Fashion & Mash is the leading daily news site for those interested in the crossroads of fashion, digital communications and technology. Founded in 2011 by Rachel Arthur, a British business journalist, digital strategist and consultant, it’s a go-to place for updates on everything from digital marketing, e-commerce and omnichannel retail, to social media campaigns, the latest fashion film releases, who’s doing what on mobile, start-ups to know about and more.
It now has an archive of over 1,000 articles tracking the evolution of the industry, from the early days of Ralph Lauren’s architectural mapping or Burberry’s Tweet Walk, to all things new in social commerce or the wearable technology world. Interested in contributing? We take regular opinion pieces from industry experts in our “Comment Counts” series. Get in touch with your ideas and we’ll be happy to chat with you about them.
Alongside the website is an exclusive global network uniting pioneering minds from the fashion, digital communications and technology space, known simply by its hashtag #FashMash. Now comprised of over 500 global members, the group meets quarterly in various cities worldwide, as well as at key annual festivals and conferences. Events have incorporated drinks, dinners, talks and a strategy-based book club, and been sponsored by the likes of Twitter, Google, JWT Intelligence and Moët & Chandon. Find out more about it, as well as how to join or partner with us, on the dedicated #FashMash page, and be sure to check out our latest events calendar too.
We don’t take ads on the site, but we do work with partners on native content. Get in touch for rates, opportunities and more.
Serving the future of the fashion industry is the premise of our work. Our consultancy business informs and shapes strategic vision by enabling brands to understand the new and the next in line with ROI. Specialising in the uptake and development of digital marketing and technology integrations, we keep businesses one-step ahead of the competition and optimised for long-term commercial success. Our bespoke programmes have benefitted clients as varied as ASOS to LVMH. Get in touch with firstname.lastname@example.org for more info.
Both Fashion & Mash and #FashMash also rely heavily on an incredible network of advisors to be able to run. Find out more about who they are, here.