Monthly Archives: "August 2011"

Dunhill Voice campaign comes to life with A...

Aug 31, 20111 Comment307 Views

Alfred Dunhill has launched an augmented reality experience around its autumn/winter 2011/12 “Voice” campaign, starring expedition leader Sir Ranulph Fiennes. Using Aurasma’s advanced image recognition

Infographic: L2 Digital IQ Index, specialty...

Aug 30, 2011No Comments463 Views

I love this summary on how to navigate the future of specialty retail online: Part of the second annual L2 Digital IQ Index: Specialty Retail

Digital snippets: Debenhams, Harrods, Style...

Aug 29, 2011No Comments283 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Debenhams rewards engagement with Facebook credits [New

Uniqlo’s “Have you seen our sheep?”

Aug 26, 2011No Comments368 Views

Uniqlo UK is set to run an interactive competition based on the idea of a missing sheep to celebrate the launch of its 100% Merino

Topshop targets students with SCVNGR initia...

Aug 25, 2011No Comments188 Views

Topshop is partnering with SCVNGR for a fun digital campaign aimed at students returning to college and university. From September 5 to November 23, students

Glee cast back Fashion’s Night Out

Aug 24, 2011No Comments148 Views

Here’s the full-length video of the Glee cast covering David Bowie’s hit song Fashion, in promotion of this year’s Fashion’s Night Out:

Digital snippets: Diane von Furstenberg, K...

Aug 23, 2011No Comments281 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Diane von Furstenberg releases autumn/winter 2011/12

Fashion communications should be based on s...

Aug 22, 2011No Comments1049 Views

I wrote this blogpost after returning from Cannes Lions this year – it was recently published on the all-new Huffington Post UK There’s no escaping

Digital snippets: New Balance, Levi’s...

Aug 13, 2011No Comments601 Views

Some more great stories from around the web surrounding all things fashion and digital this week:   New Balance’s augmented reality campaign (as above) invites

Dr Martens commits to digital with #firstan...

Aug 12, 2011No Comments533 Views

Dr Martens today unveiled a short film starring models Agyness Deyn and Ash Stymest as part of the brand’s new First and Forever campaign. The

MAC puts fans in front of camera for autumn...

Aug 12, 20112 Comments249 Views

MAC Cosmetics is paying its fans “the ultimate compliment” by making six of them the face of its new three-part autumn colour collection. The result


The Corner’s China launch to partner with...

Aug 11, 20114 Comments607 Views

With the increasing integration of luxury and e-commerce, an ever-present hot topic is customer service. How best can upmarket designers replicate what they offer in-store

Uniqlo launches NYC Voices project in build...

Aug 10, 2011No Comments308 Views

I love how Uniqlo has got into the habit of running a fun and innovative digital initiative alongside each of its more significant launches. In

Macy’s extends QR code campaign, educates...

Aug 10, 2011No Comments831 Views

Macy’s is continuing its “Backstage Pass” QR code campaign this autumn with additional content and a supporting television ad, in a bid to further enhance

Missoni for Target campaign to include inte...

Aug 09, 2011No Comments201 Views

US retailer Target is set to push shoppable videos as part of a campaign surrounding the launch of its collaboration with Italian design house Missoni.

Tatler and Holition partner for augmented r...

Aug 09, 20111 Comment400 Views

UK society magazine Tatler is offering readers the chance to “try on” jewellery worth millions of pounds from the comfort of their own desks through

Digital snippets: Prada, Gucci, Saks Fifth ...

Aug 08, 2011No Comments377 Views

Back in the office with a week’s worth of stories to catch up on surrounding all things fashion and digital. Here are some highlights: