Digital snippets: Michael Kors, Agent Provocateur, Mulberry, Kate Spade, Lucky

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:


  • Michael Kors launches choose-your-own-adventure Facebook app for new beauty and fragrance lines [Mashable] 
  • See Penélope Cruz’s First Film for L’Agent Starring Irina Shayk [Fashion Gone Rogue]
  • Mulberry’s new responsive site shows luxury brands how to do UX [Econsultancy]
  • Kate Spade taps mobile photo-sharing to push new KSNY X Darcel line [Mobile Marketer]
  • Eva Chen, trending now at Lucky magazine [NY Times]
  • VFiles to stage ‘user-generated’ fashion show at New York Fashion Week [BoF]
  • Is ‘buy now, wear now’ really the future of fashion? [Fashionista]
  • How brands are using Instagram’s new video upload feature [Mashable]
  • Five ways online retailers are preparing for Holiday 2013 – mobile proves key []
  • Four online brands that are building their reputations offline, because it’s called street cred for a reason [TechCrunch]
  • Low-price retailer TJ Maxx plans to open an online store this year, as does rival Saks Inc’s Off Fifth outlets [Reuters]

Rachel Arthur is an award-winning business journalist specialising in fashion and technology. Alongside her work as the founder and editor of Fashion & Mash, she regularly contributes to titles including Forbes, Wired, The Daily Telegraph, The Business of Fashion, Fashionista, Mashable, Dazed and more. She is a regular speaker at conferences around the world, as well as an advisor on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. She was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she managed global coverage of the industry from a communications, branding and technology standpoint.