Here’s a sneak peek at what’s to come from the Marni for H&M collection in spring 2012.
“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements,” said the Italian label’s founder and designer Consuelo Castiglioni about the collaboration.
She can be seen styling various looks in the video, which also features H&M’s Margareta van den Bosch and Style.com’s Tim Blanks.
Click here for a selection of images too.
I was just directed towards this great video from Google demonstrating the complexity of online shopping. In it, a man aims to buy a loaf of bread while the checkout attendant puts all sorts of obstacles in his way.
The aim is to encourage e-tailers to find out where their customers are “checking out” via Google Analytics.
Take a look below:
A mega update this week to make up for the lack over the past fortnight:
- Saks ups online content [WWD]
- Topman to launch online magazine [GQ]
- Esquire partners with JC Penney to launch men’s e-commerce site CLAD [Esquire]
- Jaeger debuts transactional mobile site, anticipates 80% increase in m-commerce revenues [NMA]
- House of Fraser to launch iPhone app offering in-store barcode scanner [NMA]
- Figleaves links London Underground ads with mobile app [Media Week]
- Old Navy doles out deals to Shopkick app users [Venture Beat]
- New York Times launches iPad app for fashion and style content [WWD]
- How leading fashion brands are embracing online video [Mashable]
Farfetch.com has released a video in celebration of its new SIXby6bloggers project, which sees six top fashion bloggers each designing a pair of one-off shoes in collaboration with shoe studio SIX London.
Featuring the creations of Susie Lau (Style Bubble), Yvan Rodic (Face Hunter), Caroline Blomst (Carolines Mode), Steve Salter (Style Salvage), Leandra Medine (The Man Repeller) and Alix Bancourt (The Cherry Blossom Girl), the video features both a male and female model sporting each pair against a studio background.
The shoes will be available on Farfetch.com from tomorrow, Thursday, November 24.
A previous video followed the journey of each of the bloggers, from the initial sketches to the production factories in Portugal.
Macy’s has released an official mobile app for the 85th year of its Thanksgiving Day Parade tomorrow.
Launched by MyCityWay and available on both iOS and Android, it features a route map, participant tracker, guide to the city, wifi hotspot finder and weather forecasts.
It also provides information on tonight’s balloon inflation event, not to mention tips on transportation, restrooms and more.
Find out more about it, here.
One of the Madison Avenue windows of Barney’s is hosting an interactive installation featuring a live Twitter stream as part of the store’s Lady Gaga Holiday Workshop.
“Constellation Gaga”, as it’s called, was conceived by integrated creative studio The Science Project. It enables shoppers to tweet their Holiday wishes.
The results appear projected on a Prysm crystal laser display panel, alongside a new Lady Gaga video, directed by Tim Richardson, posted by The Mill, with creative direction by Nicola Formichetti.
“We were asked to integrate a social component to spread the excitement of Gaga’s Workshop by adding a social-interactive element to the window,” said Jeremy Bergstein, The Science Project’s chief of strategy. “Each passerby can add their own personal message and wishes to an ever-growing, global social media stream.”
UPDATE (November 28): see the film, below…
Valentino is set to launch a virtual museum that will showcase five decades of the designer’s fashion history in an immersive 3-D experience.
A downloadable desktop application connected to an online database, it captures over 300 dresses from the Valentino archive, organised by theme.
Users can explore different galleries and wings that would likely cover over 10,000sq m in an actual museum. There are also sketches, illustrations, advertising campaigns and red carpet as well as event photos accompanying each dress.
Photos and videos celebrate the special events and exhibitions from Valentino Garavani and his business partner Giancarlo Giammetti’s history, from the 1968 White Collection to the 2011 White Fairy Tale Love Ball. And there’s a media library cataloguing more than 5000 images including dresses, photos, drawings and 95 show videos.
A short video introduction has just launched (as below), while users are currently being invited to register their email addresses on the site to keep up with news on the December 5 launch.
A social media campaign has also kicked off across Facebook, Twitter and YouTube.
The museum has been created by Valentino Garavani and Giancarlo Giammetti, with support from Valentino SpA. It was designed and produced by Novacom Associes in Paris, in collaboration with Kinmonth-Monfreda Design Project in London.