Monthly Archives: "May 2011"

Urban Outfitters and the power of Twitter t...

May 31, 2011No Comments262 Views

I’ve been seeing tweets, news articles and comment about the necklace Urban Outfitters reportedly ripped off (as pictured above) from a Chicago-based designer called Stevie, for

Digital snippets: Rent the Runway, MAC and ...

May 27, 2011No Comments252 Views

Some more great stories from around the web surrounding all things fashion and digital this week: How e-commerce is luring top editorial talent on both

Fabergé to launch art journal iPad app

May 26, 2011No Comments266 Views

Luxury jewellery house Fabergé is set to launch an iPad app in the form of an art journal centred around its world past and present.

Ashton Kutcher the tech investor

May 26, 2011No Comments234 Views

There’s an interesting piece on the New York Times’ technology pages today about actor Ashton Kutcher as “a smart early investor in some of the

John Frieda to stream live styling event

May 25, 2011No Comments595 Views

John Frieda is set to launch a live styling event later this week marking its biggest digitial marketing investment to date, according to Brand Republic.

Social media’s role at luxury t-shirt...

May 24, 2011No Comments273 Views

I recently interviewed Lauren Alexander, co-founder and creative director of luxury t-shirt label LnA. The piece was based on the role of celebrity in driving

Shanghai Tang upgrades China city app

May 23, 2011No Comments1318 Views

Chinese luxury brand Shanghai Tang has updated its bilingual City Chic application for spring/summer. The revision features an increased number of must-sees in Beijing and

Digital snippets: Kardashian’s ShoeDa...

May 20, 2011No Comments232 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Kim Kardashian’s ShoeDazzle raises $40m in capital [AllThingsD] Nordstrom

How the recession changed the luxury-advert...

May 20, 2011No Comments184 Views

“The recession was the best thing that ever happened to the fashion industry. A lot of what was going on before the recession felt very

GPS treasure hunting with Timberland

May 20, 2011No Comments515 Views

Timberland is running a GPS-enabled treasure hunt to push its new Earthkeeper footwear range across Europe. The ‘Trail of Heroes’ campaign is open until June

Wallpaper* mag invites readers to create ow...

May 19, 2011No Comments207 Views

Wallpaper* magazine has launched its second customisable covers initiative ahead of its August issue. Following on from the success of last year, readers can once

La Senza launches shoppable lookbook on Fac...

May 19, 2011No Comments731 Views

UK lingerie brand La Senza has unveiled an interactive lookbook on Facebook, allowing shoppers to buy its summer 2011 swimwear line directly from within a

Harrods unveils GPS-based iPhone app

May 18, 20111 Comment234 Views

Luxury department store Harrods has launched a GPS-assisted interactive iPhone app. Following a sneak preview on Twitter last month, the app will be available from

Topshop launches reviews

May 18, 2011No Comments156 Views

Topshop has added a review function to its product pages, enabling consumers to say what they think about each and every item. “We want to

Speedo community site calls for swim storie...

May 17, 2011No Comments256 Views

Speedo is encouraging swimmers across Europe to share their stories via a new community site. Part of its Unforgettable Swims campaign created by ad agency

Asos to host flash sale on designer sunglas...

May 16, 2011No Comments404 Views

Fashion e-tailer Asos is set to host its first ever global flash sale tonight from 7pm UK time. Offering designer sunglasses at up to 60%

Jason Wu’s owl tweets through @MissWu...

May 16, 2011No Comments215 Views

New York designer Jason Wu has launched an official Twitter account under the name @MissWu_NY, offering insider information as though from the brand’s owl of

Digital snippets: New Look, L’Oréal, Nar...

May 13, 2011No Comments505 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Behind the scenes of New Look’s 100 Days of

Garrard unveils augmented reality windows

May 13, 20114 Comments433 Views

Garrard developed a virtual “try on a tiara experience” in the window of its Albemarle Street store as part of UK Vogue’s Street Lights initiative

Topshop Russia intros Kinect technology for...

May 12, 2011No Comments535 Views

Microsoft’s Xbox Kinect technology is making waves in retail. Hot on the heels of its integration in Nordstrom’s windows, comes news of it being used


Chanel’s ‘The Tale of a Fairy&#...

May 11, 2011No Comments690 Views

Thanks to KARLISMYUNKLE for the heads-up on the full version of Karl Lagerfeld’s new film for Chanel starring Kristen McMenamy, Freja Beha Erichsen, Baptiste Giabiconi

Groupon insights: what the surge in the gro...

May 10, 2011No Comments127 Views

I experienced my first Groupon earlier this week, a hair treatment in East London. It was good. Other than a slight hiccup with my original

JWT turns brands into cute virtual animatio...

May 10, 2011No Comments191 Views

I love this concept from JWT – the New York-based communications agency  has transformed some 3,000 brands into animated characters as a way of comparing 


Karl Lagerfeld’s ‘The Tale of a Fai...

May 09, 20111 Comment487 Views

Chanel has released a trailer for its forthcoming 30-minute film, The Tale of a Fairy, due to be screened after the presentation of the brand’s

Digital snippets: Stella McCartney, Chanel,...

May 06, 2011No Comments368 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Behind-the-scenes on Stella McCartney’s adidas Team GB Olympics collection

Ralph Lauren Romance vid stars Nacho Figuer...

May 06, 2011No Comments304 Views

Ralph Lauren has released a new Love Story ad for its Romance fragrance starring Polo player Nacho Figueras and his photographer wife, Delfina Blaquier. Captured

Fashion folk feature on Wired 100 list

May 05, 20112 Comments278 Views

The June issue of UK Wired magazine landed on my desk this morning and in it the second annual Wired 100 list, featuring the most

Lanvin unveils 1916 film of founder

May 05, 20111 Comment553 Views

Lanvin has released exclusive footage dating back to 1916 of founder Jeanne Lanvin with her younger sister Marie-Alix and her daughter Marguerite. The recently-discovered film

Juicy Couture launches on Tumblr

May 04, 2011No Comments229 Views

Juicy Couture is the latest in a long line of fashion brands taken to using blogging site Tumblr. Aiming to connect to its fans more

Costume Institute’s McQueen exhibitio...

May 03, 20111 Comment387 Views

The web is awash today with the beautiful images of everyone at the annual Met Costume Institute Gala last night in celebration of the Alexander