Archive | June, 2012

Digital snippets: Michael Kors, Louis Vuitton, Rebecca Minkoff, Next

18 Jun

It’s set to be a bit of a quiet week on here as I head to the Cannes Lions International Festival of Creativity and become consumed in all things ad-land.

Be sure to check out all the action via Twitter as usual though, and in the meantime, read on for a handful of great stories from around the web surrounding all things fashion and digital over the past week:

  • Michael Kors launches digital series ‘Living the Kors Life’ (episode one above) [FashionGoneRogue]
  • Louis Vuitton pushes Kusama collection via augmented reality app [Luxury Daily]
  • Rebecca Minkoff to bring new lookbook to life with animated GIFs [WWD]
  • E-Commerce is head over heels for Pinterest, and for good reason [All Things D]
  • Retailers feast on free Facebook tools, shun ads [Reuters]
  • Luxe brands register for domain names [WWD]

David Gandy to join Twitter Q&A line-up during menswear collections

14 Jun

Model David Gandy has just been announced as a key industry insider partaking in the British Fashion Council’s live Twitter Q&A this weekend.

A follow up to yesterday’s post about the digital innovations shaping London Collections: Men, he joins fellow members of the BFC’s Fashion 2012 Menswear Committee, designer Richard James and Esquire editor Alex Bilmes.

The public is being encouraged to send in questions ahead of time using #ASKLCM, touching on subjects as varied as fashion, life and love, as well as even beer, football and curry! Each session will last 30 minutes.

Here’s the full schedule:

Friday June 15, 11am
Richard James, designer

Saturday June 16, 11am
Alex Bilmes, editor, Esquire

Sunday June 17, 12pm
David Gandy, model

London menswear shows to benefit from multiple digital initiatives

13 Jun


London’s first dedicated menswear fashion week is focusing on engaging with consumers via digital, thanks to multiple innovations backed by the British Fashion Council.

London Collections: Men, which kickstarts Friday and runs through Sunday, will incorporate everything from live-streaming to pinning, as well as a film programme and augmented reality-enabled windows.

Here are some of the highlights:

Pinterest
Leading industry figures such as Jeremy Langmead, editor-in-chief of e-commerce site, Mr Porter, will share their moments from the week’s events by pinning onto the British Fashion Council’s newly launched Pinterest page. The public is also invited to participate by using the hashtag #ManAboutTown. The request is for menswear street style photos, whether taken at the event or anywhere else around the world. The resulting images will be collated on a dedicated pinboard and in a Facebook album in a bid to “provide a crowd-sourced visual collection of the best of British men’s style”.

Twitter
On Twitter, @BFC is not only pushing conversation around the #londoncollections hashtag, but hosting a series of Q&A sessions with members of its Fashion 2012 Menswear Committee, including Alex Bilmes, editor of UK Esquire magazine, and designer Richard James. The live interviews can be followed via #AskLCM.

Interactive image gallery
In celebration of The Prince of Wales officially launching the event at St James’s Palace tomorrow, the BFC has published an online image gallery dedicated to his style. Within it, users can explore outfits ranging from highland tartans to Savile Row suits, discovering the origin of each and learning more about the brand that made it. His preferred London labels are also plotted on a map alongside a picture of the related garments.

Aurasma
Following in the footsteps of Net-a-Porter’s Fashion’s Night Out and Karl initiatives, Mr Porter has teamed up with augmented reality technology company Aurasma, to bring the windows of The Hospital Club (the main hub for the event) to life. By scanning the life-sized catwalk illustrations with the Mr Porter Style Help app, users will be able to see the latest show footage.

Film and live-streaming
There is also a screening room within The Hospital Club that will run the BFC’s Fashion/On Film programme, sponsored by high street retailer River Island. Included will be an evening hosted by Test Presents with DJ and fashion luminary Jeffrey Hinton, who will show excerpts from his 80s film archive; as well as panel member Kathryn Ferguson discussing fashion film with female menswear designers, Carri Munden (Cassette Playa), Katie Eary and Martine Rose. Every show held at The Hospital Club as well as those at the Topman Venue will also be live streamed, both online and on mobile.

Teaser videos: Maison Martin Margiela for H&M

12 Jun

By now, you will have all heard H&M has confirmed the rumours Maison Martin Margiela is the next designer set to collaborate with the store. It’s perhaps an unlikely pairing, as reported by Fashionista, but one H&M’s creative advisor, Margareta van den Bosch, expects to be a “great and memorable fashion moment”.

