C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection

This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special collection in order to push the most popular pieces.

The “Fashion Likes” campaign is then integrated into the retailer’s flagship store in the Iguatemi mall in São Paulo, with hangers that show a real-time counter. The gist of the description on the C&A Facebook page is that by ‘liking’ an item, consumers are helping those who are in doubt over what to buy.

Take a look at the video below:

 

You might also be interested in this piece: Brazil’s new luxury focus

Rachel is an award-winning business journalist specialising in fashion and technology. Alongside her work setting up and running Fashion & Mash, she regularly contributes to titles including Forbes, The International New York Times, The Daily Telegraph, Wired, The Business of Fashion, Fashionista, Mashable and more. She also acts as a consultant on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. She regularly speaks on such subjects at conferences around the world, including SXSW, CES, Web Summit and the Cannes Lions International Festival of Creativity. Rachel was awarded trade/B2B fashion journalist of the year by Fashion Monitor in 2015. She oversees the global #FashMash events including networking drinks, dinners and workshops. Rachel was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she managed global coverage of the industry from a communications, branding and technology standpoint.

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