital snippets: Diesel, J.Crew, David Bec...

Aug 27, 2013No Comments37 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Diesel goes to Tumblr to cast Reboot ad campaign

prada

Why narrative needs to beat product showcas...

Aug 12, 20131 Comment45 Views

Prada recently released its new Real Fantasies film for autumn/winter 2013/14. The short spot is an abstract meander through both the men’s and womenswear collections

kmart-yomama

Another win for Kmart – Yo Mama

Jul 29, 2013No Comments13 Views

Kmart is killing it with its ad campaigns at the moment, check out this latest one for the 2013 back-to-school season:

Prada_banner

New Prada campaign film

Jul 12, 20131 Comment33 Views

The autumn/winter 2013/14 campaign films are starting to flow in thick and fast. Among them, and one of my favourites so far, is Prada. Shot

nike_banner

Digital snippets: 3D printing, Burberry, Ba...

Jun 25, 2013No Comments53 Views

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital: New stamping ground for Nike and adidas

cannes_banner

Burberry campaign offers first glimpse of f...

Jun 16, 2013No Comments36 Views

As you’ll have likely already seen, Burberry launched its new Kisses campaign in partnership with Google late last week, offering consumers the ability to capture

cannes_banner

Could this be the year fashion makes its ma...

May 15, 20133 Comments36 Views

There was a great article written by Rei Inamoto, chief creative officer of AKQA, for AdAge last year about why Cannes Lions, the international festival

Calvinklein

Calvin Klein proves value of video for conv...

May 09, 20131 Comment26 Views

The launch of the all-new Push Positive Bra from Calvin Klein was its single-best (for a bra) in the brand’s history and it sounds like

meality_banner

Digital snippets: Nike, Bloomingdale’...

Apr 15, 2013No Comments45 Views

A round-up of stories from around the web surrounding all things fashion and digital over the past week: Holographic ad gives live demo of Nike

Love_headline

Cara Delevingne’s outdoor ad flies on...

Mar 19, 20132 Comments24 Views

Here’s one way to grab attention with your outdoor campaign: stick a famous model on it and hope she’ll snap a pic of it to

LouisVuitton2

Digital snippets: Louis Vuitton, Target, Jo...

Jan 30, 2013No Comments21 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton releases Retracing the Trunk

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments30 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote