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Yoox x WeChat collaboration blends commerce and gamification

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official WeChat accounts in

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, Farfetch, Longchamp, Versace, Polo Ralph Lauren

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves [Fortune] Maison Martin

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Hermès celebrates silk with illustrated virtual store

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com is set to

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Social commerce proves key digital trend for S/S 15 fashion weeks

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be, but increasingly it’s

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Social media conversation fuels real-time fabric design for Christian Siriano dress

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in partnership with Verizon,

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Selfridges hosts Jean Paul Gaultier ‘selfie station’

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set designer Gary Card,

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Topshop and the BFC talk digital innovation with WGSN during #LFW

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head of marketing Clara

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Is this the first example of truly ‘beautiful’ wearable tech?

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney at Richard Nicoll’s

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Chatting social media strategy with #LFW designer Alice Temperley

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of behind-the-scenes insights in

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Live streaming fashion week – a classic case of quality over quantity

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t afford, and ultimately

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All the digital activity surrounding this #LFW season

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and raring for the

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How the fashion press critiqued the all-new #applewatch

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of celebs and some

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Topshop to give Facebook fans first look at part of #LFW collection

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks from the new

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Diesel next fashion week brand to jump into wearable tech game

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in doing so becoming

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Digital snippets: Apple, Under Armour, Burberry, Gucci, Tom Ford, Nordstrom

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple courts fashionistas as

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Non-fashion digital influencers to capture Tommy Hilfiger’s #NYFW show

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access to actively participate

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Hunter to partner with tech start-up Grabyo for real-time #LFW show

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday, September 13. The

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All the digital activity (outside of live streaming) happening this #NYFW

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other digitally-enabled or tech-themed

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Designers are jumping into the wearable tech space this #NYFW – should we care?

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to Europe – to

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WGSN’s social media news room to provide more access to fashion week season than ever before

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to provide more access

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Sofia Coppola directs Gap’s holiday ads

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

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Halloween costumes get virtual try-on treatment from Metail

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of

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#FashMash heads to the Web Summit in Dublin, Moët & Chandon partners

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets

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A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

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How Hermès is winning with creative online content

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by