Archive | April, 2011

Royal wedding dominates Facebook status updates

29 Apr

There were some 684,399 status updates on Facebook in the UK about the royal wedding during the space of four hours this morning; the equivalent of 47 mentions per second.

References to Kate Middleton and then Prince William took the top two spots, with 131,385 and 104,747 mentions respectively, closely followed by that of Prince Harry in third with 64,107 mentions. “Princess Catherine” got less than 2,000 references.

The Beckhams took fourth and fifth spot with David receiving 22,421 mentions and his pregnant wife Victoria, 12,346.

Joanna Shields, vice president of Facebook EMEA, said: “These numbers show the sheer scale of the public’s response to the royal wedding; millions are using Facebook to share what they think about every last detail of the ceremony.”

Fashion was also a big subject as speculation over who the now Duchess of Cambridge would wear. Sarah Burton got some 13,000 mentions throughout the day, while a further 7,863 mentions went to Alexander McQueen.

At time of publish, nearly 9,000 people have joined a group called “Princess Beatrice’s ridiculous royal wedding hat”.

On Twitter there were reportedly some 67 mentions about the royal wedding every second. The promoted hashtag #royalwedding dominated, while #proudtobebritish also rose up the rankings. William and Kate, and Sarah Burton were similarly key in the top trending topics.

Some of the best images can be seen on The British Monarchy’s Flickr stream: www.flickr.com/photos/britishmonarchy

Here’s the full list of guest mentions on Facebook in the UK:

1    Kate Middleton
131,385 mentions
2    Prince William
104,747 mentions
3    Prince Harry
64,107 mentions
4    David Beckham
22,421 mentions
5    Victoria Beckham
12,346 mentions
6    Elton John
12,283 mentions
7    Princess Diana
11,103 mentions
8    Pippa Middleton
8,619 mentions
9    Prince Charles
6,791 mentions
10    Princess Beatrice
4,439 mentions
11    Princess Catherine
1,928 mentions
12    Princess Eugenie
1,385 mentions
13    Guy Ritchie
290 mentions

Digital snippets: Royal Wedding, Gap, Facebook Deals, Breitling

29 Apr

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Gap partners with Visa to alerts consumers via mobile to discounts and offers when in vicinity of a retail store [All Things D]
  • Facebook launches ‘Deals on Facebook’ and in so doing promises to offer a more social experience than Groupon [AdAge]
  • Breitling turns to Facebook to promote its “Spirit of Aviation” photography contest, winner selected by brand ambassador John Travolta to receive private pilot’s license trainig [Luxury Daily]

Debenhams unveils Beauty Club app

28 Apr

UK department store Debenhams has upped its mobile commitment with the launch of a dedicated beauty app for the iPhone.

‘Beauty Club’ offers reward card members a shopable experience alongside expert advice and tips. It follows on from the department store’s main app, which launched last autumn and has since seen over 400,000 downloads and sales in excess of £1m.

Simon Forster, online trading director for Debenhams said: “From long-lasting lipsticks to summer fragrances to face creams, our shoppers can now get their much-loved beauty products at just one finger touch. The app is about allowing to customers to shop with Debenhams whenever they want and from wherever they are.”

There is also a skincare consultation section, a fragrance finder and a “paint your nails’ page, where users can virtually try on varnish colours.

The app acts as a club card too, enabling members to collect, track and redeem points as well as be the first to hear about new products.

Through Debenhams TV, consumers can also watch the latest beauty videos with the ability to purchase straight from the films.

Y-3′s time-lapse billboard painting

28 Apr

Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.

The campaign from the designer adidas brand was painted on a 48 x 38 ft space on the corner of Houston Street and Broadway over several days by Colossal Media Group.

The video, directed by Aaron Wesner, shows the activity compressed into just one minute.

The original spring/summer 2011 image features model Jacob Coupe, it was shot by Jacob Sutton and styled by Jay Massacret.

Rag & Bone relaunches blog

27 Apr

The all-new Rag & Bone blog

Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.

Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, rag-bone.com/blog will provide a look at life surrounding the New York brand.

Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.

“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.

Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.

Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.

Bergdorf hosts Facebook Fendi contest

26 Apr

US department store Bergdorf Goodman is running a contest on Facebook calling for consumers to vote on a new Fendi 2Bag.

Fendi Frenzy: The Color Challenge saw fans able to choose the colour palette of both the upper and lower halves of the tote as well as its handles and ID tags until Sunday, April 24.

