Monthly Archives: "November 2012"

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eBay opens social shopping experience in Lo...

Nov 30, 20121 Comment127 Views

eBay is hosting a “social shopping” pop-up in London over the weekend to tie in with what it predicts to be its busiest online shopping

adidas

Digital snippets: adidas, Nars, Hermès, Co...

Nov 29, 2012No Comments181 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: adidas gives Facebook users personalised version of

New start-up Tapestry gives shop floor a di...

Nov 28, 2012No Comments535 Views

It goes without saying that mobile is set to play an ever-increasing role in the future of retail – be it for payment, loyalty and

Valentino updates virtual museum, launches ...

Nov 27, 2012No Comments109 Views

You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment184 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Physical Pinterest board pops up at Westfie...

Nov 26, 20123 Comments438 Views

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the

H&M teases digital content ahead of &am...

Nov 23, 2012No Comments178 Views

There’s some nice digital content going on to seed the launch of H&M’s new upmarket concept, & Other Stories. The womenswear line, which will include

Japan photo booth prints lifelike 3D sculpt...

Nov 23, 2012No Comments92 Views

In case you didn’t already spot this, the world’s first 3D printing photo booth just popped up in Japan. Yes, photo booth – in you

Farfetch celebrates Christmas with designer...

Nov 22, 20122 Comments393 Views

Online marketplace Farfetch.com is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four

Digital snippets: Georg Jensen, Macy’...

Nov 21, 2012No Comments93 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Holition and Georg Jensen create 3D augmented

Dior focuses on savoir faire with documenta...

Nov 20, 20122 Comments1097 Views

Dior has released a 20-minute online film showcasing the creation of its J’adore perfume. “Le Parfum – The Film”, as it’s called, documents everything from

Infographic: millennial shoppers and their ...

Nov 19, 2012No Comments157 Views

Forewillow*, a new Ohio-based ‘re-commerce’ start-up, has just released an infographic about millennial shoppers that’s sprinkled with some interesting facts. It outlines that 28.5% of

Shoppable films: fad or future?

Nov 16, 20121 Comment242 Views

You might remember I posted a comment piece from Marketing Magazine about shoppable videos last week. Well, the extended piece was published on The Huffington

Chloé unveils final letter in digital arch...

Nov 14, 2012No Comments75 Views

Chloé sent its fans a symbolic kiss with the release of the final letter in its alphabet-based digital archive today. Appropriate for the forthcoming holiday

Digital snippets: Hermès, New Look, Holt R...

Nov 13, 2012No Comments96 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Hermès brings 8 Ties digital installation to

Louis Vuitton invites viewers on a journey ...

Nov 12, 20121 Comment499 Views

  Louis Vuitton headed to the Louvre in Paris to film its first ever television ad, L’Invitation au Voyage. Directed by photography duo, Inez Van

ThingLink’s interactive Twitter images co...

Nov 11, 20121 Comment196 Views

Interactive images on Twitter? That sounds like something that would translate well to the fashion industry… In which case, it’s worth knowing about ThingLink. A

Archive Lanvin film reveals founder at work...

Nov 09, 2012No Comments73 Views

  Lanvin has released another video of its founder Jeanne Lanvin, this time at work supervising fittings and making final adjustments on her collection before

Yet to be seduced by shoppable advertising

Nov 08, 20122 Comments148 Views

There’s an interesting debate about shoppable videos in this week’s issue of Marketing Magazine in the UK. In it, I comment on why I’m not

Roger Vivier releases shopper-themed iPad g...

Nov 07, 2012No Comments45 Views

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans. Available for

Digital snippets: Prada, Instagram, ASOS, a...

Nov 06, 2012No Comments136 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Prada debuts iPad app, Il Palazzo [WWD] Instagram

Topshop’s Cooke reminds us why music is f...

Nov 03, 20121 Comment196 Views

  Justin Cooke, CMO at Topshop, took to the stage at Decoded Fashion in London Thursday with one simple message: “You CAN do emotion in

Matthew Williamson celebrates 15th annivers...

Nov 01, 2012No Comments97 Views

  British designer Matthew Williamson launched a short film yesterday to celebrate his 15-years in the industry. “XV” stars Sienna Milller, Poppy Delevingne and Andrea