3.1 Philip Lim turns to “Trickers” for SS13 menswear video

4 Jan

 

3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line that demonstrates martial arts tricking.

Shot by photographer Jacob Sutton, the film features real-life trickers Jason Mello and Micah Karns in action. As described by the Huffington Post, tricking is “a real-time, pan-athletic forum between floor gymnastics and martial arts skill, and extreme sports showmanship”.

It continues: “It’s like parkour without the cityscape, or half-pipe skateboarding without the board (or the pipe, for that matter). In tricking, the emphasis is on motion and creativity — and the more emphatically they’re delivered, the better.”

What better way to show off a new collection?

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One Response to “3.1 Philip Lim turns to “Trickers” for SS13 menswear video”

Trackbacks/Pingbacks

  1. On Beauty, #menswear, video, and the meaning of art / A movie starring T-Michael, A. Sauvage, Philip Lim and Mr Porter « Appnova Blog – Fashion Ecommerce, Luxury Web Design and High-End Web Design - January 30, 2013

    [...] From FASHION AND MASH – ‘Philip Lim turns to “Trickers” for SS13 menswear video’ [...]

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