The Facebook page now hosts the crowdsourced entries for other users to vote on their favourite. The five most popular by Friday, April 29 will be shortlisted for judging by Fendi.

The chosen bag will then launch as an exclusive collection at Bergdorf Goodman in the autumn.

An advertising campaign also surrounds the contest, appearing on bergdorfgoodman.com, in The New York Times, as well as through QR codes on the store’s windows, reported Mashable.

Fendi is also promoting the contest on its own Facebook page.

BoF: From fashion curation to faux shopping with Lyst

26 Apr

There was an interesting post on The Business of Fashion last week which looked at the rise of a new generation of niche social curation sites.

Included were the likes of virtual pinboard Pinterest (love) and “Tumblr meets Amazon” platform Svpply (need to learn more about). The focus however was on Lyst. “Fashion has emerged as one of the most popular categories on these sites and even sparked specialist services,” writes the BoF’s managing editor, Vikram Alexei Kansara.

Accordingly, inspired by the likes of Last.fm and Pandora, Lyst is designed to enable the discovery of fashion online.

“Right now it’s hard to [do this]” said Lyst’s CEO Chris Morton. “The space is becoming increasingly fragmented: every day there are new online retailers, designers and blogs, making it even harder to sift through all the noise.”

Users can create their own lists of content as well as following those of their favourite designers or stylists.

The site also works with retailers in real-time, adding products or inventory as it becomes available. As a result, the service in effect is based around driving sales, therefore equally beneficial for the brand to get involved.

What I loved about this article however is the idea of “faux shopping” in fashion. “This is when a user goes to a site like Net-a-Porter, puts together an amazing shopping cart, but instead of checking out, just sighs wistfully and closes the browser. We were conscious that users were effectively creating rich content and expressing their style, but then destroying it afterwards. With Lyst, we wanted to build a service where users could keep those items for as long as they liked and share their style,” said Morton.

Read the full piece, here: Fashion 2.0 | Social Curation Start-ups Target Fashion Industry

Digital snippets: Gucci, Richemont, Rimmel, Harrods

22 Apr

Gucci childrenswear

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Gucci promotes new kidswear collection with “Spring Awakening” Facebook note [Facebook.com/Gucci]
  • Luxury group Richemont takes Google search terms legal battle with Aspinal of London to High Court [The Independent]
  • Rimmel London to use interactive in-text ads for new Sunshimmer and Day 2 Night Mascara products [Brand Republic]
  • Fashion Design Council of Canada incorporates 360-degree mobile strategy at LG Fashion Week Beauty by L’Oréal Paris event [Luxury Daily]

Republic signs up to Facebook Deals

21 Apr

UK high street retailer Republic has partnered with Facebook Deals to offer shoppers 20% discount in-store when they check-in through the app, according to Brand Republic.

Natalie Primus, head of social media at Republic, said: “We wanted to drive increased and repeat footfall by rewarding and incentivising our customers and Facebook Deals allows us to do this quickly and efficiently.”

The discount can be redeemed in stores in Manchester, Sheffield, Birmingham Leeds and London.

Other UK retailers signed up to the scheme include Debenhams and Benetton.

Royal wedding to stream on YouTube

20 Apr

The wedding of Prince William and Kate Middleton is set to be streamed live on YouTube via an official royal channel.

Over four hours of filming will capture the affair on April 29, incorporating the church service, the procession and the couple’s kiss on the balcony of Buckingham Palace as husband and wife. The feed will come in from the BBC, but will not feature the broadcaster’s commentary.

“Staff at Clarence House and St James’s Palace will provide a live commentary with historical information, interesting links, additional photographs and video footage as well as an integrated Twitter feed,” said the palace in a statement.

There will also be a live multimedia blog from royal officials, while fans are invited to submit their own video of congratulations to the couple for an official “wedding book”.

Other interactive ways to follow the event include through the @ClarenceHouse Twitter feed, the www.officialroyalwedding2011.org website, and the British Monarchy Facebook page. The official Twitter hashtag will be #rw2011.

A total of 2bn people are expected to watch the event across the world. The question really though is how many seconds it will take for news of the dress designer to go global…?!

See the invite to the live-stream, here:

And if you really want a giggle, check out T-Mobile’s celebration of the day, with it’s Royal Wedding Dance video complete with a host of amusing lookalikes, here:

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