Archive | December, 2011

Christmas 2011: the best fashion videos

24 Dec

From Bergdorf’s pups, to Harvey Nichols’ walk of shame, here are my top ads from across the fashion space for the festive season…

Bergdorf Goodman’s Unleashed – a tale of true doggy heaven, and perhaps the cutest take on Christmas ever:

Kate Spade’s Give Colorfully – a fun spot based on gift wrapping all shapes and size:

Tommy Hilfiger’s House Par-tay – festive fun at home with The Hilfigers, which despite being on repeat play in the back of every New York taxi cab for the past month, is still enjoyable to watch:

Harvey Nichols’ Turn a Walk of Shame into a Stride of Pride – an amusing twist on Britain’s booze culture:

Tiffany & Co’s Some Holidays Are Unforgettable – a celebration of true love featuring Nat King Cole’s The Very Thought of You:

And finally, I couldn’t help but add in Apple’s festive spot for the iPhone 4S, featuring Santa and his new pal Siri:

Be sure to also check out the ones from John Lewis, Loewe, Harrods and Macy’s.

Merry Christmas all!

Digital snippets: Christmas 2011 special

23 Dec

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been doing:

  • Ralph Lauren transforms online catalog into holiday greeting cards (as pictured) [Mashable]
  • Coach launches New York-themed gift tags campaign featuring eight animated videos, e-cards and Facebook application [WWD]
  • Marc Jacobs invites fans to upload their family holiday snaps with ‘MarcFam’ campaign [StyleCaster]
  • Calvin Klein partners with Shazam for interactive in-store displays and unique holiday song [L2 Blog]
  • Burberry sends festive cheer with interactive music videos [Burberry]
  • Tiffany & Co unveils digital storybook, ‘The Winter Carousel’, to tie in with store windows [Luxury Daily]
  • Macy’s extends annual Believe campaign with augmented reality app [Macy's]
  • John Lewis launches window display featuring its ‘Top 30 favorite things for Christmas’, allowing shoppers to buy directly via QR codes [PSFK]
  • JC Penney invites consumers to personalise their gifts with ‘Santa Tags’; QR codes that host voice recordings [JC Penney]
  • Alexander Wang compiles 12 days of Christmas gift guide [Global Grind]
  • Uniqlo UK offers shoppers the chance to win their Christmas wishlist [Uniqlo]
  • Esprit partners with Yvan Rodic of FaceHunter as part of Make Your Wish holiday campaign [PR Newswire]
  • Gap gives shoppers head start on holiday shopping with Shop Yourself Social initiative [RIS News]

Related posts:

Video: Merry Lanvin Christmas!

Love magazine unveils ‘saucy’ online advent calendar

Barney’s Gaga Workshop incorporates interactive Twitter windows

Making of: John Lewis 2011 Christmas ad

Video: Merry Lanvin Christmas!

15 Dec

A very cute film to celebrate the unveiling of the Lanvin & Claridge’s Christmas tree:

Marion Cotillard in fifth Dior film short: ‘L.A.dy Dior’

13 Dec

The fifth installment in the Lady Dior short film series starring French actress Marion Cotillard has been released, this time shot in Los Angeles by director John Cameron Mitchell.

A comedy going by the name of “L.A.dy Dior”, it takes its inspiration from a 1973 Richard Avedon clip starring supermodel and actress Lauren Hutton. It focuses on a star being overwhelmed by a photoshoot:

As Mitchell says in the accompanying making-of video: “It’s something new for Dior”. See the rest of the behind-the-scenes interview with Cotillard and Mitchell, here:

[Pursuitist]

Digital snippets: H&M, Christian Louboutin, Klout, Wonderbra, Angry Birds

11 Dec

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • H&M’s controversial computer-generated lingerie models (as pictured) [The Cut]
  • Christian Louboutin to launch European transactional website in early 2012 [Vogue.co.uk]
  • Opinion piece: should Klout really have clout? [DKNY PR Girl]
  • Twitter launches brand pages [AdAge]
  • Online holiday spending fueled by mobile and tablets transactions [WWD]
  • Wonderbra’s new social media campaign encourage women to “take the plunge” [NewMediaAge]
  • Wife of Rovio boss Peter Vesterbacka, wears Angry Birds dress to Finnish Palace [Telegraph]
  • UK Marie Claire to launch first iPad app [The Drum]

Vogue launches 120-year digital archive

8 Dec

It’s been kept under cloak and dagger for months on end, but finally the Vogue Archive is live.

And what a feat…

Every page of every issue since 1892 has been digitised; that’s over 400,000 full-colour images of covers, ads, features, fashion portfolios, illustrations and more, in their original context. As they say, “the essential resource for fashion, design and marketing professionals”.

Powered globally by online trend analysis and research service WGSN, it offers an unparalleled record of fashion, social and cultural history. As such, it provides a rich resource for everyone from designers to students.

Steve Markov, president of WGSN Americas, says: “As the world’s leading trend forecaster and supplier of digital inspiration tools for the fashion and design industries, WGSN is ideally suited to maximize the commercial potential of the Vogue Archive. Both WGSN and the Vogue Archive are must-haves for any creative, design, or fashion business. The integration of two such powerful resources is an industry first.”

The archive is enhanced by the fact it also allows users to search and refine results; sorting by articles, images, covers, or advertisements; as well as decade, issue, brand, designer, photographer or model. That’s hours on end of my day gone then…

Watch the video demo, here.

