Luxury label Calypso St Barth and denimwear line AG Adriano Goldschmied have turned to Pinterest to find the most popular print for a limited edition pair of jeans.
The two brands are inviting consumers to vote for their favourite of three designs (as shown above and below) – each hand-created by Calypso’s creative director, Elisa Miller, in partnership with AG’s Samuel Ku – by repining from a shared board on the virtual scrapbooking site.
The pattern that ends up with the most repins by June 15, will be created into an exclusive pair of AG jeans sold at Calypso stores this autumn.
“We are known for our beautiful color and signature prints which naturally resonate with visually inspired Pinterest users,” says Rachel Deutsch, vice president of marketing and PR for Calypso. “This is a great opportunity to empower our consumers and connect with them in a more meaningful way, by involving them in the design process.”
Ku added: “We are especially excited to embark on a new way of reaching out to our customers through Pinterest. In this age of me-commerce, co-creation and increased personalization, we are excited to be able to communicate and cater to the tastes of social media savvy contemporary women.”