Monthly Archives: "October 2012"

Digital snippets: Chanel, Barnaby Roper, Mi...

Oct 31, 2012No Comments57 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Chanel No. 5 surges on viral

Brazilian brand Triton first to make #SPFW ...

Oct 30, 2012No Comments12 Views

Triton became the first Brazilian brand to sell straight from the runway this week; enabling consumers to pre-order its autumn/winter 2013 São Paulo Fashion Week

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments105 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Topshop connects physical and digital world...

Oct 24, 20122 Comments58 Views

Topshop is introducing the idea of tweets as currency this Halloween by inviting shoppers to take to Twitter while in store in exchange for certain

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Digital snippets: Juicy Couture, Gap, Harro...

Oct 23, 20121 Comment38 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Juicy Couture launching short shoppable film for

Matthew Williamson launches on Twitter, ann...

Oct 22, 2012No Comments31 Views

British fashion brand Matthew Williamson launched on Twitter today, marking its first commitment to a new digital strategy headed up by Rosanna Falconer, previously of

Cinemagram’s crowdsourced GIF content cou...

Oct 19, 2012No Comments63 Views

There’s no denying the unfathomable appetite online for GIFs at present, or Graphics Interchange Format images to use their full name. Although the simple animated

Vogue Paris tells #storyof1million Twitter ...

Oct 17, 2012No Comments79 Views

French Vogue has celebrated reaching one million followers on Twitter by launching a microsite dedicated to its digital history. Storyof1million – available in both French

Digital snippets: Bodyform, Chanel, Gap, Un...

Oct 16, 2012No Comments30 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Bodyform responds to viral Facebook rant

Ralph Lauren advertises for charity on Tumb...

Oct 11, 20122 Comments17 Views

Nice use of the Tumblr Radar by Ralph Lauren today. The US designer has teamed up with the blogging platform to post a bold pink GIF

Digital snippets: Wonderbra, Gucci, Mulberr...

Oct 09, 2012No Comments24 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Wonderbra launches augmented reality-enhanced “Decoder” campaign

Diana Vreeland documentary can teach the fa...

Oct 08, 2012No Comments22 Views

In the new Diana Vreeland documentary, The Eye Has to Travel, designer Diane von Furstenberg refers to the memos written by the late editor and

Chanel launches microsite documenting its h...

Oct 07, 2012No Comments50 Views

It might not be the industry’s most exciting story, but it’s great to see Chanel not only announce something digital-related, but do so with an

British GQ launches watch-dedicated iPad ap...

Oct 05, 2012No Comments21 Views

Condé Nast Britain has launched its first standalone iPad app with the annual GQ Watch supplement this month. The “essential guide to the world of watches”

New Nina Ricci campaign film evokes enchant...

Oct 04, 2012No Comments23 Views

In case you haven’t yet seen it, Nina Ricci has just released one of the best films for the autumn/winter 2012/13 campaign season. Directed by

Chloé launches digital archive for 60-year...

Oct 01, 20122 Comments29 Views

Chloé is celebrating its 60th anniversary with an interactive digital archive to accompany its Chloé.Attitudes exhibition at the Palais de Tokyo in Paris. The Alphabet,

H&M releases Lana Del Rey campaign film

Oct 01, 2012No Comments20 Views

In case you haven’t yet seen it, here’s Lana Del Rey’s music video for H&M’s autumn/winter 2012/13 fashion campaign. Directed by Johan Renck, it features