Monthly Archives: "March 2011"

BrandAlley video aims to visualise impact o...

Mar 31, 20112 Comments268 Views

UK designer discount site BrandAlley has created a short film designed to demonstrate how etail and mobile commerce are transforming the way people shop. The

Tweet mirror hits Westfield shopping centre

Mar 31, 2011No Comments298 Views

Westfield London has unveiled a “tweet mirror” as part of its Big Fashion Wardrobe event this week. Designed by Dutch retail services company Nedap, the

#smwf: New Look’s closed community po...

Mar 30, 2011No Comments252 Views

Amid a wealth of discussion on online community building at the second day of the Social Media World Forum (#smwf) in London today, it was

#smwf offers coffee shop analogy for retail...

Mar 29, 2011No Comments208 Views

Social media can be likened to the coffee shop opposite your store, according to JC Mighty, e-commerce communications manager at Aurora Fashions, which owns UK

Marc Jacobs intern hacks company Twitter fe...

Mar 28, 2011No Comments180 Views

Beware the disgruntled employee, or so someone should have warned Marc Jacobs after an intern tasked with tweeting for the brand went on a rant

Some thoughts on Web 3.0

Mar 25, 2011No Comments542 Views

I recently attended the IAB’s Annual Leadership Meeting in La Quinta, California, where the key focus of conversation was on the increasingly personal web –

Lanvin launches European e-store

Mar 24, 2011No Comments233 Views

Lanvin has launched its new European e-commerce site at Designed to offer customers a “unique new experience in an intimate and welcoming environment that

McQ posts SS11 campaign to Tumblr

Mar 24, 2011No Comments907 Views

The spring/summer 2011 McQ campaign is being unveiled through a series of entries on the brand’s Tumblr site. A partnership between the contemporary line from

Why retailers should know Jack Dorsey

Mar 23, 2011No Comments278 Views

I’ve just read the profile of Jack Dorsey, the man credited with creating Twitter, in this month’s issue of Vanity Fair. It’s inspiring. At 34,

The RL Gang – cute and clever

Mar 22, 2011No Comments697 Views

Ralph Lauren Childrenswear’s shoppable online storybook is not only adorable, but it ticks the boxes for winning ideas in digital retail at present. Interactive, check.

Facebook Deals to come with £50,000 media ...

Mar 22, 2011No Comments182 Views

Brands in the UK hoping to provide Facebook users with access to special offers through the site’s new deals service are going to have to

Louis Vuitton’s insider experience go...

Mar 22, 2011No Comments197 Views

As previously reported, Louis Vuitton was set to offer fans the chance to gain exclusive insider access to its recent autumn/winter 2011/12 show –   the

Deal or no deal? Tech companies dive deeper...

Mar 21, 2011No Comments153 Views

I spent a great deal of my weekend catching up on stories from SXSW. There were a lot. Particularly fascinating was the read on “deals”

Digital snippets – 18/03

Mar 18, 20111 Comment275 Views

Some more great stories from around the world surrounding all things fashion and digital over the past week: Louis Vuitton’s new film project Double Exposure,

BoF – AW11, the season that was

Mar 18, 2011No Comments466 Views

Imran Amed of The Business of Fashion always provides a great overview from an industry point of view on the catwalk season that was. Just

Elle Collections launches iPad app

Mar 17, 2011No Comments181 Views

A preview of the latest issue of biannual catwalk title Elle Collections has been released as an interactive iPad app. Launching this week it offers

SS11 Mulberry campaign comes alive through ...

Mar 16, 20112 Comments265 Views

  Mulberry has used its spring/summer 2011 ad campaign images shot by Tim Walker and starring models Lindsey Wixson and Nimue Smit to create a

Vogue’s Shulman takes to Twitter

Mar 15, 2011No Comments143 Views

British Vogue editor Alexandra Shulman is set to take control of the magazine’s Twitter account this evening, March 15. From 6-8pm (GMT), tweeters will be


Making of: Blake Lively for Chanel, plus ne...

Mar 14, 2011No Comments187 Views

Despite the fact Karl Lagerfeld told delegates at the International Herald Tribune’s Heritage Luxury conference back in November last year “there is no [social] marketing”

Vente Privée launches video campaign

Mar 11, 2011No Comments184 Views

Discount private shopping site Vente Privée has linked up with Dutch photographer Erwin Olaf to create a short film designed to capture the essence of

Tripping up on the red carpet

Mar 10, 2011No Comments177 Views

Good point of view about the digital attempts around this year’s Oscars on the Iconoculture blog… by Robert van Alstyne: Any way you look at

Polyvore winners to feature on American Eag...

Mar 09, 2011No Comments485 Views

The four winners of user-generated style site Polyvore’s Spring Break Style Contest are set to have their winning collages featured on the American Eagle billboard

ASOS on Groupon

Mar 09, 2011No Comments308 Views

Remember Gap’s runaway success on Groupon last summer – a total of 441,000 sold ($25 for $50 voucher), worth just over $11 million. Well, in

Lessons from Bailey

Mar 09, 2011No Comments262 Views

My obsession with Burberry in relation to all things digital continues, and gets further satisfaction from this profile of Christopher Bailey in American Vogue. In

Gaming as fashion’s jackpot

Mar 08, 20112 Comments359 Views

There was a nice piece from The New York Times last week about how gaming can be applied to the fashion industry. It suggests e-commerce

Levi’s “Rear View Girls”

Mar 08, 2011No Comments209 Views

Still catching up on emails, I came across a viral video from Levi’s yesterday called Rear View Girls, which aims to promote the Curve ID

Louis Vuitton show to offer panoramic digit...

Mar 07, 20111 Comment677 Views

Wednesday’s Louis Vuitton show will see consumers offered greater digital access than ever before with a complete panoramic view of the venue. On (which

Digital snippets – 07/03

Mar 07, 2011No Comments564 Views

I’ve returned from a work trip to an inbox full of digital news and launches. Here are a couple of highlights: Live-streamed backstage videos and

Megan Fox’s new Armani ad unveiled

Mar 03, 2011No Comments210 Views

The full-length version of Megan Fox’s Armani Jeans and Emporio Armani Underwear spring/summer 2011 campaign, has been released. Shot by fashion photographers, Mert Alas and

New e-boutique from Anne Valérie Hash

Mar 02, 2011No Comments248 Views

Anne Valérie Hash has launched her new e-boutique. Check out