Both Fashion & Mash and #FashMash rely heavily on an incredible network of ambassadors and advisors to be able to run. Find out more about who they are, below…
Rosanna Falconer, Matthew Williamson
When she’s not busy planning one of the next #FashMash networking events in London, Rosanna spends her time as business director at British luxury brand Matthew Williamson. Previously placed as head of digital, her role expanded in 2014 to incorporate overall global communications for the brand, before taking on the overarching business role. Since starting with the company in 2012, she has spearheaded Williamson’s digital strategy, including the launch of all its social media channels and the relaunch of its website. Rosanna has an MA in modern and medieval languages from Cambridge University. After graduating in 2007, she joined the team at the British Fashion Council and soon became their digital marketing executive, managing the Council’s social media platforms, including London Fashion Week. In 2015, she was included in Drapers magazine’s prestigious ’30 under 30′ list.
Michelle Sadlier, Hunter
As an early member of #FashMash, Michelle was inspired to launch our first book club in July 2014, bringing together members of our core group to talk strategy tied to specific titles relevant to the industry. By day otherwise, she’s the head of innovation and social media at Hunter. She previously held the positions of global digital communications consultant for luxury fashion PR agency Karla Otto, and social media manager for luxury retailer Net-a-Porter. Born in Dublin and now based in London, she believes in being social everywhere – not just on your own social media platforms – and always loves challenging the status quo. Michelle is passionate about the start-up space as well as Shelby Mustangs (hence the Twitter handle @ShelbyShelly). She is a regular speaker at events like SXSW and is a guest lecturer at various colleges including Central Saint Martins and Imperial College London.
Jeremy Weil, TheSmartCube
Jeremy is the self-confessed rockstar chief product officer for TheSmartCube, a global research and analytics company. He was brought in to build and launch new subscription products after a proven track record at FTSE 100 RELX (formerly known as Reed Elsevier), where he pioneered a global pricing model across the organisation before moving into product management for commodities information business, ICIS – one of the portfolio’s most lucrative companies. He was previously a strategy consultant at Deloitte in the TMT team, advising a broad range of companies from PepsiCo to the Guardian on growth opportunities in the digital age. An entrepreneurial approach defines the way Jeremy works with all companies, big and small. He has launched three start-ups in his spare time, and continues to advise other digital businesses, including Fashion & Mash, to help them ruthlessly define their proposition.
Alex Hamilton, Retail Week
Alex is an economist, researcher and editor specialising in digital and e-commerce within retail. At media organisation Ascential, he has worked across the WGSN Group as a senior consultant – delivering bespoke research projects for a range of multinational clients, including Lego, PepsiCo and Puma – as well as retail intelligence business Retail Week. He joined from financial services firm Markit where he worked as an economist covering emerging Asia, with a particular focus on business developments in China. He holds a First Class degree in BSc Economics from the University of Sussex. A longstanding #FashMash member, he now advises the team on commercial endeavours and partnerships.
John Vary, John Lewis
A thought leader in the field of retail disruption and tech-enabled innovation, John heads up the IT innovation team at John Lewis. He is responsible for the UK department store’s in-house skunkworks, named ‘Room Y’, where he oversees the creation and developments of special projects geared around multisensory experiences. Collaborative by nature, this role sees him working across different areas and functions of the business to provoke discussion and encourage new ways of thinking. John is also responsible for the design and development of JLAB, John Lewis’ technology accelerator, which has helped build and define numerous early stage start-ups. He joinedJohn Lewis from Burberry, where he held the position of innovation architect.
Pia Stanchina, Google
As the industry manager for digital acceleration of fashion and luxury retail at Google, Pia manages a portfolio of own-brand and multi-brand fashion and luxury pureplay and multi-channel retailers, strategically consulting senior-level executives on tech, business and consumer trends and the benefits of Google’s e-commerce solutions. She also advises on the British Fashion Council’s innovation and digital pillar that aims to make London the most technologically savvy and innovative fashion capital of the world. Pia is passionate about start-ups in fashion, luxury, beauty and wellbeing, and curious to understand how we can use technology to create a better and more sustainable quality of life. She is an angel investor in fashion x active wear brand This Is A Day and an advisor to content-driven concept store Semaine.com.
William McQuillan, Frontline Ventures
William is a founding partner at Frontline Ventures, a €50m community-focused, venture capital firm investing in early stage technology companies across Europe. He was the co-founder and CEO of Osmoda.com and one of the founding employees of Ondra Partners, a start-up investment-banking boutique. Ondra grew from a four-person team, to over 70 people in London, New York and Paris, and was named top investment banking boutique globally by Euromoney. William is passionate about entrepreneurship: he was the London Ambassador for the Thousand Network for over three years, sits on the board of several early stage companies, and is a mentor to some of the top start-up accelerators, including Tech Stars, Seedcamp and Wayra.
Karinna Nobbs, Freelance
Karinna is a freelance academic, strategist and presenter. Previously she taught fashion digital and retail strategy at the London College of Fashion, Condé Nast College of Fashion & Design and the British School of Fashion. She is a published author, with research publications focused on big data, the digitalisation of speciality retail formats and the adoption of visual social media by fashion brands. Karinna now works with a variety of creative agencies, fashion brands and fashion-tech start-ups on amplifying their brand story and strengthening their strategic approach to digital. She is passionate about facilitating opportunities for academia and industry to work together in the co-creation of mutually beneficial ideas and knowledge.