Monthly Archives: "February 2012"

Sorry Dior, your new online magazine misses...

Feb 29, 20122 Comments29 Views

Dior has unveiled a new online magazine in a continuation of its quest for greater digital presence, but unfortunately the result just isn’t fit for

More SS12 videos: Giorgio Armani, Nina Ricc...

Feb 29, 2012No Comments24 Views

A handful of brands in Milan and Paris have been using their fashion week shows as an opportunity to release campaign videos for their current

Twitter hashtag accompanies new Vogue Itali...

Feb 28, 2012No Comments26 Views

It’s great to see the new cover of Vogue Italia not only featuring black supermodel Joan Smalls, but a tech reference with the now universal

Digital snippets: NYFW, F-commerce, Christi...

Feb 27, 2012No Comments44 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Jason Wu, Diane von Furstenberg, Marc Jacobs

Mugler reveals digital plans, live consumer...

Feb 24, 20121 Comment18 Views

Mugler, under the creative direction of Nicola Formichetti, has released a full timetable documenting its digital activity around next week’s Paris Fashion Week show. Formulated

See by Chloé next in line for digital fash...

Feb 22, 20122 Comments80 Views

It’s great to see the Digital Fashion Shows initiative from PR company KCD is continuing. Hot on the heels of ICB by Prabal Gurung during

Digital snippets: Givenchy, Miu Miu, Chanel...

Feb 22, 20121 Comment21 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Liv Tyler cover INXS song for

Fashion week: designers divided over digita...

Feb 20, 20121 Comment80 Views

Although the fashion industry has been quick to use digital media to become more accessible to consumers, certain designers are using the same tools to

Burberry to debut catwalk collection via an...

Feb 20, 20121 Comment79 Views

Click here for the lowdown on all things digital planned for the Burberry show at London Fashion Week today: Mashable

Only Burberry would launch a trailer for it...

Feb 17, 201213 Comments24 Views

  Watch it live on Monday at 4pm GMT – www.Burberry.com

Topshop releases Nick Knight film starring ...

Feb 17, 2012No Comments21 Views

  Nick Knight has produced a film for Topshop in celebration of its 10 years of designer collaborations and 10th anniversary as sponsor of the

Beyond Burberry: how London Fashion Week is...

Feb 17, 2012No Comments17 Views

Burberry might be the hot ticket when it comes to pioneering digital initiatives during London Fashion Week, but that doesn’t mean a wealth of other

Glamour mag offers virtual shopping wall fo...

Feb 16, 2012No Comments57 Views

US Glamour magazine has set up a virtual beauty shopping wall in New York that lets users scan 2-D barcodes on their phones and have

Harrods invites Facebook fans to decide Bur...

Feb 15, 2012No Comments84 Views

Luxury department store Harrods has decided to listen to the voice of its consumer for the autumn/winter 2012/13 season, by handing the buying decision of

Alexander Wang showcases SS12 campaign vide...

Feb 15, 2012No Comments55 Views

Alexander Wang’s spring/summer 2012 campaign video is being shown as an installation under the High Line in the Chelsea Gallery District in New York. Starring

Oscar de la Renta crowdsources creative ide...

Feb 14, 20121 Comment51 Views

Oscar de la Renta is inviting consumers to become a part of his creative process by launching a virtual pinboard open for anyone to post

Digital snippets: Dior, Made Fashion Week, ...

Feb 14, 20122 Comments41 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Dior gains most post likes on Facebook

Diane von Furstenberg gives fans backstage ...

Feb 11, 2012No Comments12 Views

Diane von Furstenberg is posting a series of short behind-the-scenes videos on its Facebook page in the run up to tomorrow’s New York Fashion Week

Video: David Beckham ad hand-painted on meg...

Feb 10, 2012No Comments54 Views

Love this – H&M has released a time-lapse video showing a 220ft hand-painted mural of David Beckham in his new Bodywear collection, going up on

Clarks partners with Aurasma for augmented ...

Feb 09, 2012No Comments107 Views

British footwear retailer Clarks is experimenting with augmented reality for the first time in a bid to close the gap for consumers between its print

Norma Kamali gives Fashion 2.0 Awards keyno...

Feb 08, 20121 Comment30 Views

Fashion designer Norma Kamali gave the keynote address at Style Coalition’s third annual Fashion 2.0 Awards in New York this evening, focusing on how technology

And the Fashion 2.0 Awards winners are̷...

Feb 08, 20121 Comment24 Views

Best Twitter – @DKNY Best Facebook – Bergdorf Goodman Best Blog by a Fashion Brand – DKNY PR Girl Best Website – Marc Jacobs Best

Mashable: how to follow #nyfw online

Feb 08, 2012No Comments11 Views

With New York Fashion Week less than 24-hours away, be sure to head over to Mashable for this guide on how to keep up with

Emmanuelle Alt fronts brilliant spoof video...

Feb 07, 2012No Comments14 Views

To celebrate the relaunch of its website, French Vogue has posted a great video featuring editor Emmanuelle Alt playing the role of George Michael in

Lanvin turns to stop motion to animate deca...

Feb 07, 2012No Comments26 Views

Despite a lot to live up to following the success of its Pitbull-backed dancing short last season, Lanvin has managed to outdo itself in the

The Super Bowl’s stylish digital spin...

Feb 06, 20121 Comment65 Views

No surprise to hear that last night’s Super Bowl XLVI hit an all-time record on Twitter in the sports event category. The ‘Social Super Bowl’,

Digital snippets: Grazia, Barbour, Dolce &a...

Feb 06, 2012No Comments30 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   UK Grazia magazine teases its Fashion

Two more beautiful campaign films: Vanessa ...

Feb 05, 2012No Comments22 Views

Following on from the Prada, Victoria, Victoria Beckham and T by Alexander Wang post below, here’s a quick look at two further SS12 campaign releases this

Campaign films from Prada, Victoria, Victor...

Feb 02, 20121 Comment65 Views

There have been some great spring/summer 2012 video releases this week. First up is Prada’s Steven Meisel campaign featuring Natasha Poly, Ymre Stiekema and Katryn

Feb 02, 2012No Comments8 Views