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Designers are jumping into the wearable tech space this #NYFW – should we care?

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to Europe – to

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WGSN’s social media news room to provide more access to fashion week season than ever before

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to provide more access

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Avatars take to Björn Borg catwalk ahead of SS15 computer game launch

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk with a series

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Miu Miu partners with Miranda July on alternative messaging app, short film

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and filmmaker Miranda July,

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Luxury brands are missing out by snubbing the hashtag offline

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than the models reclaiming

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Storytelling insights anchor Gap’s Dress Normal short film series

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been released that play

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Harrods enters gaming space with shoe-based app challenge

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of the Harrods magazine

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Asos, Topshop, Burberry, Net-a-Porter among fashion brands joining in ALS #icebucketchallenge

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a video of herself

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Digital snippets: Condé Nast, Gap, Hermès, Rag & Bone, John Lewis and more

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for $100 million [NY

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Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion

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Net-a-Porter showcases real-time shopper trends in digital out-of-home campaign

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen in Canary Wharf,

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Clarins leverages make-up tutorial trend in interactive paid digital campaign

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have hit the mainstream

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Lyst’s ‘big data’ visualised in projection mapping from Holition

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing consumers (a record

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Temperley London, Net-a-Porter and Cinematique team up on shoppable film experience

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with Net-a-Porter. The UK-based

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Marc Jacobs launches digital-themed fragrance pop-ups in London

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an online competition and

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adidas partners with MMA on Mobile Marketing Playbook

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile Marketing Association (MMA).

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Twitter hints at e-commerce integration on its way

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment & shipping’. Currently dormant

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Levi’s celebrates stories of a “billion jeans” on new #liveinlevis digital platform

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global campaign. Created in

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Hukkster and Svpply shuttering doors

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they see on the

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Digital snippets: Amazon 3D printing, Zappos digital assistant, Target In a Snap app, and more

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry [Fortune] Zappos tests

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Hermès celebrates silk with illustrated virtual store

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