The collection doesn’t launch until November 15, but in the meantime, there were also a couple of very cute teaser videos revealed today, one for womenswear and one for menswear showing sketches of a darted sweater, and a car coat respectively. Check them out below:

 

Digital snippets: Burberry, Badgley Mischka, Rebecca Minkoff, Mr Porter

12 Jun

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Burberry’s Angela Ahrendts: high tech’s fashion model [Fortune]
  • Badgley Mischka teams up with Bergdorfs to preview resort collection on Pinterest [NY Times]
  • Rebecca Minkoff credits Instagram with 100% spring shoe sale growth (as pictured) [Luxury Daily]
  • Mr Porter and TV show ‘Suits’ team up for digital fashion experience [Mashable]
  • Moda Operandi raises $36m, expands from pre-commerce to e-commerce [BoF]
  • How shopping and fashion apps are taking over Facebook [Venture Beat]
  • To pay or not to pay: a closer look at the business of blogging [WWD]

Burberry sends out personalised GIFs in #thanksamillion campaign

11 Jun

Burberry is celebrating reaching 1m followers on Twitter with a hashtag campaign thanking individual fans.

The first 3,000 people who retweet or mention @Burberry and #thanksamillion today, are being sent a personalised GIF featuring their Twitter username alongside rain streaming down the window outside (as seen with mine above).

A quick look at some of the feedback on Twitter so far sees comments including:

“I feel very honoured”

“This is too cool. Is it weird if I frame it?”

“Great idea and very well executed”

“THIS is why Burberry is doing so well”

Another success story for the in-house digital team then.

The move follows the brand’s use of animated GIFs during its #tweetwalk at London Fashion Week in February.

Video: Louis Vuitton’s All Aboard Games animation

7 Jun

Very cute animated video just released from Louis Vuitton, providing a “fantastic and surrealist voyage” inside a game case:

 

It was created by III Studio and said to be about “the universe of games, how they pass the time, evolve from one move to the next in different systems of transition”.

Look out for everything from chess, dominoes and backgammon to cards, dice and roulette, each featuring iconic Louis Vuitton prints and logos.

[New,Now]

Calypso and AG invite Pinterest users to determine new denim print

6 Jun

Luxury label Calypso St Barth and denimwear line AG Adriano Goldschmied have turned to Pinterest to find the most popular print for a limited edition pair of jeans.

The two brands are inviting consumers to vote for their favourite of three designs (as shown above and below) – each hand-created by Calypso’s creative director, Elisa Miller, in partnership with AG’s Samuel Ku – by repining from a shared board on the virtual scrapbooking site.

The pattern that ends up with the most repins by June 15, will be created into an exclusive pair of AG jeans sold at Calypso stores this autumn.

“We are known for our beautiful color and signature prints which naturally resonate with visually inspired Pinterest users,” says Rachel Deutsch, vice president of marketing and PR for Calypso. “This is a great opportunity to empower our consumers and connect with them in a more meaningful way, by involving them in the design process.”

Ku added: “We are especially excited to embark on a new way of reaching out to our customers through Pinterest.  In this age of me-commerce, co-creation and increased personalization, we are excited to be able to communicate and cater to the tastes of social media savvy contemporary women.”

Digital snippets: Alexander Wang, Nike+, Nordstrom, Elle UK, Woolmark

5 Jun

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Alexander Wang releases autumn/winter 2012 Confessional Series video featuring Shalom Harlow (as above) [Alexander Wang]
  • Nike+ Kinect Training launch will mean virtual personal trainers in your living room [Mashable]
  • Nordstrom teams up with GQ for e-commerce push [WWD]
  • Watch Elle UK’s behind the cover video of David Beckham [Elle UK]
  • Woolmark Co sets social media campaign [WWD]
  • This start-up pulls in top pins on Pinterest and crossreferences against 250+ e-commerce sites [Business Insider]
  • Some 15% of luxury goods sales are directly generated by digital media [FT]
  • Square doubles its retail presence, now in 20,000 outlets [TechCrunch]
  • Can social breathe life back into the high street [Guardian]

Diesel eyewear video features model dogs

4 Jun

Dogs in sunglasses, a new take on the fashion ad… why not? Diesel certainly seem to think so, releasing a particularly cinematic online video featuring its spring/summer 2012 eyewear on models of the canine variety.

Check it out below:

 

[The Inspiration Room]

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