Monthly Archives: "November 2011"

Video preview: Marni for H&M

Nov 30, 2011No Comments64 Views

  Here’s a sneak peek at what’s to come from the Marni for H&M collection in spring 2012. “I wanted to create a true Marni

Google’s ‘Checkout’ video

Nov 29, 2011No Comments112 Views

I was just directed towards this great video from Google demonstrating the complexity of online shopping. In it, a man aims to buy a loaf

Michael Kors launches Bag Alert Facebook ca...

Nov 29, 2011No Comments485 Views

Michael Kors has launched a Facebook campaign featuring established street-style bloggers capturing real women they see carrying Michael Kors bags. “Bag Alert” will see different

Digital snippets: Saks, Topman, Esquire, Ja...

Nov 28, 2011No Comments291 Views

A mega update this week to make up for the lack over the past fortnight: Saks ups online content [WWD] Topman to launch online magazine

Exclusive:’s SIXby6blogg...

Nov 23, 2011No Comments78 Views has released a video in celebration of its new SIXby6bloggers project, which sees six top fashion bloggers each designing a pair of one-off

Macy’s Thanksgiving Day Parade app

Nov 23, 2011No Comments170 Views

Macy’s has released an official mobile app for the 85th year of its Thanksgiving Day Parade tomorrow. Launched by MyCityWay and available on both iOS and

Barney’s Gaga Workshop incorporates inter...

Nov 23, 20111 Comment74 Views

One of the Madison Avenue windows of Barney’s is hosting an interactive installation featuring a live Twitter stream as part of the store’s Lady Gaga

Brazil’s new luxury focus: IHT #hotlu...

Nov 22, 20112 Comments521 Views

Over the past couple of weeks I’ve been completely and utterly engrossed in both attending and then writing up everything from the International Herald Tribune’s

Valentino to launch virtual archive museum

Nov 21, 20111 Comment116 Views

Valentino is set to launch a virtual museum that will showcase five decades of the designer’s fashion history in an immersive 3-D experience. A downloadable

Benetton to activate sentiment of Unhate ca...

Nov 17, 2011No Comments205 Views

In case you haven’t seen the film that accompanies the Unhate campaign images from Benetton that have gone viral in the past 24 hours or

Versace for H&M campaign video

Nov 17, 2011No Comments65 Views

In celebration of today’s Versace for H&M collection launch in Europe and Asia, here’s the campaign video for those who haven’t yet seen it. As

Making of: John Lewis 2011 Christmas ad

Nov 15, 20111 Comment123 Views

Looks like John Lewis has done it again – a Christmas TV ad that tugs on the heartstrings and becomes an instant viral hit. Created

Behind-the-scenes with the new Chanel tote ...

Nov 14, 2011No Comments139 Views

A nice bitesize piece of content from Chanel here – model Stella Tennant starring in a 30 second short centred around the brand’s new summer

The fashion brands already on Google+

Nov 09, 2011No Comments125 Views

So we all know Google+ launched its brand pages this week. And we all know there’s a ton of commentary flying around as to whether

Digital snippets: Google+, Yoox, Victoria B...

Nov 08, 2011No Comments83 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Google+ launches brand pages, Burberry, Macy’s and

Kenzo teases new collection with animated v...

Nov 06, 2011No Comments90 Views

I love this new animated video from Kenzo:   Directed by Jo Ratcliffe and produced by Ryan Goodwin-Smith at Passion Pictures, it acts as a

Chanel offers activity area for kids on exh...

Nov 05, 20111 Comment294 Views

Hidden alongside the more sophisticated pages of the Culture Chanel microsite – an online accompaniment to the Parisian brand’s current Beijing exhibition – is an

Topshop sees 8% of online sales from mobile

Nov 05, 2011No Comments201 Views

There’s an interesting Q&A with Kate Walmsley, head of e-commerce at Topshop over at New Media Age this week. In it she outlines the fact

International Vogue editors pose for Japan

Nov 04, 2011No Comments190 Views

Not in any shape or form a digital story, but I thought I’d post this picture of the Vogue editors from all around the world

Oscar de la Renta launches exclusive fragra...

Nov 02, 2011No Comments81 Views

Oscar de la Renta has turned to f-commerce with the launch of a limited edition cocktail ring featuring a solid concentration of its Esprit d’Oscar