Lagerfeld previews new ‘Karl’ collection at #leweb

7 Dec

Here’s a quick preview video of Karl Lagerfeld’s new accessible womenswear line, Karl, which will launch exclusively online with Net-a-Porter on January 25.

The video was shown at LeWeb today, where Lagerfeld was on stage demonstrating how he uses the iPad and technology to enhance his work.

 

You can sign up for more info on the Karl collection, here.

Watch the video of Lagerfeld sketching his own self-portrait on his iPad here, and below see the one he did of Steve Jobs:

New style and tech mag Matter launches

6 Dec

Think about it too hard, and it’s somewhat ironic watching the traditional printing process of a magazine dedicated to looking at art and style through the lens of modern technology.

But that’s perhaps the point. An accompaniment to the launch of a new biannual title for men called Matter, the below video is beautifully done, and as such, equally representative of the quality of the publication that’s just hit the shelves.

 

Created by the team behind arts and culture title Kilimanjaro, Matter focuses on the ways in which new and developing technology affects culture, lifestyle, fashion, and the arts in our ever-changing and increasingly sophisticated world.

“In doing so, it brings together the creative and the rational in a way which is rarely seen in the realms of printed matter,” reads the write-up.

The first issue features the incredible Aaron Koblin, Google’s creative director of data arts; a special collaboration with fashion designer Rick Owens called an Anthology of Colour; and a discussion with art critic Matthew Collings about art on the internet.

There’s also editor Jennifer Higgie talking about 20 years of Frieze magazine; Tate Exhibitions curator Tanya Barson on the Lyon Biennale; and conceptual artist Lawrence Weiner, shot by NY underground photographer Ari Marcopolous.

As shown below, it’s covered by iconic trip-hop artist Tricky, who inside talks about music, imperfection, and reinvention; and also includes fashion from brands such as Yves Saint Laurent, Tom Ford, Yohji Yamamoto and Jil Sander.

It retails at £8.00, and is available at select international bookstores.

Matter magazine, issue one

Virtual Valentino museum opens, sets the bar for digital designer archives

5 Dec

Valentino Garavani and Giancarlo Giammetti

The Valentino Garavani Virtual Museum launched today, and is well worth a look.

As reported last month, it showcases five decades of the designer’s fashion history in an immersive 3-D experience; 300 dresses, 5000 images, 100 show videos, all in an equivalent real-world space of 10,000sq m.

Although officially retired from Valentino ‘the brand’, Valentino Garavani and his business partner Giancarlo Giammetti (pictured above) have been working on it for the past two years.

Speaking at a press conference in New York this morning (watch on YouTube), the duo explained that the aim was to showcase the work of a “life dedicated to beauty”, and make it accessible to as many people as possible.

It’s a particularly interesting move for a traditionally non tech-savvy brand (Giammetti joked at Valentino’s inability to even turn the television on).

“It all started with where to keep the enormous amount of things we’ve collected for nearly 50 years,” said Giammetti. “How to make it available to everyone that wants to see it; and how to make it exciting year after year without things becoming dusty or obsolete. Why not then use modern technology… where everyone can move with just a click.”

Albeit in essence a legacy space, Giammetti was quick to highlight that the work continues tomorrow; both in terms of keeping up with technological change, and providing fresh content.

Indeed to encourage return visitors, there will be frequent updates to the museum, be it additional rooms, new drawings and ideas – as suggested by Valentino – or video insights from the likes of Franca Sozzani, editor-in-chief of Italian Vogue who also spoke this morning.

Giammetti pointed out that the museum was funded by themselves and has no sponsors. For them, the numbers are irrelevant, he said. The app is free to download in anycase.

Nonetheless, it will be intriguing to see how it actually does. The McQueen exhibition at the Met was one of the Costume Institute’s most successful of all time; if you were interested in fashion – indeed even if you weren’t – it proved a must-see on the New York calendar this year. Could an online museum ever have the same pulling power?

But perhaps that’s irrelevant. What counts is that Valentino is advancing the fashion industry. While digital destinations to accompany exhibitions have been played with for a few years, virtual archive museums in their entirety are now likely to become increasingly commonplace.

Hollywood actress Anne Hathaway, who hosted the press conference, explained how Valentino and Giammetti together helped shape the industry in the 1960s. “Now, they’re repeating that inspiration,” she said, “setting the bar for other fashion brands around the world.”

I agree.

See below for a virtual tour of the museum, as well as a number of pictures from within it… 

 

The museum entrance

The Red Room

The White Room

The Print and Pastels Room

The Animal Print Room

The Embroidery Room

The image library

Digital snippets: Kate Spade, Tory Burch, Coach, Madewell, Hermès, Gucci, John Lewis

2 Dec

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How social media helped Kate Spade become a global brand [Mashable]
  • How digital marketing fuelled fashion label Tory Burch’s global expansion [Mashable]
  • Coach releases Facebook app encouraging users to create animations from handbag tags (as pictured) [FashionablyMarketing.me]
  • Madewell launches fun fashion choose-your-adventure video [T magazine]
  • Hermès’ Paris Mon Ami campaign to run online with interactive ‘Scarf In the City’ game [Trendhunter]
  • Gucci most searched fashion brand on Bing [The New Age]
  • John Lewis launches 24-hour virtual shop [PSFK]
  • GQ partners with new menswear site Park & Bond for pop-up shop in New York [WWD]
  • Marks & Spencer, Tesco and Next rank top in m-commerce sites [NewMediaAge]
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