The FashTech Pioneer programme, as it’s called, is supporting everything from wearable technology to a fashion rental business, on this, its third time around.
Included are AI-enabled fashion styling platform, Becoco; immersive AR company Meshmerise; customisable accessories brand, Okautumn; sample tracking and editorial platform, FavourUp; luxury rental business, Higher; and heat technology wearable brand, Emel + Aris.
“We have worked hard to build a brand and launch our first product and now, with the help and insight from CFE, we look forward to building a solid international business. We are particularly excited about working with CFE on technology innovation and collaborations with designers and other innovators,” said the Emel + Aris team.
Becoco’s founder, Katharina Vandamme-Eybesfeld, commented: “CFE’s program is the perfect fit for BECOCO – after having secured the tech grant from Innovate UK we are now looking to further develop the marketing and branding side of the business, and extend our network within the fashion industry.”
Each of the start-ups were selected on the basis of “having a unique and scalable business idea, the potential to disrupt existing industry models, and being at a stage where they can benefit from right time interventions”, according to the CFE team.
Part-financed by the European Regional Development Fund, the start-ups get access to a wide range of business support in areas such as branding, pitching, digital strategy and marketing.
The CFE is continuing in its 14th year supporting emerging London-based talent. Previous intake on its design programme has included the likes of Erdem, Peter Pilotto and Mary Katrantzou. Earlier FashTech Pioneers (a programme started in 2015) include wearables company Studio XO, customisable bridal wear platform Prim & Clover, and just last year crowdfunding platform Awaytomars, among others.