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Selfridges hosts Jean Paul Gaultier ‘selfie station’

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set designer Gary Card,

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Topshop and the BFC talk digital innovation with WGSN during #LFW

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head of marketing Clara

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Is this the first example of truly ‘beautiful’ wearable tech?

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney at Richard Nicoll’s

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Chatting social media strategy with #LFW designer Alice Temperley

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of behind-the-scenes insights in

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Live streaming fashion week – a classic case of quality over quantity

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t afford, and ultimately

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All the digital activity surrounding this #LFW season

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and raring for the

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How the fashion press critiqued the all-new #applewatch

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of celebs and some

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Topshop to give Facebook fans first look at part of #LFW collection

Topshop has partnered with Facebook this season to drive what it is referring to as its “most socially accessible fashion show to date”. Certain looks from the new

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Diesel next fashion week brand to jump into wearable tech game

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in doing so becoming

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Digital snippets: Apple, Under Armour, Burberry, Gucci, Tom Ford, Nordstrom

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple courts fashionistas as

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Non-fashion digital influencers to capture Tommy Hilfiger’s #NYFW show

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access to actively participate

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Hunter to partner with tech start-up Grabyo for real-time #LFW show

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday, September 13. The

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All the digital activity (outside of live streaming) happening this #NYFW

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other digitally-enabled or tech-themed

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Designers are jumping into the wearable tech space this #NYFW – should we care?

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to Europe – to

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WGSN’s social media news room to provide more access to fashion week season than ever before

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to provide more access

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Avatars take to Björn Borg catwalk ahead of SS15 computer game launch

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk with a series

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Miu Miu partners with Miranda July on alternative messaging app, short film

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and filmmaker Miranda July,

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Luxury brands are missing out by snubbing the hashtag offline

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than the models reclaiming

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Storytelling insights anchor Gap’s Dress Normal short film series

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been released that play

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Harrods enters gaming space with shoe-based app challenge

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of the Harrods magazine

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Wang teases H&M collaboration with badass video campaign

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

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Lacoste partners with social media star Zach King for series of video illusions

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

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Farfetch celebrates Japan launch with interactive video campaign

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

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Will.i.am enlists Zaha Hadid in design collaboration for new wrist wearable

Fashion and technology – two unlikely bedfellows that have been gaining increasing column inches of late thanks to the rise of branded wearables. So far, however, the

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Chanel nails storytelling with epic Baz Luhrmann and Gisele No.5 fragrance campaign

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples