Swarovski invites users to interact with augmented reality Facebook app

17 May

 

Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line.

The Be Amazing campaign invites fans to record a 15-second dance video of themselves in the virtual eyewear and then add music and a sparkle filter to their finished product.

The app enables sharing via YouTube, Facebook, Twitter or Pinterest. Creators of the top 15 in terms of likes or views, will then win a pair of the sunglasses.

Unfortunately, the above spot explaining the process highlights (quite amusingly) all the technical issues with such an app: eyes have to face the camera at all times, nothing can obstruct the view and users can’t step too far away – all slightly challenging when inviting people to dance.

The shared videos will also appear on an interactive map created by Swarovski – not dissimilar to Tiffany & Co’s Love is Everywhere initiative – detailing where each of the uploads have come from around the world. As below:

Swarovski’s ‘The Amazing Map’

 

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2 Responses to “Swarovski invites users to interact with augmented reality Facebook app”

Trackbacks/Pingbacks

  1. Swarovski to generate content via Facebook and Twitter for store windows « fashion and mash - July 9, 2012

    [...] previously launched a campaign inviting fans to interact with an augmented reality Facebook app. Share this:MoreLike this:LikeBe the first to like [...]

  2. Fashion industry can still learn from big winners at Cannes Lions « fashion and mash - July 11, 2012

    [...] Since then, there’s been a lot of innovation from brands and retailers, especially when it comes to technology; quirky Pinterest campaigns, multiple app launches and much play with augmented reality. [...]

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