visuel-dior-eyes-hdr-1000x550

Dior enters virtual reality space with in-store headsets for immersive catwalk experiences

We’ve seen a flurry of retail and fashion brands experiment with virtual reality of late. Next up: Dior. The French luxury house captured a backstage view of its

ProjectJacquard_levis1

Google and Levi’s talk Project Jacquard, their all-new smart fabric

Google is stepping into the world of smart fabrics with the introduction of “Project Jacquard”. The tech giant is partnering with Levi Strauss & Co, the clothing manufacturer

JLABpitchers_ANCHOR

John Lewis’ JLAB announces five start-up finalists for 2015

John Lewis is focusing on retail services and connected devices in its second annual start-up accelerator program. The 2015 JLAB finalists include a digital queue management system for

GIGI-HADID-AND-MICHEL-KORS

Michael Kors and Gigi Hadid battle it out in playful Pictionary contest

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary with model Gigi

FTF_Event_0013

Theory CEO Andrew Rosen on the evolution of retail, working with start-ups and what he thinks about wearables

Andrew Rosen, CEO of Theory, and investor in labels including Rag & Bone, Alice & Olivia, Proenza Schouler and Reformation, took to the Fashion Tech Forum stage in

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as e-commerce partner, Google and Levi’s on Project Jacquard, JLab’s final 21 start-ups

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete with Amazon [BoF]

Cher-Marc-Jacobs-Fall-2015-Ad-Campaign - ANCHOR

Why are autumn campaigns already releasing? The fashion industry needs a rethink

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications about ads released

HarveyNichols_anchor

Harvey Nichols launches another risqué campaign, this time for recruitment

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number of sex toys.

Holition-Virtual McQueen Warpaint - ANCHOR

You can try-on legendary Alexander McQueen make-up looks with this virtual tool

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic counter is relatively

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record 9m views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10 million times since

How-To-Video

Brands need to take greater advantage of the desire for how-to content says Google

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie), to the creative

netsetcollage

Digital snippets: Farfetch acquires Browns, Net-a-Porter launches social network, Warby Parker raises $100m

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy [BoF] Fashion retailer

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego quality in order to fulfill the wants of Snapchat?

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic win, what’s beginning

applewatch_anchor

Are we really going to shop from the Apple Watch? What retail apps are trying to achieve

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board any which way

Amazone Drone Delivery

Drone delivery is upticking for retailers, but Uber also has big plans for shoppers

Drones are back on the retail radar again, this time in Australia where e-commerce site The Iconic has announced its intentions to use them to deliver goods within

dezeen-watch-store_ANCHOR

Digital snippets: Style.com, Etsy, The Iconic, Dezeen, DVF, Uber, Alexander McQueen

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of fashion publishing [Fashionista]

lyst

Lyst generates further $40m investment, becomes latest in long line of recent e-commerce funding announcements

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter Group, Everlane, Facebook

footlocker_shoemojiANCHOR

Footlocker jumps into emoji space with sneaker icons

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

abercrombie_ANCHOR

Abercrombie’s mistake has been about evolution, not just sex

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store windows and shopping

3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and the results could impact how we personalise wearables

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face and the battery-powered

Follow us

Where designer meets digital... daily news updates from industry insiders at the crossroads of fashion and technology

Popular posts

ProjectJacquard

Savile Row’s wearable tech future: why bespoke tailoring makes sense

While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as

RalphLauren_ANCHOR

Digital snippets: Ralph Lauren’s smart shirt, Apple’s fashion execs, fond farewell to DK...

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

calvin-klein-sexting_ANCHOR

Digital snippets: Polyvore sells to Yahoo, Calvin Klein on sexting, Marques’Almeida’s email camp...

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of

alicia_anchor

#LiveinLevis campaign returns with Alicia Keys alongside five emerging artists

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart

HarveyNicholsANCHOR

Harvey Nichols launches virtual version of new store

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the