ad Tag


Christmas ad update: Target, Sainsbury’s,...

Nov 18, 20151 Comment603 Views

Festive retail films are continuing to come out in droves, with Target, Sainsbury’s and Dick’s Sporting Goods getting in on the storytelling and emotion-inspiring game,


London Fashion Week turns to performance po...

Sep 15, 2015No Comments1196 Views

London Fashion Week is celebrating its move into Soho, with a short film dedicated to the “richness and diversity of the fabulous square mile”. Created


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1733 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


John Lewis introduces #MontyThePenguin in 2...

Nov 06, 20143 Comments1375 Views

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its


New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments1198 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six


Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments1416 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World


Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments2982 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of


Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments912 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second


Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments706 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s


All the interactive elements accompanying J...

Nov 26, 20136 Comments1767 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,


Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment1370 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys


Chloé’s new Blowing Roses film

Sep 23, 20131 Comment592 Views

Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments411 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote

Prada’s A/W 12/13 film: a fantastical...

Aug 02, 2012No Comments236 Views

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this

Dior’s new ‘Secret Garden ̵...

May 08, 20121 Comment816 Views

  I wrote quite a tough review of Dior’s new online magazine when it launched in February, disappointed by the lack of real editorial interest

Digital snippets: Burberry, Nike, ShoeDazzl...

Apr 02, 20121 Comment275 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Burberry releases sneak preview of its

More SS12 videos: Giorgio Armani, Nina Ricc...

Feb 29, 2012No Comments210 Views

A handful of brands in Milan and Paris have been using their fashion week shows as an opportunity to release campaign videos for their current

Digital snippets: NYFW, F-commerce, Christi...

Feb 27, 2012No Comments295 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Jason Wu, Diane von Furstenberg, Marc Jacobs

Clarks partners with Aurasma for augmented ...

Feb 09, 2012No Comments908 Views

British footwear retailer Clarks is experimenting with augmented reality for the first time in a bid to close the gap for consumers between its print

Lanvin turns to stop motion to animate deca...

Feb 07, 2012No Comments359 Views

Despite a lot to live up to following the success of its Pitbull-backed dancing short last season, Lanvin has managed to outdo itself in the

The Super Bowl’s stylish digital spin...

Feb 06, 20121 Comment750 Views

No surprise to hear that last night’s Super Bowl XLVI hit an all-time record on Twitter in the sports event category. The ‘Social Super Bowl’,

Two more beautiful campaign films: Vanessa ...

Feb 05, 2012No Comments235 Views

Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this

THAT David Beckham for H&M Super Bowl a...

Jan 31, 20123 Comments233 Views

Below is a preview of H&M’s David Beckham Bodywear ad, due to air during the second quarter of Super Bowl XLVI on Sunday. The retailer

Christmas 2011: the best fashion videos

Dec 24, 2011No Comments226 Views

From Bergdorf’s pups, to Harvey Nichols’ walk of shame, here are my top ads from across the fashion space for the festive season… Bergdorf Goodman’s

Donna Karan launches ‘The Power of a Woma...

Jul 27, 2011No Comments540 Views

  Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign. Directed by Inez & Vinnodh, it goes by the title

Puma Social campaign continues with new ...

Jul 21, 2011No Comments222 Views

Puma has released a follow-up spot to its After Hours Athlete called “Pump Up”, as part of its continuing Puma Social campaign. Created by Droga5,

Kate Winslet in St. John’s behind-the...

Jul 19, 2011No Comments361 Views

  US designer brand St. John has released a video featuring its new brand ambassador, Kate Winslet. The behind-the-scenes spot shows Academy Award-winning Winslet being

The making-of Gucci’s pre-fall campai...

Jul 07, 2011No Comments155 Views

Another behind-the-scenes video, this time from Gucci’s pre-fall ad campaign, featuring Lenz Von Johnston and Sigrid Agren:

Roberto Cavalli campaign: behind-the-scenes

Jul 06, 2011No Comments168 Views

Roberto Cavalli has released a behind-the-scenes video of its autumn/winter 2011/12 campaign starring Natasha Poly, Karen Elson and Mariacarla Boscono. Shot by Mert Alas and

Mulberry returns to innovative film techniq...

Jul 04, 2011No Comments308 Views

The Fantastic Mr Fox-themed autumn/winter 2011/12 collection from Mulberry has found expression through a new video based on shots taken by Tim Walker. The spot