Monthly Archives: "April 2012"

Digital snippets: Prada, Nowness, Oliver Pe...

Apr 30, 2012No Comments300 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Prada microsite features digital drawings for new

Burberry World Live launches with immersive...

Apr 27, 2012No Comments1425 Views

Burberry kick-started the first in a series of global events last night with a multisensory experience in Taiwan that combined the brand’s pillars of British

Met Gala to live-stream red carpet arrivals

Apr 26, 2012No Comments237 Views

The Metropolitan Museum is planning to live-stream from the red carpet for the first time at this year‘s Costume Institute Gala. Coverage of celebrity arrivals

DKNY PR Girl: fashion brands need to get ou...

Apr 25, 2012No Comments259 Views

Great quote from Aliza Licht, otherwise known as DKNY PR Girl, from a recent interview I did with her (and as featured on her Tumblr).

Digital snippets: Oscar de la Renta, Victor...

Apr 23, 2012No Comments329 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Oscar de la Renta live pins bridal

C&A Facebook likes

C&A Brazil puts Facebook likes on store...

Apr 22, 201227 Comments5032 Views

This was just sent to me by a friend in São Paulo… C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers launches English site

Apr 18, 2012No Comments425 Views

Vogue Paris has introduced an English-language option on its recently relaunched website, featuring a daily selection of exclusive content for its international audience. The move

Harrods launches Pinterest contest for Quee...

Apr 16, 20124 Comments829 Views

Harrods has launched a competition on Pinterest that will result in one consumer’s mood board forming the basis of its store window in celebration of

Digital snippets: in-store tech, Nike #make...

Apr 15, 2012No Comments306 Views

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The

Fashion forms key focus in new film shorts ...

Apr 14, 2012No Comments250 Views

Both Fiat and Citroen turned to the fashion industry for inspiration with new video campaigns this week.   A celebration of the ongoing collaboration between

Broken JPEGs cleverly feature in new Harvey...

Apr 12, 2012No Comments759 Views

I love this campaign from Y&R Dubai for Harvey Nichols in the United Arab Emirates. Called “Be Seen”, it plays on missing or broken images

Elle UK live tweets Beckham cover shoot

Apr 11, 2012No Comments259 Views

UK Elle magazine provided its Twitter and Facebook fans with exclusive behind-the-scenes access to its July 2012 cover shoot with David Beckham in Los Angeles

FC Labs urges brands to vet social media pl...

Apr 10, 2012No Comments222 Views

How do brands determine which of the multiple social media platforms available today are actually relevant to them, was one of the key questions posed

Digital snippets: Dior, Instagram, Pinteres...

Apr 09, 20123 Comments420 Views

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn

Start-up Material Wrld partners with New Yo...

Apr 08, 2012No Comments217 Views

Material Wrld, a peer-to-peer marketplace due in beta this spring, launched an online pop-up shop to drive awareness of its new concept last week. The

AnOther mag celebrates site redesign with S...

Apr 04, 2012No Comments208 Views

  AnOther magazine is celebrating the launch of its new site design with an animated short by Polly Dedman. Referred to as the brand’s “Spring

Digital snippets: Burberry, Nike, ShoeDazzl...

Apr 02, 20121 Comment281 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Burberry releases sneak preview of its