Digital snippets: Alexander McQueen, Vogue, M&S, Nike, Guess, Bloomingdale’s

Some more great stories from around the web surrounding all things fashion and digital over the past week:


  •, SHOWstudio win Webby Awards [WWD]
  • M&S raids its archives to create interactive lingerie timeline [Pressitt]
  • Nike projection mapping sees building twist [Digital Buzz]
  • Guess Inc’s social strategy [WWD]
  • Bloomingdale’s exec: RFID boosts inventory accuracy, sales [Luxury Daily]
  • Japanese virtual stores designed to give realistic in-store experience [PSFK]
  • Decoded Fashion conference highlights fashion and tech’s tricky relationship [BetaBeat]
  • Infographic: could Pinterest be the silver bullet for retailers on social media [Mashable]

Rachel Arthur is an award-winning business journalist specialising in fashion and technology. Alongside her work as the founder and editor of Fashion & Mash, she regularly contributes to titles including Forbes, Wired, The Daily Telegraph, The Business of Fashion, Fashionista, Mashable, Dazed and more. She is a regular speaker at conferences around the world, as well as an advisor on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. She was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she managed global coverage of the industry from a communications, branding and technology standpoint.