Digital snippets: Alexander McQueen, Vogue, M&S, Nike, Guess, Bloomingdale’s

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Vogue.com, SHOWstudio win Webby Awards [WWD]
  • M&S raids its archives to create interactive lingerie timeline [Pressitt]
  • Nike projection mapping sees building twist [Digital Buzz]
  • Guess Inc’s social strategy [WWD]
  • Bloomingdale’s exec: RFID boosts inventory accuracy, sales [Luxury Daily]
  • Japanese virtual stores designed to give realistic in-store experience [PSFK]
  • Decoded Fashion conference highlights fashion and tech’s tricky relationship [BetaBeat]
  • Infographic: could Pinterest be the silver bullet for retailers on social media [Mashable]

Rachel Arthur is the founder and editor of Fashion & Mash. By day, she’s the global senior editor of digital media and marketing at leading online fashion trade publication and trend forecaster WGSN, where she oversees coverage of the industry from a communications, branding and technology standpoint. She is a regular speaker on conference panels, an advisor on digital strategy to leading retail brands, and host for a monthly Google Hangout series with industry leaders. Her work can also be seen in Forbes, The Telegraph, Mashable, Dazed and The Business of Fashion. She is based between New York and London.

LEAVE A COMMENT