It is with great pleasure I introduce the all-new Fashion & Mash; a much more streamlined design, still focused on delivering you the best stories in this world of fashion and technology every day.
We’ve now been tracking the adoption of digital by the industry for five years, and in that time written over 1,000 articles on everything from social media marketing, to the latest fashion film releases, start-ups to know about, innovations in customer experience, omnichannel strategies, and of course, the latest technologies to follow.
Needless to say, in that time, the fashion business has radically changed, and what was once deemed a particularly “niche” area we were reporting on, has of course become the backbone to commercial success. “Where designer meets digital,” has always been our tagline, and today it’s more pertinent than ever in terms of retail growth.
To that end, we’re on a growth path ourselves in a bid to cover it more. We have several new contributors publishing stories every week, and some incredible opinion pieces coming in from you guys – our industry experts. (If you’re interested in sharing your own, do get in touch with your ideas!)
Next up on our to-do list is a fancy new newsletter, so if you haven’t already, do fill out your email address either on the right hand side (on desktop) or bottom of this page (on mobile and desktop) to subscribe to it.
In the meantime, I would love your feedback, so do feel free to share in the comments below, or indeed email me too. If you don’t know me, or the extended digital crowd this fashion and retail space is nurturing, do also check us out in the real world via our #FashMash community.
Thanks again for all your support over the past five years and I so look forward to continuing to work with you.
Rachel Arthur, founder & editor