Monthly Archives: "March 2012"

New Roger Vivier line inspires digital puzz...

Mar 29, 2012No Comments45 Views

Roger Vivier has created an online puzzle as part of the launch surrounding its new Prismick accessories line. Based on the late designer’s love for

Chanel’s Little Black Jacket exhibit laun...

Mar 27, 2012No Comments80 Views

Chanel has unveiled a digital rendition of its new Little Black Jacket photography exhibition, showcasing 113 pictures of celebrities and personalities taken by Karl Lagerfeld.

Highlights from Ted Baker’s digital drawi...

Mar 26, 20121 Comment157 Views

Ted Baker’s saw a 75% increase in reach on Facebook, and a 1000% rise in Twitter mentions off the back of its “Ted’s Drawing Room”

Digital snippets: Faberge, DKNY, Ferragamo,...

Mar 24, 2012No Comments74 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Faberge to launch e-commerce site [Forbes] DKNY

Infographic: UK retail’s earned media...

Mar 22, 2012No Comments48 Views

Harvey Nichols proved one of the highest mentioned retailers in the UK during London Fashion Week thanks to its exclusive launch of the Victoria by

McQueen unveils website redesign, incorpora...

Mar 19, 2012No Comments54 Views

Alexander McQueen has relaunched its website to incorporate contemporary label, McQ, in its own branded area, and offer the largest breadth of shoppable McQueen product

Digital snippets: Selfridges, Karl Lagerfel...

Mar 18, 2012No Comments63 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Selfridges launches The Film Project with

BOF: Looking back at #SXSW Interactive

Mar 17, 2012No Comments26 Views

Covering the rise of the connected fan, through to the uneven impact of curation, not to mention the success of Nike and Amex in Austin,

#SXSW Interactive: Fashion’s greatest cha...

Mar 16, 2012No Comments48 Views

“If I were the CEO of a major fashion brand today, my focus would be on trying to compress the production cycle so it realigned

#SXSW Interactive: a new must on the fashio...

Mar 15, 20121 Comment50 Views

I have just returned from the most incredible week at SXSW Interactive, where speakers varied from Al Gore and Sean Parker, to Ray Kurweil, Biz

Digital snippets: Jean Paul Gaultier, Barne...

Mar 09, 2012No Comments41 Views

I’ve just arrived at SXSW in Austin, Texas, for a few days, where I’m very excited to see there looks set to be more fashion-related

Guess takes to Pinterest to push new denim ...

Mar 08, 2012No Comments49 Views

Guess is celebrating the launch of its new season denim collection with a contest on Pinterest called ‘Color Me Inspired”. From March 8 – March

Ted Baker to launch digital portrait servic...

Mar 07, 20121 Comment131 Views

  Ted Baker is continuing to focus on bringing digital initiatives into the retail space with a new campaign that will see 11 top illustrators

Triumph latest brand to experiment with aug...

Mar 05, 2012No Comments102 Views

Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.

Gucci video offers exclusive insight to AW1...

Mar 01, 20121 Comment31 Views

This is a great idea for a video short: the new Gucci collection as seen through the eyes of creative director Frida Giannini. In other