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MemoMi MemoryMirror captures attention in retail tech space

24 Jan

MemoMi_MemoryMirror_NRF

Gesture control, connected fitting rooms and cognitive computing all had their place at this year’s Retail’s Big Show from the NRF in New York, but it was a smart mirror within the Intel booth that particularly stood out.

Created by MemoMi, this “MemoryMirror” allows users to capture 10-second clips of themselves trying on various outfits through an interactive body-controlled experience. Using patented “perspective-distortion correction” technology, it shows 360-degree back and side views of each look, and “remembers” each of them so they can be reviewed from the mirror interface afterwards.

Rather than the user having to retry pieces on, different looks can be compared side-by-side through a split screen option, while the colour of garments can also be changed – a video below from 2013 shows the platform in concept. Each result can also be instantly shared with friends via social media, as well as saved to the MemoryMirror smartphone app. That app also has an option to purchase post-visit if the user so decides.

All in, it helps enable a more immersive digital experience in the physical store space, but for retailers the additional beauty of it lies in the valuable data it helps generate.

This (opt-in) shopper information varies from demographics, body measurements and fit, to preferential styles, as well as conversion rates on different pieces. It also offers the potential for personalised communications; notifications sent afterwards on similar styles for instance, or coupons for items tried on, but not purchased.

“MemoryMirror is the only multichannel retail technology that makes trying on clothes digital, interactive, and social,” said Salvador Nissi Vilcovsky, founder and CEO of MemoMi. “Since MemoryMirror ‘remembers’ each customer interaction, it not only allows fashion retailers to provide an exciting in-store, web, and mobile shopping experience, but to collect valuable data on customer behaviors and preferences.”

MemoryMirror is in beta trials with a series of large retailers around the world. Macy’s is one example of a department store that showed particular interest when at the show, MemoMi said.

Other highlights on the tech floor of Retail’s Big Show included IBM Watson and The North Face’s personal shopping assistant; Kohl’s connected fitting room from Accenture and Microsoft; and eBay’s digital storefronts with Rebecca Minkoff, Toms and Sony.

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DSquared2 wins with turnaround of #TikiGirl show video

20 Sep

 

I recently wrote a piece for Mashable about the value that exists for brands in live-streaming their fashion week shows.

One of the key learnings was that the content surrounding such an initiative needs to be given just as much attention as the collection it is showcasing. Said Dan Clifford, a former VP of marketing at Victoria’s Secret. “We need to be as careful with the content as we are with the product. That’s what reaching the individual that doesn’t have the luxury of being there is about,” he said. “Too many brands isolate the runway as a moment in time and don’t consider the pre and post opportunities that they could be harnessing and leveraging across the whole season.”

It’s for that reason I wanted to highlight the video DSquared2 released less than 24-hours after its runway show in Milan this week. Rather than just your typical 10-minute look at a catwalk show, it opens with two-minutes of content dedicated to setting up its 1950s #TikiGirl theme. Models dance for the camera shaking maracas, quick peeks are provided backstage as well as close-ups on the collection and its accessories, and a killer soundtrack plays over the top. Even designers Dean and Dan Caten both feature before the show itself begins.

Check it out above.

Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

3 Mar Wang

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

  • Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]
  • Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]
  • Gucci ups mobile conversion 70% via optimised site [Luxury Daily]
  • Nars tests Pinterest’s selling potential [Mashable]
  • Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]
  • This is personal: J Crew debuts an in-store styling app [Refinery29]
  • How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]
  • Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]
  • The business of blogging: Garance Doré [BoF]
  • Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]
  • Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]
  • Farfetch fashion hub: meet the curator of curators [Wired]
  • Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]
  • How your tweets during fashion shows are driving sales [Fashionista]
  • Fashion buys into social tools [NY Times]
  • Online upstarts explore a new model for fashion media [BoF]
  • Why retailers are pinning hopes on Pinterest [Reuters]
  • 10 great uses of Vine during fashion week [The Cut]

Oscar winner Jennifer Lawrence features in making-of Miss Dior handbag ad

28 Feb Miss Dior - Jennifer Lawrence

 

In case you hadn’t heard enough about Jennifer Lawrence this week (be sure to watch this and this by the way), here now is a video from the behind-the-scenes of her debut Miss Dior handbag ad.

Shot by Willy Vanderperre, it shows the new Oscar-winning actress posing for the spring/summer 2013 stills shots, all the while speaking over the top about her love of Dior and the timelessness of the bags in question.

