Fashion and tech is latest content focus for Web Summit, says CEO Paddy Cosgrave

It won’t just be investors, start-ups and tech folk running riot in Dublin this week, Web Summit’s final year in the Irish capital also brings with it the


Digital snippets: Nike on 3D printing, HM x Balmain’s selfies, Diesel advertises on Tinder

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike sneakers at home


#FashMash and Twitter to celebrate fashion and tech at Web Summit

The worlds of fashion and technology will be celebrated in style during the Web Summit in Dublin at an exclusive party hosted by the team behind this website’s


Comment counts: It may not be catwalk, but it’s still designer

Independent or boutique designers may never show on the catwalk, but they should still be classified as designer fashion, argues Rebecca Glenapp of Lux Fix. Arguably for all


Networking gets intimate with The Kooples’ new relationship app, Blackout

The Kooples has released a social networking app designed for one-on-one communications. Called Blackout, the app is created with lovers in mind, enabling them to privately stay in


Hands-on with Tommy Hilfiger’s in-store virtual reality catwalk experience

Tommy Hilfiger’s autumn/winter 2015/16 catwalk show is now available to watch via a virtual reality experience in select stores around the world. Using a Samsung GearVR headset, shoppers


Burberry’s live Snapchat campaign pushes boundaries, but polished view leaves something to be desired

Burberry took to Snapchat once again yesterday – this time to reveal its spring/summer 2016 ad campaign being shot by Mario Testino, live as it took place in


Nike unveils real pair of “Back To The Future” self-lacing sneakers, Michael J Fox is first to try

Back to the Future fans were waiting with bated breath following a tweet by Nike on the eve of October 21 that simply read: “.@realmikefox see you tomorrow.” Could the


The real wearable tech catching-up with Back to the Future’s Marty Mcfly

Marty McFly might have landed in the future on this exact day – October 21, 2015 – 30 years ago, but even the self-lacing sneakers he imagined in


Finery launches discovery game for new season collection

British newcomer brand Finery has launched a digital microsite fronted by a quiz to accompany its first autumn/winter collection. Created as part of its “In the mood for”


IN PICTURES: Macy’s new “One Below” juniors floor – a tech-infused playground

Macy’s has opened a new juniors floor on the lower level of its flagship Herald Square location in New York City, with numerous tech features including a selfie


Comment counts: How luxury went tribal

A new luxury is emerging based on the idea of creating belonging over exclusion, says Eleni Chalmers of Leo Burnett; a world where knowledge and passion frequently trumps

webinstance_Gigi Hadid in Twitter Halo 02

From Instagram to Snapchat: the best uses of social media this fashion week season

One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of the fashion week


Fashion and tech announced as theme of 2016 Met Gala, sponsored by Apple

Technology is due to get a big nod of acceptance from the fashion industry in 2016 as the theme of the next Costume Institute exhibition at the Metropolitan


From the archive: C&A’s Facebook Like hangers still best example of “phygital”

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative invited online fans to


Chanel sends light-up shoes down aviation-themed runway

Wearable tech may be nascent when it comes to full integration in the fashion industry, but every now and again there’s a little nod to it in some


Wrangler launches interactive adventure map series

Wrangler has teamed up with explorer Alastair Humphreys to produce a series of interactive maps based on local adventures in and around the UK, as well as in


Digital snippets: Hussein Chalayan’s dissolving dresses, Tom Ford replaces show with Lady Gaga video, Anrealage’s hidden digital detail

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show (as pictured above)


Dolce & Gabbana’s #MFW selfies only enhance the fact we’re still blinded by gimmick

While big tech initiatives are easy to find during New York and London Fashion Weeks, once the month-long slog of back-to-back catwalk shows hits Milan and then Paris,


A pick of the best campaign films for A/W 15/16

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to dress for autumn.

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