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Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion

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Net-a-Porter showcases real-time shopper trends in digital out-of-home campaign

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen in Canary Wharf,

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Clarins leverages make-up tutorial trend in interactive paid digital campaign

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have hit the mainstream

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Lyst’s ‘big data’ visualised in projection mapping from Holition

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing consumers (a record

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Temperley London, Net-a-Porter and Cinematique team up on shoppable film experience

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with Net-a-Porter. The UK-based

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Marc Jacobs launches digital-themed fragrance pop-ups in London

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an online competition and

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adidas partners with MMA on Mobile Marketing Playbook

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile Marketing Association (MMA).

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Twitter hints at e-commerce integration on its way

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment & shipping’. Currently dormant

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Levi’s celebrates stories of a “billion jeans” on new #liveinlevis digital platform

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global campaign. Created in

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Hukkster and Svpply shuttering doors

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they see on the

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Digital snippets: Amazon 3D printing, Zappos digital assistant, Target In a Snap app, and more

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry [Fortune] Zappos tests

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Lacoste launches virtual try-on app for new LCST line

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of LCST trainers. The

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Video: Net-a-Porter gives outgoing CEO send-off to remember

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel drum players, Mariachi

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New #ilovetopshop campaign launches with Cara Delevingne

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six million followers on

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Brands be warned: #selfie fatigue

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric. Safe to say,

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Search marketing tops customer acquisition tactics for retailers – study 

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org and Forrester Research

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Victoria’s Secret among first to use new interactive Google Hangout feature, make broadcast shoppable

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last year. Now, it’s

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Fashion takeaways from Ben Horowitz book, The Hard Thing About Hard Things

The inaugural #fashmash book club was held in London earlier this month, with a group of digital individuals from the fashion industry meeting at the all-new Library private

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Digital snippets: Barbour, Tory Burch, Birchbox, Levi’s, Kate Bosworth, Agent Provocateur

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as pictured) [Marketing Magazine]

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Calvin Klein expands #mycalvins campaign to incorporate denim

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or Vine, has been

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Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

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Chatting social media strategy with #LFW designer Alice Temperley

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

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Live streaming fashion week – a classic case of quality over quantity

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All the digital activity surrounding this #LFW season

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

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How the fashion press critiqued the all-new #applewatch

It’s somewhat hard to imagine the scene in Cupertino earlier this week – savvy tech journalists alongside a bevy of Apple employees, a handful of