“Dior represents beauty and strength in women and that’s how I feel when I’m wearing his clothes, they just make you feel so confident,” she says.

Kudos to Dior for adding her to their Academy Award-winning line-up: Marion Cotillard, Charlize Theron and Natalie Portman included.

On that note, Portman’s latest Miss Dior fragrance film, directed by Sofia Coppola, is also just out. “La vie en rose”, as it’s called, is a beautiful spot, and well worth the watch…

Dolce & Gabbana: #MFW’s social media winner

27 Feb DolceGabbana_AW13_1

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I started this post with every intention of writing only about the beautiful videos Dolce & Gabbana has been posting on Vine surrounding its Milan Fashion Week show this week. Three in particular stand out – each of them zooming in on the intricate detail of the brand’s autumn/winter 2013/14 collection; the Byzantine and Venetian mosaic dresses, the elaborate jewellery and the beautifully beaded accessories.

Alas, those six-second loops are only viewable within the app itself and not on the brand’s Twitter or Facebook pages where they could also have been posted. On those instead however, is such a wealth of rich and relevant content on the collection otherwise, that it still seemed worth highlighting.

The craftsmanship and the inspiration behind the line – that would be the golden mosaics of Sicily’s Cathedral of Monreale – are the focus.

“It’s all in the details: the shoes of the Mosaics Collection are as intricate as the clothes,” reads a photo album dedicated to footwear images on Facebook. It was posted less than 12 hours ago and already has 30,000 likes and over 5,000 shares. The shot below by itself, meanwhile, has 7,000 likes, nearly 2,500 shares and over 500 comments.

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There are also albums dedicated specifically to the collection as a whole, the handbags individually, and the action backstage at the show. Each were originally posted on Swide.com, the Italian brand’s editorial property, which also hosts pages all about the sunglasses, the jewellery and the textures, not to mention the architecture and the mosaics of the cathedral itself.

For record – albeit a little repetitive by this point – there are also multiple posts on the brand’s Pinterest, Instagram and Tumblr pages.

A pre-show video meanwhile documents in a beautiful 30-seconds the artisans at work on their “slow and precise” mosaic-making. “The Mosaics Collection is perhaps one of the most intricate yet by Dolce & Gabbana which makes the video and crafts displayed all the more special,” reads the write-up.

And that’s the point here – the craftsmanship, talent and beauty of fashion is what so often makes it speak for itself if you just push the content out in the right direction. You don’t even have to like this collection to see why it works so wonderfully on social media.

 

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Hermès opts for playful with sports-themed stop motion campaign films

26 Feb Hermes_LongLiveSport

 

If there’s one way to bring a touch of character to a French luxury house, it’s with a series of stop motion films filled with nothing but props and accessories.

Enter then Hermès, which has released a total of four short spots featuring classic items from the company (scarves, ties, homeware) alongside sports-themed equipment that comes to life to beautifully show off the eccentric, playful and quirky nature of the brand.

China plates play ping pong while handbags spectate for instance (as above), or pairs of shoes are seen emerging from a picnic basket and leapfrogging one another (as below). The croquet spot then features silk ties coiling into hoops through which the balls travel, and in “No Sport”, pétanque balls are seen delicately snoozing on cushions under a tree (both also below).

The films were directed by Simon Cahn and are part of the brand’s spring/summer 2013 “Long Live Sport” campaign.

An interactive segment of the Hermès website has also been released, which invites users to navigate an illustrated garden map to find the sporting activity, and accordingly the video, of their choice.

 

 

 

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Infographic: #Oscars best-dressed according to Twitter sentiment

25 Feb JenniferLawrence_Oscars2013

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say on the looks hitting the red carpet.

Fortunately then, there’s an infographic just landed (as below) from social media monitoring service, Sysomos, that sums up the sentiment of the evening when it came to the fashion.

Over 400,000 tweets were posted during the live arrivals of the Hollywood crowd, with Silver Linings Playbook stars Jennifer Lawrence and Bradley Cooper winning the titles of best dressed female and male for their respective Christian Dior Couture and Tom Ford looks at these 85th Academy Awards.

Lawrence, who went on to win best actress for her role (tripping up the stairs as she did so, which was instantly made a GIF of course), is also highlighted as the viewers’ favourite from the night with over 32,000 tweets. Anne Hathaway, who was wearing Prada, was labelled worst dressed by the tweeting public, despite stealing the number one spot on Vogue.com’s list.

