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New YouTube Space running #NYFW bootcamp

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a dedicated bootcamp ahead

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Björn Borg launches ‘love’-themed game, parodies Apple keynote for release

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes made by the

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Digital snippets: eBay, Westfield, Harrods, wearables, Macy’s, Uggs, Mercedes-Benz, adidas

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie, global chief digital

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Neiman Marcus trials smart memory mirror – NRF Big Show

You might remember the Intel MemoMi mirror from the NRF Big Show in 2014 – a smart device for the fitting room that captures 10-second clips of shoppers

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Lo-fi tech a winner at #NRF15 show

This post first appeared on WGSN.com/blogs One of the wonderful things about technology in the store is of course the way it can surprise and delight shoppers. While

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CES 2015: Wearable technology was the biggest let down

This piece first appeared on The Telegraph Every year Rachel Arthur, a technology and fashion writer, makes a pilgrimage to Las Vegas in the hope that the technology

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Smart watches to lead wearables growth in 2015 and beyond

This post first appeared on WGSN.com/blogs Unit sales of smart watches are expected to grow 358% year-on-year in 2015, according to the Consumer Electronics Association (CEA). The introduction

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Digital snippets: Timberland, My-Wardrobe, Instagram, Flipkart, holiday and more

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another week for wearable

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2014: A designer meets digital year in review

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of new services like

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Digital snippets: Bloomingdale’s, Banana Republic, Liberty London, Chanel, Brandy Melville

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp partners with Banana

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Our pick of the top 10 campaign films this holiday season

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone in the best

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Burberry team offering personalised gift suggestions via Twitter using #BurberryGifts

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on what to buy

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American Eagle introduces London stores with Daisy Lowe launch film

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker, the 60-second clip

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YSL Beauté launches Google Glass tutorials in Selfridges, WiFi issues impact experience

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in New York in

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Gucci falls into the festive season with short gifting film

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in the midst of

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Retail’s 10 most interactive holiday campaigns

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on both sides of

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Selfridges introduces Elfridges gaming app for Holiday 2014

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including some kind of

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Bloomingdale’s goes all out interactive with 2014 holiday windows

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming is the focus

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Ted Baker runs Instagram treasure hunt with #TedsElfie Christmas campaign

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time they were all

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Comedy sketches from SRSLY duo anchor LOFT holiday campaign

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The “Put the Happy

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Rag & Bone film is a contemporary study of movement

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as

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Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

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Burberry won in the Twitter stakes this #LFW

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

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Virtual reality hits #LFW, River Island shoppers given access next

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

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Burberry #Tweetcam to provide personalised access to #LFW show

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called