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From the archive: Digital do’s and do...

Feb 09, 2016No Comments211 Views

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,


Your Friday highlight: fashion’s finest g...

Jul 24, 20151 Comment993 Views

The Minions are taking over the fashion industry… quite literally. In what might be one of the best stories to ever hit my inbox on


Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments2325 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

DSquared2 wins with turnaround of #TikiGirl...

Sep 20, 2013No Comments279 Views

  I recently wrote a piece for Mashable about the value that exists for brands in live-streaming their fashion week shows. One of the key


Digital snippets: Alexander Wang, Warby Par...

Mar 03, 2013No Comments1018 Views

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s

Miss Dior - Jennifer Lawrence

Oscar winner Jennifer Lawrence features in ...

Feb 28, 2013No Comments420 Views

In case you hadn’t heard enough about Jennifer Lawrence this week, here now is a video from the behind-the-scenes of her debut Miss Dior handbag


Dolce & Gabbana: #MFW’s social me...

Feb 27, 20133 Comments1168 Views

I started this post with every intention of writing only about the beautiful videos Dolce & Gabbana has been posting on Vine surrounding its Milan


Hermès opts for playful with sports-themed...

Feb 26, 20131 Comment885 Views

If there’s one way to bring a touch of character to a French luxury house, it’s with a series of stop-motion animated films filled with


Infographic: #Oscars best-dressed according...

Feb 25, 20131 Comment347 Views

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say


Best of the web!

Feb 21, 20131 Comment276 Views

This is one little note to say a big thank you to Become.com’s Be In Style blog, which has featured Fashion & Mash this week

Warby Parker SMW

Warby Parker runs Google Hangouts on site a...

Feb 19, 2013No Comments309 Views

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re


Burberry personalising new collection with ...

Feb 18, 20131 Comment1740 Views

This article first appeared on Mashable Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part


Brit models do the Harlem Shake in style ba...

Feb 18, 20131 Comment568 Views

After a bit of light fashion week relief? Then take 30 seconds out to watch models Jourdan Dunn, Cara Delevingne and Rosie Tapner performing their

Cara Delevingne outside Google HQ with Topshop

Vine, Google+ take center stage at London F...

Feb 17, 2013No Comments284 Views

This article first appeared on Mashable Twitter’s new video-sharing app, Vine, took off in a big way at New York Fashion Week. Designers and editors


HoH and eBay team up for exclusive #LFW col...

Feb 16, 2013No Comments331 Views

House of Holland has released a capsule collection exclusively with eBay UK inspired by his autumn/winter 2013/14 collection that showed at London Fashion Week today.


Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments599 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

Matthew Williamson - MatthewMagnified

Matthew Williamson to magnify intricate gar...

Feb 14, 20131 Comment1446 Views

Vine might have been the big hit at New York Fashion Week, but the majority of posts lacked somewhat in the innovation, quality or insight


Vine scores big with #NYFW crowd

Feb 11, 20135 Comments527 Views

The marc by @MarcJacobsIntl show live-streamed in six-seconds. Yes Vine! #marcjacobslive #nyfw http://t.co/QewKnL4s — Rachel Arthur (@rachel_arthur) February 12, 2013 If there’s one thing to

Fashion David Beckham

Spring films arrive from Lanvin, Calvin Kle...

Feb 09, 2013No Comments228 Views

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013


Digital snippets: Donna Karan, Kate Spade, ...

Feb 07, 2013No Comments438 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Anjelica Huston gets behind the camera for


How to follow #NYFW online

Feb 07, 2013No Comments241 Views

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from


Gucci releases new Frank Miller film for Gu...

Feb 05, 2013No Comments1001 Views

  Gucci has released another film in its Gucci Guilty series once again directed by Sin City creator, Frank Miller, and starring actors Evan Rachel


Take a look at Calvin Klein’s Vine po...

Feb 04, 20133 Comments1311 Views

As promised, Calvin Klein made use of Twitter’s new video-sharing app, Vine, during the Super Bowl last night. Designed to support the premier of its


New Twitter app Vine to support Calvin Klei...

Feb 01, 20132 Comments344 Views

  It’s likely you’ve heard the news that Calvin Klein is launching its first ever Super Bowl campaign this coming weekend. The 30-second spot for

Topshop celebrates Chinese New Year with The Lanterns

Topshop targets Chinese consumers with New ...

Jan 31, 2013No Comments739 Views

  Topshop is celebrating Chinese New Year with the launch of a short film that ties together its British brand and its growing international consumer


Digital snippets: Louis Vuitton, Target, Jo...

Jan 30, 2013No Comments354 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton releases Retracing the Trunk


KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments289 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

CCTV footage

Brazil’s Reserva turns CCTV footage of bu...

Jan 25, 2013No Comments416 Views

  How’s this for inspired… Brazilian menswear brand Reserva has launched a video of the robbers breaking into its São Paulo store, to help promote

Topshop nails

Topshop animates nail colours in SS13 video

Jan 24, 2013No Comments401 Views

  Topshop has released a very cute stop-motion video short to promote its spring/summer 2013 nail colours. Created by brother and sister filmmaking duo Sadie


Digital snippets: Chanel, Hugo Boss, Warby ...

Jan 23, 2013No Comments487 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Gamines and a godson star in