The infographic also highlights US fashion brands deemed particularly “good at social media” (outside of the Oscars) by Sysomos, including Kate Spade, Tory Burch, Rachel Zoe, DKNY and Oscar de la Renta.

When it came to the big designers from tonight’s awards, however, there’s no doubt that winners lay in Dior, as already mentioned, but also worn beautifully by Charlize Theron, as well as Armani Privé who dressed best actress nominees Jessica Chastain and Naomi Watts. Nine-year-old Quvenzhane Wallis also wore Giorgio Armani.

Versace was another noteworthy label worn by Halle Berry as well as Jane Fonda, who presented on stage with Michael Douglas. But it was perhaps Naeem Khan who truly stole the night, not for the stunning AW13 column dress seen on Stacy Keibler, but for that of First Lady Michelle Obama, who was the suprise presenter of the best picture award live from the White House.

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Best of the web!

21 Feb best-of-the-web-be-in-style-header

This is one little note to say a big thank you to Become.com’s Be In Style blog, which has featured Fashion & Mash this week in its Best of the Web round-up.

With us being halfway through fashion week season, right in the middle of Social Media Week and on the verge of SXSW, it’s undoubtedly true that I currently “eat, sleep, live, and breathe fashion”, as quoted. The best bit of course, is that it’s from a very unique designer meets digital angle.

The praise comes at an appropriate time too, for this week marks the two-year anniversary of this site. I hope you’re all continuing to get as much out of it as I do putting in. There’s never been such an exciting time as there currently is in all things tech, and I continue to try and cover it for everyone in our industry as comprehensively as possible.

As promised earlier in the year, there’s some exciting developments ahead for F&M, but as always if you have any feedback on the kind of content being posted, some more things you’d like to see, or better yet some stories of your own to send, please do get in touch.

Best wishes, Rachel

Warby Parker runs Google Hangouts on site at Social Media Week

19 Feb Warby Parker SMW

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re talking about.

The eyewear brand, a long-time social media enthusiast, has set up an installation at SMW’s New York HQ that allows visitors to gain feedback on which frames to choose via a Google Hangout.

A shelf at the stand is filled with glasses, encouraging users to try on different options. Rather than just looking in the mirror, they can log in to a live session where various experts are waiting to share their professional thoughts on which ones to go for.

Those on hand throughout each day include celebrities, influencers, fashion experts and members of the Warby Parker and Google teams, according to a post on SMW’s blog.

Each Hangout is being screened on site, as well as live-streamed on Warby Parker’s G+ and YouTube pages. See a couple of examples from today below.

SMW runs from February 18-22.

 

Burberry personalising new collection with embedded digital content

18 Feb Burberry_Smart_Personalization

This article first appeared on Mashable

Burberry_Smart_Personalization

Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part of its London Fashion Week show on Monday.

The British heritage brand is embedding digital chips that will unlock bespoke content in its new season’s coats and bags in a bid to entice consumers to pre-order them immediately after they hit the catwalk.

The chips will activate short films (as demonstrated below) to bring the product in question to life, telling the story of its creation, from sketches to runway edits. They will also show video of the customer’s name being engraved on metal nameplates — also new this season — that are stitched into the lining of the coats and bags.

Users will be able to see the videos when their items are put in contact with smartphone or tablet devices logged into Burberry.com thanks to a new technology the company will reveal more information about at the delivery date (expected within nine weeks). For consumers in London who are able to visit the brand’s digitally integrated Regent Street flagship store, the same chips will prompt the videos to appear on its large-scale mirrors, which turn into screens.

While this “Smart Personalisation” concept demonstrates how technology can benefit Burberry shoppers, the brand also has plans to connect with its broader fanbase using social media. On the day after the show, Burberry will invite followers to tweet with the hashtag #madefor, so they can receive personalized images of their own bespoke nameplate, for example.

The show will also be live-streamed within Burberry’s Twitter feed for the first time, as well as online and in the Regent Street store. Additional access will be provided through two Instagram accounts: @Burberry will share images from backstage, the red carpet and the runway, while @Burberry_Live will take more detailed images of the collection to feed into Burberry.com’s dashboard.

Where Topshop launched a model cam for its show on Sunday, Burberry is also promoting backstage interaction with its models. The “Burberry Beauty Booth” will share images taken by models with the brand’s followers in real-time, when they tweet with the #BeautyBooth hashtag.

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