Under Armour’s power performance: Athleisure & connected fitness

How important is ‘athleisure’ as a trend that’s impacting sales figures for sportswear companies? Well, sports brands never really own up to that. But the sales growth some


Kendall Jenner and Justin Bieber drive top tier engagement for new #MyCalvins campaign

Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images on her Instagram


Berlin designer showcases new collection on 3D-printed mannequins

3D printing has taken off in recent years, with yearly shows dedicated to the technology taking place in countries ranging from the US to Israel, Turkey and Argentina,


The future of retail: Beyond stories told, to stories experienced

If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took shoppers on an


Fantastic plastic: How synthetic plastics are driving fashion industry innovation

Exciting growth is being seen in the textiles space thanks to advanced research and development around engineered plastics, writes Fashion & Mash contributor Darryl Lewis. Over the years,


Embracing the #longread: how digital consumption is shifting, plus five fashion stories to find the time for

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to keep track of


M-commerce now: All about smartphones & borderless

The world of e-shopping is now global and it’s also mobile. That’s the conclusion of a new report from the British Retail Consortium and Google looking at the


Comment counts: Rewarding engagement over purchases

Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of GDR Creative Intelligence.


Condé Nast social campaign showcases “creativity selfies”

Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media campaign focused on


Virtual reality and robots head for Stockholm in latest fashion week technology integration

Virtual reality is the latest plaything of the fashion set, with designers from Tommy Hilfiger to Dior, Rebecca Minkoff and Jean-Pierre Braganza all experimenting with it. Now, it’s Swedish


Digital snippets: Diesel’s ads on Pornhub, Chanel’s Instagram battle, why the fashion world hates wearables

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel may have just


Chinese luxury: If you’re not online you’re a loser

All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development, need to sit up and take notice


Mercedes-Benz proves a puppet assistant is the next big thing in fashion

It’s always good to see fashion not taking itself too seriously. This time, it’s the turn of Mercedes-Benz with the help of sound designer Michel Gaubert and his


Rihanna + brand = license to print money, thanks to the fans

Who’s the biggest celebrity in the world? No, let me ask that again… who’s the most marketable celebrity in the world? Move over Gigi, Kendall, Gisele, Kim, Jennifer,


How a biometric bra at CES pointed to the future of wearable technology

Amid the smart watches, fitness bands and other wrist-based devices dominating the wearable tech scene at CES this year, there was… a bra. In a sea of gadgets


Burberry launches latest WeChat initiative amid slowing China sales

Digital pioneer Burberry is building on its longstanding partnership with Chinese social messaging platform WeChat with a gifting experience in celebration of the Lunar New Year. WeChat users


The big writers you should know about in #fashiontech

I’m always asked how I do my research. Short of listing every event I go to, and speaking about how to network and maintain contacts, the easiest answer


Digital snippets: all the wearable tech news from #CES

Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays of new technology.


ICYMI: JW Anderson’s menswear show will live-stream on Grindr this weekend

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men this Sunday. The


Comment counts: key considerations for starting a wearables company

Wearable technology is an exciting new sector for fashion and technology entrepreneurs, but there are multiple challenges and obstacles to confront and overcome in order to successfully take

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Why Instagram influencers matter, and who to follow this fashion week

A version of this post first appeared on The Telegraph. Supermodel Kendall Jenner generated 1.5 million likes in 12 hours on Instagram last week for


UPDATE: Your guide to all the strategic changes happening for fashion weeks

We know fashion weeks are changing radically around us. Numerous designers have opted to shift from producing shows intended for trade, to ones that actually


LFW to hit outdoor screens across the UK

London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion


Seven ways big-time bloggers are changing

It goes without saying that the digital landscape and where fashion brands fit into it, is evolving around us. Simultaneously, so are the influencers that


From Gigi’s Snapchat to that InstaPit: all of Tommy Hilfiger’s digital #NYFW plans

News of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but the all-American brand