Monthly Archives: "April 2011"

Royal wedding dominates Facebook status upd...

Apr 29, 2011No Comments341 Views

There were some 684,399 status updates on Facebook in the UK about the royal wedding during the space of four hours this morning; the equivalent

Digital snippets: Royal Wedding, Gap, Faceb...

Apr 29, 2011No Comments535 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Gap partners with Visa to alerts consumers via mobile

Debenhams unveils Beauty Club app

Apr 28, 2011No Comments282 Views

UK department store Debenhams has upped its mobile commitment with the launch of a dedicated beauty app for the iPhone. ‘Beauty Club’ offers reward card

Y-3’s time-lapse billboard painting

Apr 28, 2011No Comments220 Views

Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York.

Rag & Bone relaunches blog

Apr 27, 2011No Comments217 Views

Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog. Combining posts from those within the company

Bergdorf hosts Facebook Fendi contest

Apr 26, 2011No Comments720 Views

US department store Bergdorf Goodman is running a contest on Facebook calling for consumers to vote on a new Fendi 2Bag. Fendi Frenzy: The Color

BoF: From fashion curation to faux shopping...

Apr 26, 20112 Comments903 Views

There was an interesting post on The Business of Fashion last week which looked at the rise of a new generation of niche social curation

Digital snippets: Gucci, Richemont, Rimmel,...

Apr 22, 20111 Comment337 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Gucci promotes new kidswear collection with “Spring Awakening” Facebook

Republic signs up to Facebook Deals

Apr 21, 2011No Comments217 Views

UK high street retailer Republic has partnered with Facebook Deals to offer shoppers 20% discount in-store when they check-in through the app, according to Brand

Royal wedding to stream on YouTube

Apr 20, 20111 Comment195 Views

The wedding of Prince William and Kate Middleton is set to be streamed live on YouTube via an official royal channel. Over four hours of

Kirsten Dunst fronts Bulgari fragrance ad

Apr 19, 2011No Comments237 Views

Following on from the print campaign shot by Mert Alas and Marcus Piggott (see below), Bulgari has released a video ad for its new Mon

Digital snippets 15/04: Bottega Veneta, Ber...

Apr 15, 2011No Comments322 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Bottega Veneta unveils first fashion film, “Viaggio Notturno”. Based

House of Fraser to launch multiple internat...

Apr 14, 20111 Comment279 Views

House of Fraser is set to up its international business by launching several foreign language websites, according to New Media Age. The UK-based department store,

Burberry live from Beijing

Apr 13, 2011No Comments394 Views

Burberry’s “music, fashion and tech extravaganza” is streaming live from Beijing, now. Expect to see ground-breaking virtual image technology placing live models against animated footage

Ralph Lauren fragrance ad stars Fashion Toa...

Apr 12, 2011No Comments224 Views

Ralph Lauren has released a short film starring Fashion Toast blogger Rumi Neely alongside her photographer boyfriend Colin Sokol to promote the Seductive #2 fragrance

Nordstrom uses Xbox’s Kinect for interact...

Apr 11, 20111 Comment419 Views

US department store Nordstrom has integrated Microsoft’s Kinect technology into the windows of its flagship Seattle store. The Xbox accessory has been used to enable

Digital snippets 08/04

Apr 08, 2011No Comments142 Views

Some more great stories from around the web surrounding all things fashion and digital this week: Mary-Kate and Ashley Olsen to launch personalised shopping website,

New Matalan ad orbits perfect spring day

Apr 08, 2011No Comments468 Views

This is a lovely video from UK discount retailer Matalan for spring/summer 2011. Part of the store’s new ‘Feel Good Fashion’ brand campaign, it sees

Burberry to host music, fashion, tech extra...

Apr 07, 20112 Comments586 Views

Burberry is set to celebrate the opening of its new flagship store in Beijing with its most immersive experience to date, combining music, fashion and

Coach calls for memories in online Mother...

Apr 07, 2011No Comments516 Views

Coach has launched an interactive online campaign in the build up to Mother’s Day in the US. “Mother’s Day Stories: You, Your Mom & Coach”

Oscar de la Renta fragrance hits Facebook

Apr 06, 2011No Comments196 Views

Oscar de la Renta has opted for social networking sites over traditional media to release its first fragrance in 10 years. Riding on the success

Formichetti on Mugler’s digital future

Apr 05, 20113 Comments586 Views

There’s a great piece in WWD today that starts with the line: “Nicola Formichetti firmly believes the future of Mugler lies in the digital world.”


New Look launches m-commerce site

Apr 05, 20112 Comments216 Views

Designed to encourage its users to have the confidence to buy from their phone, it focuses on offering both an engaging and a seamless transactional

BoF – top 10 fashion films of the sea...

Apr 04, 2011No Comments474 Views

The Business of Fashion has revealed its top 10 fashion films of the season, with Prada’s spring/summer 2011 campaign leading the charge. Also featured is

Umbro launches ‘inked’ football...

Apr 01, 20113 Comments435 Views

Umbro has launched a series of videos to celebrate the launch of its new Diamond Icons collection, a line of off-pitch apparel for football fans.