Monthly Archives: "July 2011"

Digital snippets: Stella McCartney, Vogue...

Jul 29, 2011No Comments195 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Stella McCartney ups social activity with new website, second

HUGO fragrances makes use of head-tracking ...

Jul 28, 2011No Comments278 Views

  Hugo Boss has created an interactive video experience for the launch of its new men’s HUGO Just Different fragrance. Based on the idea of

Donna Karan launches ‘The Power of a Woma...

Jul 27, 2011No Comments540 Views

  Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign. Directed by Inez & Vinnodh, it goes by the title

Mashable: QR codes get creative

Jul 25, 2011No Comments246 Views

There was a fun article on Mashable this weekend looking at creative QR code designs. Included was this one from Louis Vuitton, designed by Tokyo-based

Digital snippets: Olsens and Anna Wintour, ...

Jul 25, 2011No Comments239 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: The Olsen twins and Anna Wintour feature rolls out new features to up shari...

Jul 22, 2011No Comments253 Views

Fashion curation site Lyst has introduced a number of new features including comments and Verified Accounts. There are also new widgets, such as a follow

Puma Social campaign continues with new ...

Jul 21, 2011No Comments222 Views

Puma has released a follow-up spot to its After Hours Athlete called “Pump Up”, as part of its continuing Puma Social campaign. Created by Droga5,

Kate Winslet in St. John’s behind-the...

Jul 19, 2011No Comments361 Views

  US designer brand St. John has released a video featuring its new brand ambassador, Kate Winslet. The behind-the-scenes spot shows Academy Award-winning Winslet being

Digital snippets: Alexander Wang, Balenciag...

Jul 15, 2011No Comments299 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Alexander Wang projects new campaign video on New York

A thumbs up for Louis Vuitton’s interacti...

Jul 15, 20113 Comments1406 Views

The full campaign surrounding Angelina Jolie’s Cambodia journey with Louis Vuitton has been released on the brand’s website, offering users an interactive experience designed to

GQ and Mr Porter collaborate on fashion man...

Jul 14, 2011No Comments778 Views

The UK’s GQ magazine has launched a new iPhone app in partnership with designer e-commerce site Mr Porter, the men’s arm of Natalie Massanet’s Net-a-Porter.

Chanel’s ‘Evanescent Metamorpho...

Jul 13, 2011No Comments168 Views

Chanel has released a new video for its autumn/winter 2011/12 pre-collection called Evanescent Metamorphoses. Created by Karl Lagerfeld, the spot plays on gender ambiguity as

Dolce & Gabbana launches e-commerce sit...

Jul 12, 2011No Comments704 Views

Dolce & Gabbana is set to open its online store tomorrow in partnership with e-commerce website Yoox. will be available in seven languages across

Retail’s mobile-led future loses sci-fi f...

Jul 11, 2011No Comments240 Views

Looking back through my notes from Cannes Lions, I remembered the fact I wanted to flag up some thinking relevant to retail from Google executive

Digital snippets: Versace, Cocosa, Dior Cou...

Jul 08, 2011No Comments339 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Versace deactivates posting facility for fans on Facebook wall

What makes people want to follow a brand?

Jul 08, 2011No Comments167 Views

Nice infographic from Get Satisfaction on why exactly consumers opt to follow brands online: [via digitalbuzzblog]

Behind-the-scenes at Louis Vuitton’s ...

Jul 07, 2011No Comments165 Views

Ever wondered what happens at the menswear shows? Louis Vuitton has just published a video documenting behind-the-scenes in the build up to its most recent

The making-of Gucci’s pre-fall campai...

Jul 07, 2011No Comments155 Views

Another behind-the-scenes video, this time from Gucci’s pre-fall ad campaign, featuring Lenz Von Johnston and Sigrid Agren:

Roger Vivier ups digital presence across mu...

Jul 06, 2011No Comments213 Views

Roger Vivier has amped up its digital activity with the relaunch of its website, new iPhone app and soon to follow e-boutique. The Parisian shoe

Roberto Cavalli campaign: behind-the-scenes

Jul 06, 2011No Comments168 Views

Roberto Cavalli has released a behind-the-scenes video of its autumn/winter 2011/12 campaign starring Natasha Poly, Karen Elson and Mariacarla Boscono. Shot by Mert Alas and

Benetton’s new global blog

Jul 05, 2011No Comments225 Views

Thanks to WGSN’s homebuildlife (HBL) for flagging up this new site from Benetton in its ‘blog of the week’ feature today. United Blogs of Benetton,

Tommy Hilfiger unveils iPad fit guide

Jul 05, 2011No Comments430 Views

Tommy Hilfiger has launched its first iPad app based around the idea of helping fans find a better fit in classic sportswear chinos and denim

Mulberry returns to innovative film techniq...

Jul 04, 2011No Comments308 Views

The Fantastic Mr Fox-themed autumn/winter 2011/12 collection from Mulberry has found expression through a new video based on shots taken by Tim Walker. The spot

adidas SLVR’s new campaign video

Jul 04, 2011No Comments219 Views

adidas SLVR has launched a ‘mood film’ to accompany its autumn/winter 2011/12 ad campaign. Shot by Willy Vanderperre and styled by Jay Massacret, it stars

Digital snippets: Eva Mendes, Mugler, Lady ...

Jul 01, 2011No Comments521 Views

There’s been a wealth of great stories surrounding all things fashion and digital over the past couple of weeks I’ve been away, so here’s somewhat

Behind-the-scenes on Louis Vuitton’s new ...

Jul 01, 20111 Comment449 Views

Louis Vuitton recently released a video featuring artistic director Marc Jacobs explaining the concept behind its autumn/winter 2011/12 ad campaign featuring models Zuzanna Bijoch, Daphne