lyst

Lyst generates further $40m investment, becomes latest in long line of recent e-commerce funding announcements

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter Group, Everlane, Facebook

footlocker_shoemojiANCHOR

Footlocker jumps into emoji space with sneaker icons

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

abercrombie_ANCHOR

Abercrombie’s mistake has been about evolution, not just sex

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store windows and shopping

3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and the results could impact how we personalise wearables

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face and the battery-powered

matthewWilliamson_anchor

Why Matthew Williamson’s new in-season e-commerce-only business plan makes sense

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from the 18-year-old British

tkmaxx_socialmediaproofing

Social media-proofing our wardrobes is a real thing

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK Maxx in the

puma_smartzer

Puma introduces shoppable football video

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to immediately click to

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market with ‘inactivity tracker’

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous marketing tie up

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfetch, Lord & Taylor, Burberry, Nasty Gal, Nike

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant as much as

fashmash_anchor2

#fashmash hits Matthew Williamson store in London

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening saw representatives from

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope to push swimwear show

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter to allow fans

triumph_anchor

Triumph pushes bra-fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual outdoor campaign

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in

wristwatches_anchor

Digital snippets: wearables, Net-a-Porter and Yoox, Facebook messenger, live-streaming apps

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch] Net-a-Porter, Yoox merger

clarks_desertboot

Clarks to use Whatsapp to tell pop culture history of Desert Boot

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use the platform to

jlab_anchor

John Lewis returns with JLAB start-up contest

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to the likes of

fashionfuturesawards

Fashion and tech to be celebrated in new Fashion Futures Awards

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries through tech-based ideas,

SXSW_anchor

Do us a favour: fashion’s presence at #SXSW Interactive isn’t about style

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive portion of the

retailVC_ANCHOR

Top tips for retail start-ups from VCs at #SXSW

In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the closing day of

tinder-movie_ANCHOR

#SXSW musings: is Tinder the next marketing opportunity?

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app Tinder that invited

Follow us

Where designer meets digital... daily news updates from industry insiders at the crossroads of fashion and technology

Popular posts

canneslions_flags_ANCHOR

Cannes Lions 2015 – a recap of the top trends and big ideas

After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for

sapientnitro_ANCHORFM

Virtual reality for retail gets airtime at #CannesLions

Virtual reality is heavily integrated in the gaming space, but progressively finding avenues into other industries too. Travel is an obvious one, and increasingly, so

Applewatch_anchor

Digital snippets: Breaking up with the Apple Watch, NY or London as fashion-tech capital, Ted Baker ...

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

Cannesbeach_ANCHOR

Tips and tricks for surviving #CannesLions

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

visuel-dior-eyes-hdr-1000x550

Dior enters virtual reality space with in-store headsets for immersive catwalk experiences

We’ve seen a flurry of retail and fashion brands experiment with virtual reality of late. Next up: Dior. The French luxury house captured a backstage