C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection

22 Apr

This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special collection in order to push the most popular pieces.

The “Fashion Likes” campaign is then integrated into the retailer’s flagship store in the Iguatemi mall in São Paulo, with hangers that show a real-time counter. The gist of the description on the C&A Facebook page is that by ‘liking’ an item, consumers are helping those who are in doubt over what to buy.

Take a look at the video below:

 

You might also be interested in this piece: Brazil’s new luxury focus

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25 Responses to “C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection”

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  1. Facebook, google plus, ipo, mobile, news, pinterest, social media, top 10, tumblr, twitter, we are social | we are social australia - May 1, 2012

    [...] Brazil puts Facebook likes on store hangers Before Mother’s Day, C&A Brazil put Facebook like counters on the hangers in their flagship store – and uploaded their collection to their Facebook Page. Then, whenever anyone liked one of the [...]

  2. We Are Social Mashup #29 / We Are Social Brasil - May 1, 2012

    [...] do Facebook em cabides de loja Em uma ação para o Dia das Mães, a C&A Brasil colocou contadores de likes do Facebook nos cabides da sua loja no Shopping Iguatemi de São Paulo. Eles criaram o app “Fashion Like” que contabiliza os [...]

  3. We Are Social Asia Midweek Mashup #26 | We Are Social Singapore - May 2, 2012

    [...] Brazil puts Facebook Likes on store hangers Before Mother’s Day, C&A Brazil put Facebook “Like” counters on the hangers in their flagship store – and uploaded their collection to their Facebook Page. Then, whenever anyone [...]

  4. C&A Fashion Like: Grandiose Facebook-Kampagne zeigt "Likes" von Kleidungsstücken in Echtzeit an - May 3, 2012

    [...] via [...]

  5. ハンガーに「いいね!」を表示。ブラジルで「Fashion Like」キャンペーン – ビジュアルシンキング - May 5, 2012

    [...] Brazilian fashion retailer displays Facebook ‘likes’ for items in its real-world stores | Springwise C&A Brazil puts Facebook likes on store hangers to push Mother’s Day collection « fa… [...]

  6. Need Facebook help choosing a new dress? | Lil' Miss. Geek Chic - May 8, 2012

    [...] implemented this into their store as part of a Mothers Day promotion – details below from Fashion and Mash: “C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to [...]

  7. Fashion brand brings real-time Facebook Likes to the physical world | Fashion Designers Today - May 8, 2012

    [...] Via FashionAndMash [...]

  8. Fashion brand brings real-time Facebook Likes to the physical world | Fashion|News|Gossip|DecadesFashion| - May 8, 2012

    [...] Via FashionAndMash [...]

  9. C&A Muttertags Aktion - Facebook Marketing, Facebook Fanpage, Facebook Applikationen - May 8, 2012

    [...] http://fashionandmash.wordpress.com/2012/04/22/ca-brazil-puts-facebook-likes-on-store-hangers-to-pushttp://creativity-online.com/work/ca-brazil-fashion-like/27483 [...]

  10. C&A Brasil muestra los “like” que tiene la colección en tiempo real « Fascination for Shop Windows - May 12, 2012

    [...] Fashion and Mash) Valora esto: Share this:MásDiggImprimirCorreo electrónicoMe gusta:Me gustaSé el primero en [...]

  11. How to Ask Better Questions | Below The Radar News - May 16, 2012

    [...] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on [...]

  12. How to Ask Better Questions | Mojoify - May 16, 2012

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  14. How to Ask Better Questions | Americas Credit Blog - May 17, 2012

    [...] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on [...]

  15. How to Ask Better Questions | Sulvo - May 17, 2012

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  16. How to Ask Better Questions | Zoombug - May 19, 2012

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  17. How to Ask Better Questions | Bubbleworks - May 19, 2012

    [...] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on [...]

  18. C&A Brazil puts Facebook likes on store hangers « Magaz!nes Blog - May 21, 2012

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  20. YOLO (you only live once) – How To Perfectly Outline Your Business Idea - YOLO (you only live once) - May 21, 2012

    [...] C&A Brazil, a South American clothing store that recently launched an interesting marketing campaign. Customers can go to a special collection online and press a Facebook “like” button on [...]

  21. Trendy Hangers At C&A Stores Display Facebook 'Likes' - June 1, 2012

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  22. Dave Burke - Everyman on Future Social, The People Widget, Mobile Preparedness, Likeable Hangars, 145 Inches - September 11, 2012

    [...] Hangars. These hangers in Brazil have Facebook “Likes” on them. The “Fashion Likes” campaign is integrated into the retailer’s flagship store in the [...]

  23. Day 108: Fashion hanger for your likes « likeables - September 21, 2012

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  24. 2012: a designer meets digital year in review « fashion and mash - December 20, 2012

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  25. C&A Brazil puts Facebook likes on store hangers to push Mother's Day collection | To Web OR not to Web that is the question ! | Scoop.it - March 20, 2013

    [...] This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother's Day, inviting shoppers to like their favourite items from a special collection in …  [...]

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