Video: Louis Vuitton’s All Aboard Games animation

Very cute animated video just released from Louis Vuitton, providing a “fantastic and surrealist voyage” inside a game case:

 

It was created by III Studio and said to be about “the universe of games, how they pass the time, evolve from one move to the next in different systems of transition”.

Look out for everything from chess, dominoes and backgammon to cards, dice and roulette, each featuring iconic Louis Vuitton prints and logos.

[New,Now]

Rachel Arthur is the founder and editor of Fashion & Mash. By day, she’s the global senior editor of digital media and marketing at leading online fashion trade publication and trend forecaster WGSN, where she oversees coverage of the industry from a communications, branding and technology standpoint. She is a regular speaker on conference panels, an advisor on digital strategy to leading retail brands, and host for a monthly Google Hangout series with industry leaders. Her work can also be seen in Forbes, The Telegraph, Mashable, Dazed and The Business of Fashion. She is based between New York and London.

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