Monthly Archives: "September 2012"

Digital snippets: Burberry, Victoria Beckha...

Sep 28, 2012No Comments311 Views

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One

Social stats from #LFW

Sep 23, 2012No Comments388 Views

This London Fashion Week was the most social yet, with over 225,000 online conversations, according to insights firm Precise. It almost goes without saying the volume

Calvin Klein partners with FashGif for fun ...

Sep 19, 2012No Comments739 Views

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection. The initiative sees still

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments631 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London

Topshop show generates over 200m exposures

Sep 17, 2012No Comments500 Views

The Topshop Unique show held during London Fashion Week yesterday promised to offer consumers a social, customisable and shoppable experience through its live-stream on

Harrods to run Twitter beauty Q&A at Bu...

Sep 16, 2012No Comments212 Views

Harrods is set to host a live Twitter Q&A with make-up artist Wendy Rowe at Monday’s Burberry show during London Fashion Week. Taking place immediately

London Fashion Week: your digital preview

Sep 14, 2012No Comments276 Views

This article first appeared on Mashable… Once again, London Fashion Week is aiming to prove it has just as much muscle in the digital department


DVF’s Google Glass film released

Sep 13, 2012No Comments298 Views

As promised following her show at New York Fashion Week on Sunday, Diane von Furstenberg has released a film recorded using Google Glass, the search

Topshop #LFW show to offer customisable, in...

Sep 12, 20126 Comments1515 Views

Topshop is focusing on personalisation with the online streaming of its Unique show at London Fashion Week on Sunday, launching a variety of innovative initiatives

Levi’s launches first brand magazine on F...

Sep 11, 20121 Comment2181 Views

In a press release for the launch of its autumn/winter 2012/13 ad campaign back in July, Levi’s said it would be revealing the “first-ever shoppable


DVF introduces Google Glass to NYFW catwalk

Sep 10, 20124 Comments1087 Views

Models took to Diane von Furstenberg’s New York Fashion Week catwalk yesterday wearing augmented reality eyewear supplied by Google. Google Glass, as the technology is

Digital snippets: NYFW, FNO, Emporio Armani...

Sep 09, 2012No Comments403 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: How to follow New York Fashion Week

Nina Ricci handbag campaign turns artsy wit...

Sep 08, 20122 Comments1268 Views

Nina Ricci is the latest fashion house to turn to animated GIFs in its advertising, launching a beautifully artistic campaign for its new La Rue

Bloomingdale’s pushes wearable technology...

Sep 07, 20121 Comment382 Views

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s. A research project

Digital fashion shows continuing during #NY...

Sep 07, 2012No Comments303 Views

The move for online-only catwalk shows is continuing this fashion week with See by Chloé, ICB and Pierre Balmain all taking to PR agency KCD’s


Lyst turns to Google Plus for backstage Han...

Sep 06, 2012No Comments393 Views

Social shopping site Lyst is set to host live Google Plus Hangouts backstage during New York Fashion Week this season. The initiative will see pre-show

Digital snippets: Calvin Klein, M&S, Ri...

Sep 05, 2012No Comments342 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Lara Stone dances to Salt N Pepa’s

Dior teases Marion Cotillard web documentar...

Sep 04, 2012No Comments219 Views

  Dior is set to launch a seven-part web documentary starring the face of its Lady Dior handbag line, Marion Cotillard. Announced via the teaser

Asos introduces interactive mobile mag

Sep 04, 2012No Comments381 Views

Asos has launched an interactive weekly magazine designed especially for the iPhone and iPod Touch. Fashion Up, as it’s called, is a free app released relaunches

Sep 03, 2012No Comments289 Views has unveiled a re-imagined website that ties a new navigation structure with a sleeker, more elegant visual approach for its 1.3m unique monthly users.