Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Wonderbra launches augmented reality-enhanced “Decoder” campaign (as above) [DigitalBuzzBlog]
  • Gucci unveils pinnable banner ad [Mashable]
  • Mulberry launches Brilliant Britain online guide [Vogue UK]
  • Hedi Slimane’s Saint Laurent rebranding continues with YSL website overhaul [Grazia]
  • Louis Vuitton takes to Instagram during Paris Fashion Week [WWD]
  • L’Wren Scott went with Instagram in lieu of a fashion show [TheCut]
  • L’Oréal launches beauty and style app for the Xbox [AdAge]
  • Refinery29 and DKNY team up for handbag line [Refinery29]

Rachel is an award-winning business journalist specialising in fashion and technology. Alongside her work setting up and running Fashion & Mash, she regularly contributes to titles including Forbes, The International New York Times, The Daily Telegraph, Wired, The Business of Fashion, Fashionista, Mashable and more. She also acts as a consultant on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. She regularly speaks on such subjects at conferences around the world, including SXSW, CES, Web Summit and the Cannes Lions International Festival of Creativity. Rachel was awarded trade/B2B fashion journalist of the year by Fashion Monitor in 2015. She oversees the global #FashMash events including networking drinks, dinners and workshops. Rachel was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she managed global coverage of the industry from a communications, branding and technology standpoint.

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