Monthly Archives: "July 2012"

McQueen’s futuristic vision carries throu...

Jul 30, 2012No Comments283 Views

  When the models at Alexander McQueen came down the catwalk wearing plexiglass visors in a vision of the brand’s “beautiful future” theme, it was

Digital snippets: London 2012 #Olympics spe...

Jul 27, 2012No Comments1018 Views

London 2012 has been dubbed the “social media Olympics”, and rightly so given the overwhelming growth seen all things digital even since Beijing in 2008.

Kenzo teams up with Quentin Jones for stop ...

Jul 26, 2012No Comments931 Views

  Another great stop motion film from London-based illustrator Quentin Jones, this time for Kenzo’s pre-fall 2012 collection. Frenetic but fantastic, the spot is a

Stylist mag launches interactive #Olympics ...

Jul 25, 2012No Comments635 Views

Stylist magazine launched its first augmented reality issue today with an interactive cover featuring Great Britain’s synchronised swimming team. Enabled through a partnership between the

CR Fashion Book teased with animated editor...

Jul 24, 2012No Comments366 Views

Carine Roitfeld has unveiled an animated GIF to promote her new magazine, CR Fashion Book, which is due to launch during New York Fashion Week

Digital snippets: Louis Vuitton, Project Ru...

Jul 23, 2012No Comments306 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton’s Yayoi Kusama app turns

Teaser video: Shu Uemura by Karl Lagerfeld

Jul 17, 2012No Comments232 Views

This is a very cute video teasing the release of the Shu Uemura by Karl Lagerfeld collection (launching November 2012). Called “Mon Shu Girl Birth

Digital snippets: Dior, YSL, Ralph Lauren, ...

Jul 16, 2012No Comments312 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Backstage Dior video shows one million

Come like us on Facebook!

Jul 15, 2012No Comments553 Views

Fashionandmash finally has a Facebook page – do please check it out, like us, and share with everyone you know!

Social media proves the new press release f...

Jul 15, 2012No Comments340 Views

You’re opening a new store in London. What do you do… A) send out a press release, B) announce it via social media, or C)

Lancôme engages fans via Betty Boop Facebo...

Jul 12, 2012No Comments3886 Views

Lancôme has turned to Facebook in France to push its new Hynôse star mascara with a fun application starring cartoon character Betty Boop. The initiative


Shoppable videos from Only Jeans and ASOS a...

Jul 12, 20126 Comments6690 Views

As a follow up to the post on learnings from Cannes Lions yesterday, I wanted to highlight a couple of initiatives from the fashion industry


Fashion industry can still learn from big w...

Jul 11, 20121 Comment309 Views

You may well have already seen that Nike+ FuelBand scooped the biggest awards at this year’s Cannes Lions International Festival of Creativity – a week-long

Digital snippets: Neiman Marcus, YSL Beaut...

Jul 10, 2012No Comments417 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Neiman Marcus app syncs shoppers and

SWAROVSKI - Iconic London

Swarovski to generate content via Facebook ...

Jul 09, 2012No Comments364 Views

Swarovski is inviting consumers to send in suggestions of how London inspires them to help build creative for its Regent Street store windows. Part of

Giorgio Armani crowdsources eyewear shots v...

Jul 06, 20121 Comment4840 Views

Giorgio Armani is calling for consumers to share Instagram pictures of themselves wearing their favourite sunglasses, as part of its spring/summer 2012 Frames of Life

James Bond exhibition kicks off with online...

Jul 05, 2012No Comments327 Views

  The Barbican Centre in London has released a short documentary looking at the tailoring and styling of James Bond in celebration of the 50th

Elle UK offers top tips for successful soci...

Jul 04, 2012No Comments311 Views

The latest issue of UK Elle magazine includes a guide to creating the perfect social media profile. Featuring input from the likes of model Coca

DSquared2 designers star in own campaign fi...

Jul 03, 20121 Comment262 Views

DSquared2 has released a short film called The Substitutes as part of its autumn/winter 2012/13 campaign. Shot by Mert Alas & Marcus Piggott, it stars

Digital snippets: Uniqlo, Abercrombie, Loui...

Jul 02, 2012No Comments332 Views

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look