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New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments297 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

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Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments345 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

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Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments366 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

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Courage underpins beautiful new Lacoste cam...

Feb 07, 2014No Comments224 Views

#LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second

gap

Digital snippets: Gap, H&M, L’Or...

Jan 26, 2014No Comments157 Views

Here’s a highlight of the best stories in the fashion and tech space over the past week… You can now pin animated GIFs: here’s Gap’s

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All the interactive elements accompanying J...

Nov 26, 20135 Comments377 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

showyourjoe

Jingle all the way at Kmart with #showyourj...

Nov 19, 20131 Comment184 Views

There’s no doubt about it, this new commercial from US department store Kmart, is in the running for best Holiday campaign 2013. Check out the boys

chloefilm

Chloé’s new Blowing Roses film

Sep 23, 20131 Comment95 Views

Chloé has released a short film for its new Roses fragrance that sees multiple women dancing as though they are the petals of the flower

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments129 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote

Prada’s A/W 12/13 film: a fantastical...

Aug 02, 2012No Comments36 Views

The gaming aesthetic referred to in Prada’s autumn/winter 2012/13 print ads makes a true appearance in a new campaign film from the brand released this

Dior’s new ‘Secret Garden ̵...

May 08, 20121 Comment56 Views

  I wrote quite a tough review of Dior’s new online magazine when it launched in February, disappointed by the lack of real editorial interest

Digital snippets: Burberry, Nike, ShoeDazzl...

Apr 02, 20121 Comment51 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Burberry releases sneak preview of its

More SS12 videos: Giorgio Armani, Nina Ricc...

Feb 29, 2012No Comments29 Views

A handful of brands in Milan and Paris have been using their fashion week shows as an opportunity to release campaign videos for their current

Digital snippets: NYFW, F-commerce, Christi...

Feb 27, 2012No Comments48 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Jason Wu, Diane von Furstenberg, Marc Jacobs

Clarks partners with Aurasma for augmented ...

Feb 09, 2012No Comments128 Views

British footwear retailer Clarks is experimenting with augmented reality for the first time in a bid to close the gap for consumers between its print

Lanvin turns to stop motion to animate deca...

Feb 07, 2012No Comments34 Views

Despite a lot to live up to following the success of its Pitbull-backed dancing short last season, Lanvin has managed to outdo itself in the

The Super Bowl’s stylish digital spin...

Feb 06, 20121 Comment90 Views

No surprise to hear that last night’s Super Bowl XLVI hit an all-time record on Twitter in the sports event category. The ‘Social Super Bowl’,

Two more beautiful campaign films: Vanessa ...

Feb 05, 2012No Comments29 Views

Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this

THAT David Beckham for H&M Super Bowl a...

Jan 31, 20123 Comments44 Views

Below is a preview of H&M’s David Beckham Bodywear ad, due to air during the second quarter of Super Bowl XLVI on Sunday. The retailer

Christmas 2011: the best fashion videos

Dec 24, 2011No Comments25 Views

From Bergdorf’s pups, to Harvey Nichols’ walk of shame, here are my top ads from across the fashion space for the festive season… Bergdorf Goodman’s

Donna Karan launches ‘The Power of a Woma...

Jul 27, 2011No Comments63 Views

  Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign. Directed by Inez & Vinnodh, it goes by the title

Puma Social campaign continues with new ...

Jul 21, 2011No Comments26 Views

Puma has released a follow-up spot to its After Hours Athlete called “Pump Up”, as part of its continuing Puma Social campaign. Created by Droga5,

Kate Winslet in St. John’s behind-the...

Jul 19, 2011No Comments61 Views

  US designer brand St. John has released a video featuring its new brand ambassador, Kate Winslet. The behind-the-scenes spot shows Academy Award-winning Winslet being

The making-of Gucci’s pre-fall campai...

Jul 07, 2011No Comments18 Views

Another behind-the-scenes video, this time from Gucci’s pre-fall ad campaign, featuring Lenz Von Johnston and Sigrid Agren:

Roberto Cavalli campaign: behind-the-scenes

Jul 06, 2011No Comments18 Views

Roberto Cavalli has released a behind-the-scenes video of its autumn/winter 2011/12 campaign starring Natasha Poly, Karen Elson and Mariacarla Boscono. Shot by Mert Alas and

Mulberry returns to innovative film techniq...

Jul 04, 2011No Comments49 Views

The Fantastic Mr Fox-themed autumn/winter 2011/12 collection from Mulberry has found expression through a new video based on shots taken by Tim Walker. The spot

adidas SLVR’s new campaign video

Jul 04, 2011No Comments40 Views

adidas SLVR has launched a ‘mood film’ to accompany its autumn/winter 2011/12 ad campaign. Shot by Willy Vanderperre and styled by Jay Massacret, it stars

Behind-the-scenes on Louis Vuitton’s new ...

Jul 01, 20111 Comment146 Views

Louis Vuitton recently released a video featuring artistic director Marc Jacobs explaining the concept behind its autumn/winter 2011/12 ad campaign featuring models Zuzanna Bijoch, Daphne

Ralph Lauren Romance vid stars Nacho Figuer...

May 06, 2011No Comments63 Views

Ralph Lauren has released a new Love Story ad for its Romance fragrance starring Polo player Nacho Figueras and his photographer wife, Delfina Blaquier. Captured

Y-3′s time-lapse billboard painting

Apr 28, 2011No Comments22 Views

Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.