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Digital snippets: Richemont invites LVMH as e-commerce partner, Google and Levi’s on Project Jacquard, JLab’s final 21 start-ups

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete with Amazon [BoF]

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Why are autumn campaigns already releasing? The fashion industry needs a rethink

When did ad campaigns for autumn/winter start launching in May? I returned to my desk today after a couple of weeks travelling to see notifications about ads released

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Harvey Nichols launches another risqué campaign, this time for recruitment

Harvey Nichols is pushing a few buttons again – this time with a campaign that references divorce, natural disasters, stereotypical prison scenes and a number of sex toys.

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You can try-on legendary Alexander McQueen make-up looks with this virtual tool

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic counter is relatively

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record 9m views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10 million times since

How-To-Video

Brands need to take greater advantage of the desire for how-to content says Google

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie), to the creative

netsetcollage

Digital snippets: Farfetch acquires Browns, Net-a-Porter launches social network, Warby Parker raises $100m

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy [BoF] Fashion retailer

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Are fashion brands prepped to forego quality in order to fulfill the wants of Snapchat?

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic win, what’s beginning

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Are we really going to shop from the Apple Watch? What retail apps are trying to achieve

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board any which way

Amazone Drone Delivery

Drone delivery is upticking for retailers, but Uber also has big plans for shoppers

Drones are back on the retail radar again, this time in Australia where e-commerce site The Iconic has announced its intentions to use them to deliver goods within

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Digital snippets: Style.com, Etsy, The Iconic, Dezeen, DVF, Uber, Alexander McQueen

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of fashion publishing [Fashionista]

lyst

Lyst generates further $40m investment, becomes latest in long line of recent e-commerce funding announcements

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter Group, Everlane, Facebook

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Footlocker jumps into emoji space with sneaker icons

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

abercrombie_ANCHOR

Abercrombie’s mistake has been about evolution, not just sex

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store windows and shopping

3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and the results could impact how we personalise wearables

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face and the battery-powered

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Why Matthew Williamson’s new in-season e-commerce-only business plan makes sense

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from the 18-year-old British

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Social media-proofing our wardrobes is a real thing

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK Maxx in the

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Puma introduces shoppable football video

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to immediately click to

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Kmart’s Joe Boxer mocks wearables market with ‘inactivity tracker’

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous marketing tie up

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfetch, Lord & Taylor, Burberry, Nasty Gal, Nike

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant as much as

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Popular posts

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Google hosts #fashmash summer party

The second-annual #fashmash summer party took place in London last night, co-hosted by Google. Welcoming over 100 influencers from across the industry, the evening was

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Nordstrom creates giant Instagram post on its rooftop, promotes it using drones

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Your Friday highlight: fashion’s finest get a Minion makeover

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on

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Fashion student 3-D prints her whole collection, and it looks kinda great

Fashion still isn’t the first thing that springs to mind when thinking about the realistic potential of 3-D printing at this stage, but a student