Rag & Bone relaunches blog

The all-new Rag & Bone blog

Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.

Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.

Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.

“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.

Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.

Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.

Rachel Arthur is the founder and editor of Fashion & Mash. By day, she’s the global senior editor of digital media and marketing at leading online fashion trade publication and trend forecaster WGSN, where she oversees coverage of the industry from a communications, branding and technology standpoint. She is a regular speaker on conference panels, an advisor on digital strategy to leading retail brands, and host for a monthly Google Hangout series with industry leaders. Her work can also be seen in The Daily Telegraph, Mashable, Dazed and The Business of Fashion. She is based between New York and London.

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