Monthly Archives: "September 2011"

Loewe uses social media for exclusive insig...

Sep 30, 2011No Comments246 Views

Loewe is offering its Facebook and Twitter fans exclusive behind-the-scenes access on its journey to its spring/summer 2012 show in Paris on Saturday. The “Diary

Ted Baker ups multichannel offering with cl...

Sep 27, 2011No Comments324 Views

Ted Baker is launching a Click and Collect service in its 31 UK stores, allowing consumers to shop online and then collect their items free


Digital snippets: Oscar de la Renta, Giorgi...

Sep 26, 20111 Comment302 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Why Oscar de la Renta is so

Gucci pushes retail engagement with immersi...

Sep 26, 2011No Comments1547 Views

Gucci is encouraging consumer interaction in its retail stores with the launch of a new immersive experience using groundbreaking technologies developed by experience design company

French Connection trials Google Goggles in ...

Sep 24, 2011No Comments2522 Views

French Connection has become one of the first brands to experiment with Google’s visual search technology, Google Goggles, in a bid to provide shoppers with enables photo alerts for SS12 s...

Sep 23, 2011No Comments428 Views

With Milan Fashion Week well under way, I wanted to draw attention to’s new Photo Alert sending service. Users are now able to sign

Here’s why fashion brands need to com...

Sep 22, 20112 Comments259 Views

As London Fashion Week comes to a close, and fashionandmash marks its first full season, I can’t help but think about the phenomenal pace of

How London Fashion Week is going digital

Sep 19, 20112 Comments302 Views

London Fashion Week, which kicked off Friday, is showcasing an increased commitment to all things digital this season. Designers and retailers are giving consumers around


Burberry preps for SS12 digital extravaganz...

Sep 19, 20112 Comments500 Views

Burberry has partnered with Twitter for its spring/summer 2012 show due at 4pm today, providing fans with a backstage Twitpic of every look before it

Digital snippets: Norma Kamali, Net-a-Porte...

Sep 18, 20111 Comment1005 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Norma Kamali hosts 3D video fashion show,

A pick of the best AW11/12 campaign films

Sep 17, 20112 Comments440 Views

Amid the fasion week madness, here’s a little respite with a highlight of 10 of the best autumn/winter 2011/12 campaign films: 1. Lanvin’s madcap dancers

Harrods launches online mag

Sep 16, 20111 Comment470 Views

Harrods has launched a new web magazine called The Review to tie with the start of London Fashion Week today, with every page an interactive

Twitter’s guide to #LFW

Sep 15, 2011No Comments264 Views

With London Fashion Week kicking off tomorrow, there are lots of exciting digital initiatives launching all over the capital. More detail to come, but first

Asos targets men with new interactive campa...

Sep 15, 20111 Comment941 Views

Asos is combining entertainment, editorial and shopping with the launch of a digital campaign aimed at men for the first time. Created by advertising agency,

Rachel Weisz stars in film short for AnOthe...

Sep 14, 2011No Comments175 Views

The 21st issue of AnOther Magazine featuring Hollywood actress Rachel Weisz is complemented with an exclusive short film shot by Craig McDean. It was released

Instagram iPhone app proves a hit at #NYFW

Sep 14, 2011No Comments191 Views

There’s a great piece today from Elizabeth Holmes on The Wall Street Journal about iPhone app Instagram and its adoption by the fashion set. Check

Kurt Geiger pushes ‘Everything but th...

Sep 13, 2011No Comments1027 Views

UK footwear brand Kurt Geiger has launched a new blog to tie in with the launch of its debut accessories collection, Everything but the Dress.

Michael Kors launches digital destination

Sep 12, 2011No Comments467 Views

Michael Kors has launched a new HTML5 lifestyle site, which along with offering users access to full e-commerce functionality, centres around offering exclusive content and

Digital snippets: #NYFW, Vogue, Oscar de la...

Sep 11, 20111 Comment353 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: How fashion bloggers gain access to New

Thandie Newton becomes latest star captured...

Sep 08, 20111 Comment206 Views

Louis Vuitton has unveiled Thandie Newton as the second star of its Double Exposure series, an innovative film project using the 19th century collodion wet

Fashion’s Night Out: digital highlights i...

Sep 08, 20111 Comment405 Views

As could be expected, there are all sorts of fun shopping activities happening for Fashion’s Night Out tonight, but what of all the digital initiatives

Follow #NYFW online

Sep 07, 2011No Comments224 Views

And so the SS12 fashion week season begins… Check out Mashable’s piece on how to follow all things New York online via live-streaming, Twitter, Tumblr,

Dior’s new J’Adore film integra...

Sep 06, 20111 Comment736 Views

I love the new ad for Dior’s J’Adore fragrance. Starring long-time face Charlize Theron once more, it also features past legends of the Hollywood screen

Kardashian’s ShoeDazzle hits the UK

Sep 06, 2011No Comments265 Views

ShoeDazzle, a personal styling and accessories e-commerce service from the US fronted by reality TV star turned fashion icon Kim Kardashian, opens for business in

Burberry thanks Facebook fans with expensiv...

Sep 04, 2011No Comments215 Views

I was one of those 250,000 or so people to sign up for a sample of the all-new Burberry Body fragrance, as first introduced by

Digital snippets: Burberry, Nicola Formiche...

Sep 04, 2011No Comments384 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Burberry focuses on Facebook to push

Tumblr losing its fashion sheen?

Sep 02, 20111 Comment512 Views

Having only ever read positive reports about the fashion industry’s use of Tumblr, such as this one and this one, not to mention interviewed the

Lanvin proves fashion has dance moves in la...

Sep 01, 20111 Comment200 Views

In case anyone missed it, here is the very funny autumn/winter 2011/12 campaign video from Lanvin. Shot by Steven Meisel, it features the likes of